The 5-Step Plan for Picking the Right CRM Consultant
Pretty much all CRM deployments need some degree of customization, the exceptions being those rare situations where businesses have very simple needs. Customizations can be as simple as the modification...
CRM’s Stairway to Stardom
Although the acronym "CRM" has been around for a long time, most people have no idea what it means. That's kind of a shame, because they brush up against the effects of CRM every day in their interactions...
Making Waves in the Analysts’ Community
A guest post by Natalia Rachelson, Senior Director, Outbound Product Management, Oracle Applications
It was with a mixture of excitement and anxiety that I boarded a plane at Chicago’s O’Hare...
SAP Runs SAP – How an IT Strategy is Crucial to the Success of a Cloud Implementation
Learn about SAP’s IT Strategy in the cloud with Sahil Shah’s latest blog.
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The Say-Anything Salesperson Is a CRM Killer
I was talking to a friend of mine whose company had a rough first quarter. As is often the case, both sales and marketing came under scrutiny; several salespeople were let go, and marketing is...
5 Things That Kill CRM ROI Dead
Back in the old days -- like around 2003 -- the rate of what was termed "CRM failure" was unacceptably high. You often heard it bandied about that 70 percent of implementations were failures. That...
Why people (including IT people) love the Cloud
Jens Fuchs, from SAP’s Global IT Strategy 2.0 team, helped develop SAP’s internal Cloud strategy. He has detailed his experience, learning from working with the Cloud environment, and trends in...
Subscriptions, Social and CRM
"Who is the customer?" It's a great question, one that my managers liked to ask when I was a young sales representative. Like all great questions, it got to the meat of the matter with an economy...
Subscriptions, Social and CRM
"Who is the customer?" It's a great question, one that my managers liked to ask when I was a young sales representative. Like all great questions, it got to the meat of the matter with an economy of words...
The Dollars Are in the Details – and the Details Should Be in CRM
The devil is in the details, the saying goes. When it comes to B2B selling, the dollars are also in the details. That's something I learned many years ago while writing about the reseller channel. Back...
