Tweetiquette – Turn Twitter Pet Peeves Into Best Practices

With over 240 million users and 500 million tweets sent per day, Twitter is as ubiquitous as it gets in terms of social media. With all that use comes a variety of opportunities as well as opinions about...
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Facts Tell, Stories Sell – The Importance of Story Before Marketing

Recently my sister in-law, Melanie, shared with me the success of her initial ventures into a new business selling a collection of handmade dolls, stuffed animals and blankets. A successful medical career...
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The Hidden Value of Influencers in B2B Content Marketing

In the 2014 B2B Content Marketing Trends report from Content Marketing Institute and MarketingProfs, the top challenges that B2B content marketers face include: lack of time, not being able to produce...
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Where to Learn About B2B Social Media, Influencer Content Marketing, Future of Digital PR & SEO

During the first 3 months of 2014, I’ve had a great opportunity to connect with marketers from London to Las Vegas sharing best practices and learning what’s on the mind of the marketing and...
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Social Media Smarts Interview: Justin Levy, Global Social Media at Citrix

When I first met Justin Levy a number of years ago, he gave me a business card for a Brazilian steakhouse and I didn’t quite make the connection with the social media conference we were at. Following...
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5 Steps to Content Marketing Awesome – You Can Do This!

Successful content marketing programs are ongoing communications efforts that empathize with customers and deliver useful experiences. Each content object published is a promise to the community that...
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10 Mobile Apps, No Make That 49, That Make Our Day

Recently Verizon Wireless asked me to share some of my favorite mobile apps. I sent them a list and 6 of them made the post. But it got me thinking: what mobile apps do other marketing and communications...
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Social Media Smarts Interview: Charlie Kautz of TaylorMade Golf

Social Media at a major brand – I think many people in the social media marketing industry would consider such a position a dream job. Or in the case of Charlie Kautz from TaylorMade Golf, the best...
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10 New Media Trends Shaping the Lives of Modern Consumers – Keynote with Randi Zuckerberg #CZLNY

The opening keynote at ClickZ Live New York started off with an introduction from John Barnes, Managing Director, Digital & Tech at Incisive Media. The featured speaker, Randi Zuckerberg (sister to...
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Overview of Today’s Digital Marketing Landscape – Lauren Vaccarello #czlny

It’s April Fools day today but there was no fooling attendees of the first ClickZ Live conference in New York who attended the pre-keynote presentation offering an overview of the current digital...
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