Global Content Marketing – Book Review

The opportunity to attract, engage and persuade  buyers through useful content extends to markets on a global scale. But the same rules about content that work at home may not work abroad. Nor the processes...
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25 Women Who Rock Social Media – 2014

Today we’re celebrating the 5th and final version of the 25 Women Who Rock Social Media – 2014 edition from TopRank Online Marketing. Nearly 100 women have been recognized over the past 4...
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Influencer Outreach – 5 Ways to Fail

Content Marketing has dominated much of the conversation about marketing in the past 2 years and the popularity of influencer marketing is also on the rise. What could be better than a combination of...
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Our Top 10 Social Media Marketing Posts of 2014

It’s that time of year again – time for a round up of our top social media marketing posts for the year. 2014 was full of social media marketing changes ranging from major news feed visibility...
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5 Essential Skills for Digital Marketing Consultants

Much of today’s digital marketing consulting is about data: goals, KPIs and performance metrics. Processes and technology also play a big part, serving as a point of differentiation for many digital...
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6 Steps to an Optimized and Socialized Content Workflow

Digital marketing tactics have changed over the years but one thing has not – Customers are in the driver’s seat when it comes to the insights marketers need to deliver relevant, meaningful...
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Content Marketing Best Practices Report: Creating a Culture of Content

Content at scale is something many business leaders anticipate, but few know how to implement with any measure of quality. As companies come to appreciate the role of content as an essential business...
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Hey, That Online Marketing Word Cloud Looks Really Familiar!

In 2008 I wrote a blog post listing top search marketing blogs, each with a Wordle visualization image I created that was embedded from Flickr. In that list was a word cloud for this, TopRank’s...
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Superhero or Zero Digital Marketing Agencies – How Can You Tell?

Today, everyone is a digital marketing expert online. Or so it seems. The ease of publishing content on blogs, social media and even mainstream business publications has created a wave of marketing experts,...
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Where Brand Journalism and Native Advertising Can Fit Within Content Marketing

Over the past year the discussions about what content marketing is and isn’t as well as the role of content within marketing and PR functions of a business have been interesting to watch. Especially...
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