Context: Customer Data’s Secret Sauce
I had a call today from someone at a company that made a technology that helped inside sales people target the exact right prospects from a list of leads. She said she was using this technology to make...
Is Your Storytelling Smothering Your Customer Relationships?
"People buy your story." Hearing that said from the stage at DemandCon 2011 by Forrester's Jeff Ernst made my withered writer's heart grow two sizes (to paraphrase Dr. Seuss). Covering the technology...
Reading the Signals: 5 CRM Lessons From Moneyball
With less than a month to go before pitchers and catchers report to baseball spring training, I'm increasingly thinking of the national pastime -- and specifically, about Moneyball, the Michael Lewis...
2 Final Selling Stages – Proposal and Closing
What's the essential business process you have to own in order to grow your business? A selling system. A documented, explainable process that keeps your pipeline full of suspects, prospects,...
10 Bad Money Habits to Break in 2013 – Behaviors Worth Changing for the New Year
I'm astonished at how little time and study business owners give to their personal financial lives. Many have little or no net worth outside their businesses and many of those who do haven't...
5 Essentials of Prospect Qualification
What's the essential business process you have to own in order to grow your business? A selling system. A documented, explainable process that keeps your pipeline full of suspects, prospects,...
A Strategic View of Search Engine Optimization – Where Does SEO Fit in Your Content Strategy?
Companies large and small, in industries from retail to manufacturing, publish content online with an expectation that a certain audience of people will find, read and act on that content. While most...
Opportunity Development – Part 2 of Your Selling System
What's the essential business process you have to own in order to grow your business? A selling system. A documented, explainable process that keeps your pipeline full of suspects, prospects,...
8 Ways to Generate Leads for Your Selling System
Last month, we identified an ingredient essential to your business -- a selling system that delivers enough new and repeat revenue to meet your growth and income objectives. As a reminder,...
Strategy and Operations Lead, gTech Operations
Google Mountain View, CAJob description: …Rich Media Operations -Media Revenue Operations -gTech Engineering -Scaling and Business Intelligence -Sales Force Tools You will provide business judgment...
