Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content – Interview with Ann Handley

The bell has rung and class is in session. The topic? Creating content. In particular, ridiculously good content. Your professor for this essential business skill is none other than Ann Handley, Chief...
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5 Ways to Optimize Your Content Marketing World Experience

Content Marketing World is here! Over 2,500 attendees from over 50 countries have invaded Cleveland for the biggest, baddest and best content marketing conference on the planet. With nearly 200 speakers,...
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Actionable Content Marketing – Interview with Heidi Cohen

Whether you’ve been in the digital and content marketing game for just a few years, or since before the expression “content marketing” was popular, the tools exist for bright minds to...
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Content and Influencer Marketing is A Powerful Way to Grow Your Business

A never ending stream of high quality content simply isn’t sustainable for most organizations. But what if Marketers could tap into a rich source of content optimized for engagement, sharing and...
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What’s Next in B2B Marketing? #MPB2B Interview with Scott Stratten @UnMarketing

Marketing without marketing. Is that even possible in the business to business world? Not only is it possible, it’s what’s next. If you’re a business to business (B2B) marketer, you’ve...
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Interview with Content Curation and Marketing Software Guru Pawan Deshpande of Curata

In the world of content marketing, curation plays an instrumental role for companies that want to become a single source destination for industry news and information related to their area of expertise....
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Infographic: Achieve Real Content Marketing ROI – 10 Tips from CMI, Dell, Kraft Foods, Curata, NewsCred

Understand Why Before ROI with Content Marketing The rush towards the content marketing bandwagon can seem as chaotic and nonsensical as most of the adventures of Alice in Wonderland. There are Cheshire...
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Integrating Search, Social Media and Email Marketing – @Shoutlet Webinar Recap

It’s a good thing we had a team of marketing “silo busters” present for a recent webinar hosted by Shoutlet.  Not only did this triple threat of marketers help break down the barriers...
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How to Show Real ROI for Your Content Marketing eBook

We must hold ourselves accountable to higher level KPIs so we can stop fighting for our discipline and start fighting for more budget. Julie Fleischer @jfly The most elusive of white rabbits in the...
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Lessons on Marketing Strategy and Content Marketing ROI – Michael Brenner Interview

One of the key players and innovators in the world of content marketing is Michael Brenner. During his time at SAP as Vice President of Marketing & Content Strategy and the Managing Editor for the...
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