Smart Fixes for Your Most Troublesome Sales and Marketing Rifts

We all want our sales and marketing teams to be working in perfect harmony, with each department having a full understanding and respect for each other’s processes. We imagine a world where Marketing...
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How to Use the New Twitter Archive to Analyze Your Marketing Tweets

Today, Twitter said good morning to the world by announcing that users will soon (if not already) be able to download an archive of all their tweets from the beginning of time. Well,...
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Your 12-Point Checklist for Mobile-Optimized Landing Pages

Who knew Disney (Walt, not the corporation) was such a prognosticator of things to come? Visionary, yes. Impresario, of course. But who knew that “It’s a Small World,” that cloying little ditty...
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Why B2B Marketers Might Want to Cozy Up to LinkedIn Ads

When it comes to pay-per-click (PPC) ads, Google is the undisputed heavyweight champion. In Q2 2012, Google racked up a 42% year-over-year increase in paid clicks. But if you’re not Google -- so, pretty...
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How to Calculate Whether That Trade Show Was Worth the Investment

We’ve always been pretty hesitant to jump in head first with event sponsorship and attendance. Sure, there are some industry events we think rock: Dreamforce, SMX, Dublin Web Summit, LeWeb, and of course...
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18 Ways to Guarantee Nobody Misses Your Next Webinar

Here at HubSpot, we know a thing or two about webinars. We’ve set the Guinness World Record for largest online marketing seminar, we've hosted webinars with partners such as Facebook, LinkedIn and Salesforce...
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10 Examples of Facebook Ads That Actually Work (And Why)

Facebook ads. Facebook ads are what bring us here today. While there has been quite a bit of controversy surrounding the effectiveness of Facebook ads lately (you remember the whole GM thing, right?),...
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Simple Step-by-Step Instructions for Setting Up a Facebook Ad Campaign

Between the IPO, debate around GM's ad performance, and Zuckerberg's recent marriage, there's been a lot of controversy -- or at least chatter -- around Facebook of late. As we look across the digital...
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Who’s REALLY at Fault for GM’s Facebook Ad Failure?

"Facebook ads suck." For many companies, advertising on Facebook and expecting a return is a "fantasy." If you clicked those hyperlinks, you found just two examples in the flurry of negative press surrounding...
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A Simple Guide to Measuring Facebook Ad ROI

It's a topic that is running rampant around the web. How do you measure ROI from Facebook? Is anyone (besides Fortune 500 brands with multi-million dollar budgets) generating ROI from Facebook? And if...
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