10 Must Read Content Marketing Posts for 2015

Over the past 5 years we’ve published over 380 articles about content marketing here on Online Marketing Blog. It’s a big topic after all and there’s plenty of opportunity to helpo Digging...
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For Better Integrated Marketing, Look Inside for Insights

Integrated Marketing often means a combination of marketing tactics as part of a specific campaign tied together with a common goal and audience. As consumers become more diverse and sophisticated in...
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How to Be the Best Answer with Topic Targeting

This weekend I had the good fortune to present at the Minnesota Blogger Conference where nearly 300 local bloggers gathered to learn, get inspired and network. For my part, I gave a presentation on how...
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Better Business Blogging – 7 Lessons Learned from Writing 1 Million Words

Blogging for over 10 years has been quite a journey to say the least. During that time, I’ve had my share of challenges, opportunities, disappointments and surprises. Back when I started, there’s...
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3 Ways to Optimize Your Brand’s Social Media Marketing Success

While nearly 90% of companies are using social media for marketing, the distance between “using” and “succeeding” is of Grand Canyon proportions. In the early stages of social...
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New Report: How Content Co-Creation With Influencers Beats Information Overload #MastersofCX

Creating remarkable marketing isn’t just about the flash and dazzle of big ad spends. It’s about creating great experiences for your customers whether they’re early stage prospects...
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When do B2B Tech Companies Need Content Marketing? Inspiration for 2015 Marketing Planning

Speaking at both a B2B Marketing and a Public Relations conference in the space of a week has yielded some insightful discussions. Many of those conversations have focused on the transition from where...
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B2B Marketing on Facebook? Yes! So Say IBM, Volvo, Salesforce & Lattice Engines

It goes without saying that Facebook is most commonly associated with consumer marketing since it’s hardly a place for industrial engineers to talk about the latest manufacturing process or for...
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What is the Future of Content for B2B Marketing? Find out at #MPB2B

Content makes the B2B marketing world go round in so many ways. But will content of the future be as important as it is today? According to the “hot of the press” report from Content Marketing...
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The Role of Big Data in the Future of B2B Marketing

There’s now more data collected about our every interaction in the digital world than ever before. According to a Washington Post story, “brokers use ‘billions’ of data points to profile...
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