Five Keys to Marketing Analytics Excellence

In marketing, you can't necessarily observe and measure interactions, responses and outcomes with the naked eye. Instead, you have to build a solid, defined plan with diagnostic metrics. Learn how USAA...
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A Marketer’s Guide to Analytics

This paper is designed to give managers and other marketing professionals an introduction to applying analytics to marketing so you can significantly improve outcomes. It explains not only why you need...
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Big Data, Analytics and Hadoop

SAS and Hadoop are natural partners. Hadoop provides distributed storage and processing power. SAS treats Hadoop as just another data source and complements it with data management, data discovery and...
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State of the Art Practice with Visual Analytics

Drawing from his most recent book, Keeping Up with the Quants, Professor Thomas Davenport describes the evolution of analytics and explains how to make visual analytics most effective by defining a clear...
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The Analytics Mandate

Based on interviews with more than 90 executives, this research paper examines how organizations can step up their analytics game by rethinking their organizational culture. Readers will learn how leading...
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Time for Help

What keeps you up at night when you are in charge of technology delivery for your business?  Every company struggles at some point in time.  At different periods of growth and contraction, struggle...
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Five critical business trends leading executives in HR, Finance, IT, Sales, Marketing, and Operations are addressing

This white paper addresses the five critical trends that have been identified across 2014 through research and conversations with thousands of executives in organizations around the globe:Changing Nature...
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5 Essential Steps to Sustainable PCI DSS Compliance

For many companies, Payment Card Industry Data Security Standard (PCI DSS) compliance seems so daunting and complex that they only follow the letter of the regulations, without focusing on the subtle areas...
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Get Smart: Advanced Analytics Applied to Big Data

The best teams are greater than the sum of their parts. Such is the case for the pairing of advanced analytics and big data. Aberdeen took its pool of 681 respondents to the 2014 Business Analytics survey...
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A Practical Guide to Complying with Final Tangible Property Regulations

On September 19, 2013, the IRS issued the final tangible property repair regulations for Sections 162(a) and 263(a), which modified and superseded the temporary regulations issued on December 23, 2011....
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