Bah Humbug: Could Your Holiday Emails Be Hurting You?

Skip me if you’re sending out holiday emails, especially if we’ve never met. What you consider to be Seasons Greetings, I consider to be SPAM. And I have 512 such pieces in my inbox. I could...
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Surviving 4 Inescapably Unfair Aspects of CX Delivery

Ever built a house of cards? It's critical to start with a sound foundation to support your later efforts. No matter how sturdy your start is, however, a wrong move anywhere along the way can bring...
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The Holistic View of the Customer Experience

There’s a consensus that if you want to be successful on line, you’re going to have to deliver an exceptional customer experience, something that leaves others trailing. Of course, there...
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Companies Embrace Advanced Analytics But Not Big Data

Advanced analytics is becoming an enterprise essential. But most companies appear content to stick with the benefits of the "small data." the technology generates rather than make the necessary...
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Getting Culture Right is Key to Modern Success

Many companies start out being exceptional. But as they grow, there is a dark, powerful force that pulls them towards average. While many things can cause this, one of the most overlooked is an organization’s...
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Jahia Add-On Tool ‘Frees’ Digital Marketers to Engage

Open source Web CMS provider Jahia wants to empower digital marketers with its latest tool. The Geneva, Switzerland-based company this week launched Form Factory, which officials say frees digital...
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Keeping Document Content Accessible

Why do we keep information in document files? Great question. From information theory, we understand that documents contain a lot of redundant content. A given file might exist for only one purpose...
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Top Areas for 2015 Technology Budgets

It's time to start planning next year's technology investments and budgets. Successful digital marketing leaders will fiscally plan for support of ongoing business operations, as well as investment into...
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No Best of Breed in Cloud Computing – Yet

There is no clear winner among cloud computing vendors at the moment. But cloud professional services are growing like no other. Technology Business Research Inc.’s (TBR) 2H14 cloud customer research...
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Reading Oracle memory dumps

Every DBA working with the Oracle database must have seen memory dumps in tracefiles. It is present in ORA-600 (internal error) ORA-7445 (operating system error), system state dumps, process state dumps...
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