Sales Reach: A Marketing Tool for Reps

I was impressed by the announcement by Salesforce.com last week of a new product combination it calls "Sales Reach." It's supposed to be a mashup of sorts between Sales Cloud, Pardot and Communities...
0 comment

The Retail Channel Is Dead – Long Live the Omnichannel

As Amazon's Fire Phone finds its way into consumers' hands, brick-and-mortar retailers are on guard. Amazon's new device is equipped with technology that seems to have been designed to take showrooming...
0 comment

Bringing Retail Into the 21st Century

Let's get one thing straight: E-commerce will not kill the physical retail store. Hold on, I hear you object, the digital world has utterly disrupted our shopping habits. We rarely enter a store...
0 comment

Tellwise’s Smart Messages Creates Buyer-Friendly Collaborative Environment

Tellwise, a two-and-a-half year old startup, has introduced a new collaboration platform for sales reps to target prospects. Called "Smart Messages," the multichannel platform comes equipped with...
0 comment

6 Ways to Hone Your Lead-Scoring Skills

Your company has a CRM system that employees love and use regularly, and marketing automation tools to help streamline and automate all of your online marketing activities. That's a great start,...
0 comment

Good to Gooder

So far, Satya Nadella's moves as head of Microsoft echo the teachings of Jim Collins' 2001 best seller, Good to Great. It's a book about how and why some companies wallow in mediocrity and others...
0 comment

Oracle Release Breaks Down Data Silos

Oracle has just come good on the BlueKai acquisition, but probably not in a way anyone really expected.Yes, Oracle was going to use BlueKai’s database of 700 million consumer profiles to improve...
0 comment

Attentive.ly’s Social Marketing Taps Customer Interests

Attentive.ly recently released its application on the Eloqua platform, digging a deeper foothold for itself in the CRM enterprise space. Attentive.ly provides social marketing automation functionality...
0 comment

SAP, Esri Beat the Clock With Native Integrations

SAP and its long-standing partner Esri have developed a native product integration that debuted this week at the at the Esri User Conference currently under way in San Diego. The companies have...
0 comment

How Many Pipelines Do You Have?

It's general practice to have multiple sales forecasts, and that typically means low and upside potential as well as what's committed -- but the idea of teasing those threads apart only at forecasting...
0 comment