Pretty much all CRM deployments need some degree of customization, the exceptions being those rare situations where businesses have very simple needs. Customizations can be as simple as the modification...

The case for mobile CRM is an easy one to make. Smartphones are now ubiquitous, and the way most people work requires 24-7 accessibility. Also, not being tethered to a desktop to access customer...

InsideView earlier this month debuted a new marketing offering housed on its InsideView CRM Intelligence Platform. "One of our working premises is that even with the massive amount of spending...

Bloomberg has been embroiled in scandal since news broke last week that its reporters were using the company's corporate terminals to monitor its customers' activities. The story began to unravel...

There are two questions that emerging companies in the CRM space hear when they face the analysts: When are you going public? Why don't you build out a full CRM capability? The first question is...

There are two questions that emerging companies in the CRM space hear when they face the analysts: When are you going public? Why don't you build out a full CRM capability? The first question is...

Although the acronym "CRM" has been around for a long time, most people have no idea what it means. That's kind of a shame, because they brush up against the effects of CRM every day in their interactions...

Government IT managers will no doubt spend every nickel of the Obama administration's 2014 proposed IT budget of $81 billion. They will also likely be dissatisfied with the business environment...

You wouldn't think it was easy to bungle a mobile marketing campaign -- but it definitely is doable. Six in 10 decision makers planned to increase their companies' mobile marketing budgets in 2013,...

You wouldn't think it was easy to bungle a mobile marketing campaign -- but it definitely is doable. Six in 10 decision makers planned to increase their companies' mobile marketing budgets in 2013,...