Key Performance Indicators for Web Analytics
The Top Five Key Performance Indicators for Web Analytics You just invested your entire interactive marketing budget on a complete overhaul of your website. Even better, you have a marketing strategy in place and have a killer web analyst to report website behavior mapped back to your business objectives. The site launches and everyone is anxiously awaiting the first analytics...
Best Practices Guide: Workforce Management
A Best Practices Guide for Workforce Management Your employees are the biggest asset you have. Their performance and attitude can result in the success or failure of your company. The most difficult part of any manager’s job is people management. He or she is required to lead, motivate, train, inspire, and encourage. On the other hand, he or she is also responsible for hiring,...
The Total Beginners’ Guide to ERP Software
The Total Beginners’ Guide to ERP Software Information technology has transformed the way we live and the way we do business. Enterprise Resource Planning (ERP) is one of most widely implemented business software systems – in a wide variety of industries and organizations. In this “total beginner’s guide,” we will try to concisely explain the basic yet...
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Pay-for-performance: Not all it’s cracked up to be?
Pay-for-performance plans are widely regarded as the smartest, most efficient way to handle employee compensation. Now two management experts say the programs are not only ineffective, they’re harmful. Business school professors Bruno Frey and Margit Osterloh, writing on the Harvard Business Review website, say pay-for-performance programs “suffer from four inescapable flaws”: Things change so fast [...]
The real reason your best performers want to leave?
Has the recession made companies loosen their ethical standards? A lot of rank-and-file employees seem to think so. The most recent biannual survey from the Ethics Resource Center indicates that 47% of employees said their company culture had “weak ethics.” That’s the highest level since 2000 — and a jump of 7% in two years. [...]
12 Critical Elements Every Homepage Must Have [Infographic]
If you’re considering a website redesign or are wondering how to generate more leads from your website, there are several critical elements you must never forget to include.
Let’s first take a look at the homepage. Ah yes, “thee page of all pages.” It’s undoubtedly one of the most important areas on a website. That’s understandable; it’s a company’s virtual front door, and, in most cases, it gets the majority of the traffic. While homepages generally get the most love, I find it surprising that so many do a poor job of generating leads or sales. With so much dedication and attention, why is the performance of these homepages so lackluster?
The answer is simple. A homepage needs to wear many hats and serve many audiences who come from many different places. It’s unlike a dedicated landing page, where traffic from a specific channel should be given a specific message to take a specific action. Landing pages have a higher conversion rate because they are targeted and most relevant to the visitor.
But how can you increase the conversion rate of a homepage if it’s not targeted?
In order for a homepage to work, it needs to meet its purpose and contain key elements that attract traffic, educate your visitors, and convert browsers into buyers. The 12 critical elements I’m about to discuss will help you do just that. As an added benefit, I’d also highly recommend getting a free marketing assessment to receive a customized analysis of your website so it’s more tailored to you.
12 Critical Elements Every Homepage Must Have
Does your website’s homepage have all or most of these elements? Are there any I missed?
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An Accounting Troll Gets Trolled
I think the guy who asked me what a troll was just trolled me.
Freaking CPA can celebrate all over again as he is yet again appearing in Going Concern. Two things: 1) I’m not a “he” (I could see how one might think that but thought my obviously feminin…
An Accounting Troll Gets Trolled
I think the guy who asked me what a troll was just trolled me.
Freaking CPA can celebrate all over again as he is yet again appearing in Going Concern. Two things: 1) I’m not a “he” (I could see how one might think that but thought my obviously feminin…
