Where Brand Journalism and Native Advertising Can Fit Within Content Marketing

Over the past year the discussions about what content marketing is and isn’t as well as the role of content within marketing and PR functions of a business have been interesting to watch. Especially...
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How a Shift from All SEO to Social & Influencer Content Boosted Page Views by 500%

A small business technology company was focusing their online marketing efforts to SEO and this approach proved to be effective for several years. Keyword research revealed relevant keywords in demand...
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20 Magicable Takeaways From 5 Social Media Marketing Case Studies at @smbmsp

On Friday nearly a dozen members of the TopRank Online Marketing team had the privilege of attending a packed house at 514 Studies downtown Minneapolis for Social Media Breakfast aka #SMBMSP72. The topic?...
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15 Women Who Rock Social Media at Top Tech Companies – Career Advice & Insights

To honor women who “rock” the social web, we’ve been publishing a list for the past 4 years and  2014 marks the 5th. That’s about 100 social media pros we’ve featured ranging from...
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Are Marketing or Public Relations Industry Associations Worth It?

As a long time digital marketing and PR practitioner, I’ve had the opportunity to be involved with a diverse mix of marketing and communications industry associations: DMA, PRSA, AMA, MIMA, SEMPO,...
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3 Content Curation Best Practices to Optimize Your Content Marketing

Blending a mix of new content with the filtering and management of other useful information streams is a productive and manageable solution for providing prospective customers a steady stream of high...
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New @Marketo Guide to Engaging Content Marketing – @TopRank Style

Marketo is known for their content marketing (top 20 content marketing brand) and especially their definitive guides to all things related to B2B marketing. The most recent is The Definitive Guide to...
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Customer Insights Are Key for More Persuasive Marketing Content

For experienced marketers it’s no surprise that understanding the motivations of buyers and what influences them can be instrumental for creating persuasive content marketing campaigns. While...
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Forbes’ 50 Most Influential CMOs of 2014

Forbes recently published a list of the 50 most influential CMOs of 2014 in conjunction with the folks at Appinions. According the to AdAge article where I discovered the list, “the CMOs were ranked...
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3 SEO Predictions I made in 2005 – Was I Right? What About Search in 2025?

I gave my first public presentation about online marketing just under 10 years ago for MIMA (Minnesota Interactive Marketing Association) called “Search Engine Smarts – Organic, PPC, SEO,...
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