If You Want Your Content Marketing to be Great, Ask Influencers to Participate

With ubiquitous internet connectivity and billions of people empowered to create and publish online, digital marketing competition is greater than ever. Companies are increasingly challenged to create...
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B2B Marketing Roundup: Resources, Trends and Case Studies to Prep for #BMA15

For nearly 900 B2B marketers, this week will bring a cornucopia of ideas, insights and networking opportunities to the BMA National conference in Chicago. There's a lot going on in the B2B marketing...
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The Art of Repurposing Content

Many companies chasing the “brand publisher” approach to content are running out of steam and troubled by their inability to tie content to marketing ROI. The most recent B2B content marketing...
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2015 Enterprise B2B Content Marketing Report: More Isn’t Better

Companies in the B2B space from IBM to HubSpot have been actively and effectively engaging prospects with longer sales cycle content for years. Like many competitive environments, a lot of emphasis...
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eBook: Winning with Authority Rainmaker – Integrated Content, Search & Social Media

When faced with the seemingly insurmountable odds of information overload, 63GB per person per day in the USA, how can brands, let alone enterprising individuals stand out? Be the best answer wherever...
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An Authoritative Interview with Podcast Master Jerod Morris, VP of Rainmaker.FM

Who is Jerod Morris?  I think that’s an important question and one deserving of a public answer because if you’re in the online marketing and especially, the podcasting world, you need to...
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Four Ways CMOs Can Differentiate & Optimize Their Content Marketing Strategy

Content isn’t King, it’s the Kingdom Taking inventory of the content we’ve produced over the past 10+ years, I realized I’ve written 1.4 million words myself on this blog as well...
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Content vs. Advertising – Is There Really A Debate?

Recording last night’s BeanCast, Altruism or Consumerism, hosted by the talented Bob Knorpp brought up the topic of Content Marketing and whether paid placement of content is just advertising...
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A Dangerous Threat to Your Small Business: The Cult of Mediocrity.

I think it’s safe to say that no one starts a new venture or a business simply to be average. There’s a drive, a passion and a vision of possibilities. There’s also confidence that...
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Content Marketing Tools A to Z That You Can Use in 2015 and Beyond

Tools are only as effective as the skills of the person using them. In a world of digital marketing that’s 24/7 with ubiquitous connectivity from anywhere, anytime, marketers’ need for tools...
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