Five Keys to Marketing Analytics Excellence

In marketing, you can't necessarily observe and measure interactions, responses and outcomes with the naked eye. Instead, you have to build a solid, defined plan with diagnostic metrics. Learn how USAA...
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A Marketer’s Guide to Analytics

This paper is designed to give managers and other marketing professionals an introduction to applying analytics to marketing so you can significantly improve outcomes. It explains not only why you need...
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Big Data, Analytics and Hadoop

SAS and Hadoop are natural partners. Hadoop provides distributed storage and processing power. SAS treats Hadoop as just another data source and complements it with data management, data discovery and...
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State of the Art Practice with Visual Analytics

Drawing from his most recent book, Keeping Up with the Quants, Professor Thomas Davenport describes the evolution of analytics and explains how to make visual analytics most effective by defining a clear...
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The Analytics Mandate

Based on interviews with more than 90 executives, this research paper examines how organizations can step up their analytics game by rethinking their organizational culture. Readers will learn how leading...
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Footnotes: Workplace Viruses; Sleep Your Way to the Top; DISMISSED | 10.28.14

Find Out Whether This Unkillable Tracker Is On Your Smartphone [Forbes] Honesty is contagious at work [BND] I will alert the clerk at Homegoods! [Twitter] I came from retail so I have a housewares consulting...
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PwC Ups Its Disruption; Gets on Gmail

Rejoice, PwCers, you all are joining the late 20th century! PCWorld reported today that PwC has partnered with Google to pimp out Android and Google Apps to clients, in an agreement that will also benefit...
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The Latest CPA Exam Pass Rates are FAR From Bad

FAR from bad, get it? Get it?? Never mind. So, the AICPA released pass rates for the third quarter and here's where you all stand for the year: As you can see, AUD and BEC are down a bit from the quarter...
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Free CPE: High Impact Excel: Shortcuts Edition

View the Webinar Follow this link to register or access the recording. After this seminar has passed, the recording will still be available. CPE CREDIT WILL BE AVAILABLE TO LIVE ATTENDEES ONLY. Event...
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Free CPE: High Impact Excel: Error Prompt Edition

View the Webinar Follow this link to register or access the recording. After this seminar has passed, the recording will still be available. CPE CREDIT WILL BE AVAILABLE TO LIVE ATTENDEES ONLY. Event...
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