Analytics: The Tie That Binds Sales and Marketing

If you want to make an old-school salesperson flinch, just bring up the idea of data-driven selling in conversation. To sales pros, especially those who started in the game more than 10 years ago,...
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If Google Were French

Europeans are relentlessly attacking Google: A German official called for its breakup, a French minister charged it was a threat to sovereignty, and a publisher compared it to a dragon, according...
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5 Things Salesforce Users Should Know About Malware Attack

The malware is coming! The malware is coming! Yep, it’s a dreaded reality of life in the software industry. Technology does cool things for us, but it can bite us at any minute. We reported this...
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Salesforce Issues Dyre Warning

Salesforce.com this week notified its customers that the Dyre malware, which typically targets customers of large financial institutions, might have been tweaked to target some Salesforce users...
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The 5 Worst Blunders of CRM-Destroying Execs

One of the CRM secrets to success is executive buy-in. That typically means the support of a high-level executive for the deployment and use of CRM technology. That executive often is an SVP of...
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Coveo Offers Free Search for Sitecore Customers #SYMNA

Sitecore clients got more than a bag full of tchotchkes at the company’s conference in Las Vegas today as Coveo announced a free version of its enterprise search engine for Sitecore’s 4,000...
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Salesforce’s Investment Bodes Well for the Mobile IoC

Salesforce.com's vision of the Internet of Customers is getting clearer, and it has a decidedly mobile orientation. The company on Monday announced the launched the Salesforce1 Fund -- a dedicated...
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Sitecore Pulls It Together for Vegas Debut #SYMNA

Often overshadowed by other marketing clouds, Sitecore will enjoy its day in the Las Vegas sun next week when it unveils a major update to its customer experience management platform. Though it’s...
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Beginning of a Paradigm

I've been following the wearables space with great interest over the last year, from the first steps of products like Fitbit and Jawbone to the current wave of activity by a growing list of device...
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Alibaba’s IPO Will Blast Mobile Retail Into Hyperdrive

By all indications, the long-awaited, much anticipated initial public offering of Chinese e-commerce giant Alibaba Group Holding is imminent. Granted, similar rumors this spring turned out to be...
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