Give the Gift of Social Customer Service

Snow flurries and the smell of pine needles. Eggnog and hot apple cider. Gingerbread men and latkes. Stockings and dreidels. Ornaments and menorahs. Trips to see family, and... visits to the customer...
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Debunking the Lead Numbers Myth

Sales people love leads. They want lots of them, and they want them now. The more leads, the more money -- because sales is a numbers game, right? Well, yes and no. Some believe in an equation...
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Customer Self Service Matters

Most organizations understand that if you treat your customers fairly, they will return.  If you treat them really well they will refer others to your business.  What is equally true is if you...
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Razorfish Exec Shares Tips on Data-Driven Marketing

What today’s marketers can do, want to do and intend to do often doesn’t match what they actually do in data-driven marketing.In yesterday’s CMSWire Webinar "How to Avoid Failing...
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Where Apple Watch Leads, CRM Will Follow?

CRM system users are a versatile bunch. Some 29 percent of participants in a recent survey accessed CRM through four devices: laptops, desktops, tablets and smartphones. Twenty percent said they...
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The New Forecasting Era

Sales forecasting never has been easy, and over time it has gotten a lot harder. This brings up a couple of points that every sales manager and CEO has to deal with: how to forecast deals and how...
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Base CRM Wants to Take on Industry Heavy Hitters

A small CRM software provider feels it has the alternative to big players Salesforce, Microsoft Dynamics and SAP. Palo Alto-based Base CRM released a new set of features officials say will give sales...
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The Growing Allure of E-Commerce Systems Integration

The power of e-commerce lies in the simplicity and ease of use delivered to customers. Giving customers the ability to quickly find a product, buy it and have it delivered -- without visiting a...
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Giving Your B2B Customers an Experience That Fits

Just as businesses used to fool themselves into believing they controlled the customer conversation, many businesses today think they define the customer experience. They think that by assembling...
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Jive Software Tightens Its Connections

Jive Software recently unveiled the latest series of upgrades to its Summer Cloud release of its two flagship products -- the Jive and JiveX communication and collaboration suites. There has been...
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