Learn, Network, Create – Upcoming Digital Marketing and PR Conferences in 2014

Continuous learning is the key to stay ahead in the digital marketing and PR world. Besides learning from your own experiments, connecting with other industry subject matter experts and peers can be a...
0 comment

Digital Marketing – What Does It Really Mean? Insights from 9 Brand Digital Marketers

Have you noticed the phrase “digital marketing” being bounced around a lot more lately? Me too. I admit that I’m one of the sources of that bouncing. With the rate of change occurring...
0 comment

Two Marketing Tips for Creating More Meaningful and Profitable Content

Understand Globally, Communicate Locally Literally and figuratively. While at networking event in Bucharest I met the head of global business development and partnerships for a well known video hosting...
0 comment

10 Real Time Content Discovery Tools for Curation, Engagement and Sharing

The influence of search on content beyond Google, Bing and Yahoo is pretty amazing. Just think of all the social media monitoring platforms that have launched – they’re all essentially search...
0 comment

Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance

The obstacle in front of most large, or mature companies of any size when it comes to digital and content marketing, is the battle with status quo. From strategy to tactics and especially measurement,...
0 comment

Is Your B2B Company Getting Ahead or Dead on these 21 B2B Marketing Basics?

Staying competitive in the B2B marketing space seems overwhelming for a lot of marketers right now with all the hype about everything from content marketing to programmatic ad buying. While I am a firm...
0 comment

A SEO Guru, Social Media Expert & PR Pro Walk Into a Bar… A Smarter Content Marketing Mixology

So, a SEO guru, a social media expert and a public relations pro walk into a content marketing bar. The search marketer says to the bartender, “I’d like 35 shots of of the same tequila,...
0 comment

How SEO and Inbound Marketing Can Grow Your B2B Marketing Performance

Call it organic marketing, call it inbound marketing or even content marketing – the practice of creating useful information to generate demand and attract an audience of buyers vs. buying ads...
0 comment

12 B2B Content Marketing Examples and Case Studies for 2014

Content Marketing has long been a staple for the B2B Marketing world with an increased boost in popularity due to changes in consumer information discovery and consumption. Over 90% of B2B marketers...
0 comment

Curation and Repurposing to Extend the Life of Your Content Marketing

Ever have one of those dreams where you’re running a race and if you don’t win, you’ll turn into a big blue chicken? Hmm, maybe not. How about running a race only to find you never actually...
0 comment