Why P&G Can’t Blame 6,250 Layoffs on Facebook

Over a year ago, I wrote about P&G's plans to lay off over 1,600 of their workforce because they'd wasted so much money on advertisements, and needed to move to more efficient...
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The 10 Cutest Brand Mascots of All Time

This post is full of gratuitous cuteness. Here's why. I'm looking into some flights to Ireland (I'm a sufferer of the most debilitating form of wanderlust), and I'm using the flight...
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A Chat With a Marketer Who Has to Fight for His Budget

Dan Slagen is SVP of Marketing at Nanigans, and a former co-worker of mine. He agreed to hop on Gchat with me so I could learn what it's like to be a marketer with limited marketing...
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10 Brands Whose Visual Facebook Content Tickles Our Funny Bone

Okay I'm just gonna say it. It's Friday. It's finally nice out (at least in my neck of the woods). And I'm having a hard time concentrating. Sooo ... I may have floated over to my...
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What Does a Content Career in Marketing Look Like?

I graduated from college with a degree in Renaissance literature and European history. Needless to say, I was qualified for nothing. But I thought maybe a career in academic publishing...
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How to Ensure You’re Hiring a Trustworthy Marketing Agency

I used to work at an agency in a client-facing role. In my opinion, the most important key to a successful agency-client relationship was trust. But do we all trust our inbound marketing...
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How to Deliver Presentations That Are Awe-Inspiring, Not Yawn-Inducing

I just returned from Michael Stelzner’s Social Media Marketing World conference, and had the chance to meet with some exceptional marketers and attend some captivating sessions. It...
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How to Get Past the 10 Most Debilitating Sources of Writer’s Block [SlideShare]

Writer's block. We've all suffered it. Whether we write once in a while or every day, love creating content or absolutely hate it, we've all experienced this productivity killer. And...
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Why You Might Want to Be More Negative in Your Marketing

Ever wake up on the wrong side of the bed? Of course you have. We all have. Ever wake up on the wrong side of the bed, and then have to be cheery? Like, interact in social media? Write...
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10 Ways to Drive Instant Results With Inbound Marketing

A couple days ago, our friends over at Marketing Pilgrim published a great blog post from Square 2 Marketing's President and Co-Founder Michael Lieberman called "10 Ways...
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