“Are we there yet?” The Oracle Roadmap To Modern by JP Saunders, Senior Director Business and Solution Strategy

"Are we there yet?" If you have kids, you may have heard this repeated many times during a long journey. If you don't, then maybe you recall being that kid in your parents' car? While it is intended...
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‘We Rule B2B Marketing Automation, We’re Salesforce’

Salesforce officials are confident about their marketing technology."The thing that distinguishes us most is that we’re Salesforce," said Adam Blitzer, senior vice president and general...
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“The Connected Customer” Oracle Roadmap To Modern by Dave Lanning, Senior Strategy Consultant

"Omni-channel?" "Cross-Channel?" "Multi-Channel?" What does it all mean? Isn’t it just about the customer’s engagement with the brand, and the experience that they...
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How to Teach Your CRM to Think – and Learn from Big Data

The problem with big data is, well, it’s big. Even with the best CRM to record and organize every interaction with your customer, if you don’t know how to leverage that data, you could risk...
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Can You Engage Customers Earlier in the Sales Cycle?

It’s been a few years since Forrester Research came out with the eye-popping statistic that "buyers might be anywhere from two-thirds to 90 percent of the way through their purchase journey...
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3 Tech Giants Lead a Bloated CRM Market, Forrester Claims

The customer relationship management (CRM) market is bloated, Forrester reports — surprising no one. And this big, bulky market is led by three tech giants: Salesforce, SAP CRM and Oracle Siebel,...
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Can You Accelerate Sales with a Communications Platform?

The phrase “sales acceleration” with respect to software should trigger a modicum of healthy skepticism.  Since the 1980s, software that purported to automate sales processes by attaching...
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Understanding Our E-Commerce Obsession [Infographic]

Customers worldwide are moving faster than ever before, hopping from device to device, buying anywhere. That’s creating opportunities for digitally savvy retailers. But it is also creating challenges...
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Oracle CRM Watchlist 2015 Winner

Leading CRM expert, best-selling author, analyst and regular contributor to ZDNet, Paul Greenberg, has listed Oracle as a 2015 winner on his CRM Watchlist. Paul is an advisor to both public and private...
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March 19 Webcast: Rockwell Automation Uses Innovation to Deliver Best-in-Class Global Support

Forbes Insights conducted a survey of 400+ customer service executives and found that 70% of high technology and manufacturing companies say they use knowledge management to provide relevant, accurate...
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