The Hidden Value of Influencers in B2B Content Marketing

In the 2014 B2B Content Marketing Trends report from Content Marketing Institute and MarketingProfs, the top challenges that B2B content marketers face include: lack of time, not being able to produce...
0 comment

Where to Learn About B2B Social Media, Influencer Content Marketing, Future of Digital PR & SEO

During the first 3 months of 2014, I’ve had a great opportunity to connect with marketers from London to Las Vegas sharing best practices and learning what’s on the mind of the marketing and...
0 comment

Social Media Smarts Interview: Justin Levy, Global Social Media at Citrix

When I first met Justin Levy a number of years ago, he gave me a business card for a Brazilian steakhouse and I didn’t quite make the connection with the social media conference we were at. Following...
0 comment

5 Steps to Content Marketing Awesome – You Can Do This!

Successful content marketing programs are ongoing communications efforts that empathize with customers and deliver useful experiences. Each content object published is a promise to the community that...
0 comment

10 Mobile Apps, No Make That 49, That Make Our Day

Recently Verizon Wireless asked me to share some of my favorite mobile apps. I sent them a list and 6 of them made the post. But it got me thinking: what mobile apps do other marketing and communications...
0 comment

Social Media Smarts Interview: Charlie Kautz of TaylorMade Golf

Social Media at a major brand – I think many people in the social media marketing industry would consider such a position a dream job. Or in the case of Charlie Kautz from TaylorMade Golf, the best...
0 comment

10 New Media Trends Shaping the Lives of Modern Consumers – Keynote with Randi Zuckerberg #CZLNY

The opening keynote at ClickZ Live New York started off with an introduction from John Barnes, Managing Director, Digital & Tech at Incisive Media. The featured speaker, Randi Zuckerberg (sister to...
0 comment

Overview of Today’s Digital Marketing Landscape – Lauren Vaccarello #czlny

It’s April Fools day today but there was no fooling attendees of the first ClickZ Live conference in New York who attended the pre-keynote presentation offering an overview of the current digital...
0 comment

5 Must Read Perspectives on Social Media Marketing Strategy

The eternal debate in marketing: Strategy before tactics vs. Tactics to develop strategy. So many companies have become comfortable reacting to industry trends and competitors with tactics, that they...
0 comment

5 Social Selling Tactics to Attract, Engage & Convert More Customers

Outside of marketing and customer service, one of the fastest growing areas in the social media world is social selling. With billions of people connected to social networks for personal and business...
0 comment