How to Create The App Analytics Reports You Need

If you haven't used your brand's goals and unique app attributes to frame your analytics, you're not getting the best results. Written for app owners, this workbook provides an interactive way to identify,...
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The Analytics Mandate

Based on interviews with more than 90 executives, this research paper examines how organizations can step up their analytics game by rethinking their organizational culture. Readers will learn how leading...
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Five Keys to Marketing Analytics Excellence

In marketing, you can't necessarily observe and measure interactions, responses and outcomes with the naked eye. Instead, you have to build a solid, defined plan with diagnostic metrics. Learn how USAA...
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A Marketer’s Guide to Analytics

This paper is designed to give managers and other marketing professionals an introduction to applying analytics to marketing so you can significantly improve outcomes. It explains not only why you need...
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Big Data, Analytics and Hadoop

SAS and Hadoop are natural partners. Hadoop provides distributed storage and processing power. SAS treats Hadoop as just another data source and complements it with data management, data discovery and...
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State of the Art Practice with Visual Analytics

Drawing from his most recent book, Keeping Up with the Quants, Professor Thomas Davenport describes the evolution of analytics and explains how to make visual analytics most effective by defining a clear...
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Time for Help

What keeps you up at night when you are in charge of technology delivery for your business?  Every company struggles at some point in time.  At different periods of growth and contraction, struggle...
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Five critical business trends leading executives in HR, Finance, IT, Sales, Marketing, and Operations are addressing

This white paper addresses the five critical trends that have been identified across 2014 through research and conversations with thousands of executives in organizations around the globe:Changing Nature...
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Can’t Do This In The ERP System

Many companies have achieved success through the implementation of an Enterprise Resource Planning (ERP) system to facilitate operational coordination across functional departments.  However, the...
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Asset Inventory Audits

This white paper explores the present state of audits of fixed assets, as well as what changes can be made to improve the process. When you consider a company's internal controls, audits of fixed assets...
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