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When Your Business Goofs, CRM Can Be Your Best Friend
There are three things certain in life. We all know the two cited by Benjamin Franklin, but there’s a third certainty that we all face regularly and have to cope with constantly. That’s the certainty that we’ll make mistakes. Everyone makes them; if it hasn’t happened to your business, you haven’t been in business long.
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You Hired Your First Marketing Person, Now What
You’ve done it, you’ve worked and pushed and sold your way into the realization that you need help. And thankfully, help means – help marketing the business. So, you put out some feelers and landed an eager marketing assistant to, you know, “do marketing.” And that’s where the trouble began. You see, do marketing is [...]
You Hired Your First Marketing Person, Now What is a post from: Small Business Marketing Blog from Duct Tape Marketing
3 CRM Traits Shared by Good People and Great Companies
I just wrote a note to a friend of mine thanking him for his participation at a conference I recently helped organize. It was a thank you note, and he’s a CRM industry influencer; I won’t divulge names, because it’s not important to my point, nor do I want to seen like too much of a suck-up. In any event, I was grateful for his participation in the show — not just for his session, but for his behavior at this and every other CRM event he goes to.
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Penetrating the Vast, Untapped Reaches of the CRM Market
CRM is not a small market. Nor is it a niche sequestered away in a corner of the larger CRM market. CRM is a $13.045 billion industry in 2012, and it will grow to $16.694 billion in 2015, according to Gartner. No matter how you look at things, that’s a lot of money. With a projected growth of nearly 30 percent in three years, it would be easy to assume that CRM has achieved significant penetration.
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Social, Mobile and Collaboration: 3 Tips for Getting on the Road
“You can’t get there from here.” That’s the classic gag about New Englanders giving road directions — that somehow, the route that needs to be taken is so convoluted and confusing that there’s no way to negotiate between two points on the surface of the Earth. Logically, we know that’s not true. You can get anywhere from anywhere these days — especially if you can rely on transportation that doesn’t need to stick to the roads.
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Can Barak Obama or Mitt Romney Help the Middle Class?
The middle class is down for the count. It’s become increasingly irrelevant in today’s economy. President Obama and Mitt Romney both say they have the right medicine for the economic resurgence of the middle class. They’re both wrong, according to a v…
7 Ways to Avoid Becoming a Commodity
Members of Chief Executive Boards International are more successful than most business owners, and fared better during the Great Recession. Why? Lots of reasons, but the one most apparent to me is they’re rarely commodity …
Working Harder and Earning Less?
I’m starting to hear a consistent theme in conversations with both Chief Executive Boards International members and my general business owner acquaintances. Most businesses are up from a year or two ago. Good, right? Maybe not. Their reve…
Virtual Customer Previews, Reviews and Signoffs
Do you need to periodically update your customers on project progress, preview designs or get customer signoffs on project delivery? It doesn’t have to include an airplane or an onsite visit.
A Chief Executive Boards International membe…
Unforgiven: Customers Need to Show Some Common Sense Too
In the UK, supermarket chain Tesco is being pounded right now in social media channels because it’s refusing to honor an erroneous online advertisement offering new iPads for about $65. The offer went viral, and now the backlash is viral, too. How Tesco responds will tell the tale. I’d recommend a sincere apology, a few well-phrased jokes poking fun at itself — and an offer to make it up to those who still want to buy an iPad from them.
