Five Keys to Marketing Analytics Excellence

In marketing, you can't necessarily observe and measure interactions, responses and outcomes with the naked eye. Instead, you have to build a solid, defined plan with diagnostic metrics. Learn how USAA...
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A Marketer’s Guide to Analytics

This paper is designed to give managers and other marketing professionals an introduction to applying analytics to marketing so you can significantly improve outcomes. It explains not only why you need...
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Big Data, Analytics and Hadoop

SAS and Hadoop are natural partners. Hadoop provides distributed storage and processing power. SAS treats Hadoop as just another data source and complements it with data management, data discovery and...
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State of the Art Practice with Visual Analytics

Drawing from his most recent book, Keeping Up with the Quants, Professor Thomas Davenport describes the evolution of analytics and explains how to make visual analytics most effective by defining a clear...
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The Analytics Mandate

Based on interviews with more than 90 executives, this research paper examines how organizations can step up their analytics game by rethinking their organizational culture. Readers will learn how leading...
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CRM Selection: Getting Requirements to Reflect Reality

Perhaps the most important thing you can do before buying business software is to understand what you really want. Software is different from buying a car -- a physical thing you can inspect and...
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Five critical business trends leading executives in HR, Finance, IT, Sales, Marketing, and Operations are addressing

This white paper addresses the five critical trends that have been identified across 2014 through research and conversations with thousands of executives in organizations around the globe:Changing Nature...
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Asset Inventory Audits

This white paper explores the present state of audits of fixed assets, as well as what changes can be made to improve the process. When you consider a company's internal controls, audits of fixed assets...
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Empowering the Tax Department — With ERP and Tax Depreciation Integration White Paper

The ubiquitous ERP system still reigns as the top application for the vast majority of enterprises today. Companies of all sizes depend on ERP systems for accounting and financial applications, procurement,...
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Fixed Assets Primer

This e-book provides an overview of fixed assets management and illustrates why it is important to exercise control to ensure accuracy of fixed assets information. In today’s current regulatory and...
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