New Report: How Content Co-Creation With Influencers Beats Information Overload #MastersofCX

Creating remarkable marketing isn’t just about the flash and dazzle of big ad spends. It’s about creating great experiences for your customers whether they’re early stage prospects...
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When do B2B Tech Companies Need Content Marketing? Inspiration for 2015 Marketing Planning

Speaking at both a B2B Marketing and a Public Relations conference in the space of a week has yielded some insightful discussions. Many of those conversations have focused on the transition from where...
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B2B Marketing on Facebook? Yes! So Say IBM, Volvo, Salesforce & Lattice Engines

It goes without saying that Facebook is most commonly associated with consumer marketing since it’s hardly a place for industrial engineers to talk about the latest manufacturing process or for...
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What is the Future of Content for B2B Marketing? Find out at #MPB2B

Content makes the B2B marketing world go round in so many ways. But will content of the future be as important as it is today? According to the “hot of the press” report from Content Marketing...
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The Role of Big Data in the Future of B2B Marketing

There’s now more data collected about our every interaction in the digital world than ever before. According to a Washington Post story, “brokers use ‘billions’ of data points to profile...
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The Number One Secret to B2B Content Marketing Success Plus 150 B2B Marketing Statistics

Who doesn’t like a secret? Especially the single, most important content marketing secret to success for B2B companies. This year’s Benchmarks, Budgets, and Trends—North America report...
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The B’s in B2B Are People Too – A More Human Approach to Business Marketing

Answering any question about what’s next in B2B marketing must involve the increasing attention on buyers as people vs. simply “business to business”. The human element of business marketing...
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B2B Marketing Convergence: Disappearing Silos, B2C to B2B Mind-Meld, Inbound Outbound Mastery

My first experience with B2B Marketing in the digital marketing industry started as the worlds of Public Relations and SEO started to collide early in 2001. Our tiny agency won a media relations account...
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31 Predictions on the Future of B2B Marketing

Precognitive Marketing, neural interfaces to marketing dashboards, Google cranial implants – is this science fiction or is it the future of B2B marketing? Maybe a bit of both! These and many more...
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3 Events on the Future of B2B Marketing, Digital Public Relations & Social Media

As we enter the 4th quarter of 2014, many marketers will be focusing on what’s next for the coming year. While most marketing planning for 2014 has “officially” occurred by now, let’s...
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