Are Marketing or Public Relations Industry Associations Worth It?

As a long time digital marketing and PR practitioner, I’ve had the opportunity to be involved with a diverse mix of marketing and communications industry associations: DMA, PRSA, AMA, MIMA, SEMPO,...
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3 Content Curation Best Practices to Optimize Your Content Marketing

Blending a mix of new content with the filtering and management of other useful information streams is a productive and manageable solution for providing prospective customers a steady stream of high...
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New @Marketo Guide to Engaging Content Marketing – @TopRank Style

Marketo is known for their content marketing (top 20 content marketing brand) and especially their definitive guides to all things related to B2B marketing. The most recent is The Definitive Guide to...
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Customer Insights Are Key for More Persuasive Marketing Content

For experienced marketers it’s no surprise that understanding the motivations of buyers and what influences them can be instrumental for creating persuasive content marketing campaigns. While...
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Forbes’ 50 Most Influential CMOs of 2014

Forbes recently published a list of the 50 most influential CMOs of 2014 in conjunction with the folks at Appinions. According the to AdAge article where I discovered the list, “the CMOs were ranked...
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3 SEO Predictions I made in 2005 – Was I Right? What About Search in 2025?

I gave my first public presentation about online marketing just under 10 years ago for MIMA (Minnesota Interactive Marketing Association) called “Search Engine Smarts – Organic, PPC, SEO,...
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How to Incorporate SEO and Influencer Content

Make no mistake, discovery of content through search engines is more important than ever. But the practice of optimizing content for search visibilty has changed substantially. As search engines look...
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Roundup: 11 B2B Marketing Reports and One Killer Infographic

While they would be nice to have, the Future of B2B Marketing involves more than science fiction inspired predictions about cranial implants and neural marketing dashboards. Business Marketers are...
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10 Must Read Content Marketing Posts for 2015

Over the past 5 years we’ve published over 380 articles about content marketing here on Online Marketing Blog. It’s a big topic after all and there’s plenty of opportunity to helpo Digging...
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For Better Integrated Marketing, Look Inside for Insights

Integrated Marketing often means a combination of marketing tactics as part of a specific campaign tied together with a common goal and audience. As consumers become more diverse and sophisticated in...
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