The Power of Empathy for More Customer Focused Content Marketing

Marketers are really jumping on the content bandwagon while the definition of what “content marketing” really means varies greatly between the SEO, PR, advertising and custom publishing industries. For...
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Influencer Marketing and Content FTW! 7 Steps to Co-Created Awesome

What’s a faster way to connect with a target audience than building thought leadership from scratch? Working with influencers that already have authority and credibility with the target audience...
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What Marketers at Dell, IBM, Optum, General Mills and Bank of America Think About the Future of Search Marketing

As the search marketing industry continues to feel the sting of Google narrowing down what passes as acceptable search marketing practices, more practitioners find themselves having to defend the channel....
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Learn, Network, Create – Upcoming Digital Marketing and PR Conferences in 2014

Continuous learning is the key to stay ahead in the digital marketing and PR world. Besides learning from your own experiments, connecting with other industry subject matter experts and peers can be a...
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Digital Marketing – What Does It Really Mean? Insights from 9 Brand Digital Marketers

Have you noticed the phrase “digital marketing” being bounced around a lot more lately? Me too. I admit that I’m one of the sources of that bouncing. With the rate of change occurring...
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Two Marketing Tips for Creating More Meaningful and Profitable Content

Understand Globally, Communicate Locally Literally and figuratively. While at networking event in Bucharest I met the head of global business development and partnerships for a well known video hosting...
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10 Real Time Content Discovery Tools for Curation, Engagement and Sharing

The influence of search on content beyond Google, Bing and Yahoo is pretty amazing. Just think of all the social media monitoring platforms that have launched – they’re all essentially search...
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Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance

The obstacle in front of most large, or mature companies of any size when it comes to digital and content marketing, is the battle with status quo. From strategy to tactics and especially measurement,...
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Is Your B2B Company Getting Ahead or Dead on these 21 B2B Marketing Basics?

Staying competitive in the B2B marketing space seems overwhelming for a lot of marketers right now with all the hype about everything from content marketing to programmatic ad buying. While I am a firm...
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A SEO Guru, Social Media Expert & PR Pro Walk Into a Bar… A Smarter Content Marketing Mixology

So, a SEO guru, a social media expert and a public relations pro walk into a content marketing bar. The search marketer says to the bartender, “I’d like 35 shots of of the same tequila,...
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