8 Ways to Integrate Social Media Into Your Lead Nurturing Campaigns

We often fall into the trap of assuming that lead nurturing is a completely email-driven strategy. But technically, lead nurturing is defined as consistent and targeted communication to move your leads...
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How to Recruit & Evaluate Rockstar Marketing Interns

Interns are good for more than just coffee runs. They can offer a fresh new perspective -- not to mention an extra pair of hands -- on marketing projects that are increasingly catering to a younger demographic's...
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7 Customer Loyalty Programs That Actually Add Value

According to Inc., it costs a business about 5-10 times more to acquire a new customer than it does to sell to an existing one -- and on average those current customers of yours spend 67% more than a...
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How to Customize Your Social Updates for Facebook and Twitter

Like every aspect of inbound marketing, social media is constantly evolving. Once upon a time, when marketing on Twitter and Facebook was in its infancy, auto-uploading the same posts to both platforms...
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