List/Grid Yearly Archives: 2010

2011 Is Sure To Be Great

2011 Is Sure To Be Great

New Year resolutions, reflecting back at 2010, and thinking about 2011 is what the next couple days are all about. When I think back about this year, I’m feeling so grateful for everything that I’ve experienced, the new friends I have made, and the go…

The 11th Circuit Rejects Brekka and Provides Guidance on Pursuing Ex-Employees Who Steal from Company Computers

The 11th Circuit Rejects Brekka and Provides Guidance on Pursuing Ex-Employees Who Steal from Company Computers

This week the 11th Circuit upheld the Computer Fraud and Abuse Act (“CFAA”) conviction and one -year prison sentence of a former Social Security Administration (“SSA”) employee who accessed the agency’s computer for non-business reasons. U.S. v. Rodriguez, 2010 WL 5253231 (11th Cir. Dec. 27, 2010). This case is significant for two reasons. First, the court refused to adopt the 9th Circuit’s decision in LVRC Holdings LLC v. Brekka, 581 F.3d 1127 (9th Cir. 2009), the poster child for not applying the CFAA to miscreant employees who steal their employer’s data. A critical element to prove a theft of data … [ Continue reading ]

Gasoline for the Economy

Gasoline for the Economy

Ever see gasoline thrown on an open fire?  Impressive!  The economy, like a campfire of burning embers with occasional flickers of flame, just got a dose of gasoline. The recently-passed tax bill (extension of the ”Bush Tax Cuts”) is&nb…

CAN YOU RELY ON YOUR CORPORATE COMPUTER POLICIES TO SUE EX-EMPLOYEES WHO STEAL COMPANY DATA?

CAN YOU RELY ON YOUR CORPORATE COMPUTER POLICIES TO SUE EX-EMPLOYEES WHO STEAL COMPANY DATA?

Two recent district court opinions add to the caselaw providing judicial guidance on how employers might update their corporate computer policies to be able to sue ex-employees for stealing company data based on the Computer Fraud and Abuse Act (“CFAA”), the federal computer crime statute. Title 18, U.S.C. §1030. This is a particularly significant problem when employees leave their current jobs to join competitors and attempt to gain an unfair advantage by stealing data from the company computers prior to their departure. 4 of the 7 sections of the CFAA that are the basis for a civil cause of action … [ Continue reading ]

Vagueness Leads to Socks, Ties and Underwear

Vagueness Leads to Socks, Ties and Underwear

A Christmas Season ad campaign from a new online retailer, The Art of Shaving admonishes:  
Repeat after us:  “I will not be vague about my wants, because vagueness leads to socks, ties and underwear”In the recent past, I’ve seen innum…

David Bain’s 26 Week Internet Marketing Course

David Bain’s 26 Week Internet Marketing Course

The best way to get really good in Internet marketing is by learning from an Internet Marketing Expert.  I can say that with confidence because personal experience has taught me that trying to successfully navigate the Internet marketing landscape is not easy task.  With more than a decade of experience it’s clear to me that having a mentor and learning from others who have already taken the journey is the fastest, most effective way to learn about marketing and making money online.

 

Click Here to Learn About The Free 26-Week Internet Marketing Plan Framework

Being involved with SEO and Internet marketing, I’ve been blessed with meeting many qualified Internet marketing experts who are looking to help others succeed online.  David Bain is no exception.  David has been teaching Internet marketing for years and has reached thousands of students.  After personally reviewing his program I can tell you that it is one of the best, most comprehensive (although easy to understand) programs I’ve ever seen! 

 

The 26-Week Internet Marketing Program is the most comprehensive program for learning about online marketing tactics, showing you precisely what it takes to run a successful internet marketing campaign.  This online training program is ideal for website owners, bloggers, marketing managers, business owners and entrepreneurs.

David Bain, the founder and producer of the 26-Week Internet Marketing Plan is giving away this online marketing framework as a mindmap – very cool. Click here to check it out.

I’ve taken a very close look at David’s materials and can share with you all of the different areas he covers in this one-of-a-kind program.  What I personally like is that content is given in reasonable chunks over an extended period of time.  In just a few minutes each day you can accumulate the knowledge that many so called “Internet marketers” still do not possess.

Here’s an overview of what’s included in the 26 Week Internet Marketing Course:
MODULE #1: WEBSITE STRUCTURE
  • Week 1: Market Research & Business Strategy
  • Week 2: Keyword Research
  • Week 3: Site Structure
  • Week 4: Data Capture & Marketing Funnel
  • Week 5: Conversion Rates
  • Week 6: Visitor Tracking
MODULE #2: GET SOCIAL; TURN ON THE TAP!
  • Week 7: Blogging
  • Week 8: RSS
  • Week 9: Twitter, LinkedIn,  Facebook
  • Week 10: Social Media Syndication
  • Week 11: Reputation Management
  • Week 12: Press Releases
  • Week 13: Pay Per Click
MODULE #3: LINK BUILDING
  • Week 14: Major Directories
  • Week 15: Niche Directories and Review Sites
  • Week 16: Location Specific Marketing
  • Week 17: Competitor Backlinks
  • Week 18: Beg, Barter or Buy
  • Week 19: Blog & Forum Comments
  • Week 20: Guest Posts
MODULE #4: CONTENT MARKETING
  • Week 21: E-Books and Viral PDFs
  • Week 22: Content Hubs and Feeder Sites
  • Week 23: Article Marketing
  • Week 24: Audio and Video
  • Week 25: Blog and Web 2.0 Site Distribution
  • Week 26: Bookmarking and Social Sharing
The actual mindmap goes into a lot more detail, breaking each week down into the individual tasks you’ll be working on to learn the in’s and out’s of Internet marketing. Click here to view the full 26-Week Internet Marketing Plan Framework.

Start the new year off right with a commitment to learning. I know how good and effective David’s material are – especially this program which was recently updated to include the latest and greatest online marketing tactics.  I encourage you to check it out if you want to succeed online in 2011.

P.S. If you purchase David’s program using one of the links above, be sure to send me a note/comment on this blog.  I’d be happy to send you a FREE copy of my SEO training videos ($297 value) at no cost.  Happy Holidays!!!

For more free marketing advice, visit the marketing experts at http://www.MarketingScoop.com.


It’s The Process, Stupid!

It’s The Process, Stupid!

Software makers, like any business, are always on the hunt for new markets. Where a large enough problem exists, there are probably several automated software packages to solve for that problem. And financial governance is one huge problem facing many finance managers. But in the rush to comply with what can seem like an overwhelming [...]

The Recruiting World, Meet Video….Video, Meet the Recruiting World

The Recruiting World, Meet Video….Video, Meet the Recruiting World

As an industry that is constantly evolving with new tools that are being created and developed by fellow recruiters, there gives marketers a wealth of choices to choose from as far as how to expose their company to candidates and hiring managers.
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Do You Own a Business?   Or Are You Self-Employed?

Do You Own a Business? Or Are You Self-Employed?

Lots of people who say they own a business are really self-employed. They own a job. In his book The Cashflow Quadrant, author Robert Kiyosaki defines owning a business as “You own a system and people work for you”.

I was recently speaking to a gro…

National Email Unsubscribe Day January 3, 2011

National Email Unsubscribe Day January 3, 2011

This morning I was sifting emails and realized that I’ve been receiving a large number of emails that I probably should have unsubscribed from by now. You know which emails I’m talking about – the ones that don’t annoy you enough to unsubscribe from but at the same time provide absolutely no value.


I also noticed that a number of the emails are actually somewhat difficult to unsubscribe from. Not only is this boarding on violating CAN SPAM legislation from years ago, but is simply a nuisance. My first thought as a Marketer was to create a master list of companies that one can receive email from and then rate how frequently emails are sent (daily, weekly, etc.) and how valuable they truly are. Now that would be a long list!

For example, companies like Vista Print send TONS of emails once you buy something from them. Is this really necessary? I guess they’re making money from it all but the good news is that it’s relatively easy to unsubscribe. Have you had an annoying experience with email? I bet you have. We’ve all experienced messaging that was either excessive or just not useful.

National Email Unsubscribe Day January 3, 2011
 
Instead of building a list I thought it might be even better for Marketers and Consumers to do a little house cleaning, I mean email purging. Personally, if someone is receiving my emails and just deleting them, I’d rather they not be on my list form a marketing perspective. Having a clean email list is great for us because it allows us to better understand our true reach and effectiveness with marketing campaigns.

From the consumer side, why fill up server after server with useless junk. Think about how much more productive we’d be if we didn’t have to wade through hundreds of unwanted emails each week.

Instead of just talking about it, I really want to do something about it… but I need your help.

I’m declaring January 3rd and National Email Cleanup Day. That’s right.. in the beginning of the new year, I’m picking a day for all the world to unsubscribe from unwanted emails, delete emails that have been lying in your Inbox or saved folders for more and a few months, and make a statement about careless marketing tactics. Essentially I’m asking you to help me cleaning up our virtual world. Fewer emails means less computing power needed, less waste, less pollution, and more free time. Will you help me spread the word?

Can we spread this message throughout the world? I think we can. Send a link to this post to 3 of your friends or simply send them a message about January 3rd. Facebook it, Tweet it, share it on your favorite social media site. Let’s see how we can change the world with just a few emails :) , posts, and shares!
For more free marketing advice, visit the marketing experts at http://www.MarketingScoop.com.


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