Salesforce’s Wave Is Only Half the Analytics Answer

Salesforce.com's major Dreamforce news was, as the company itself admitted, the worst-kept secret at the show. Marc Benioff, no less, spilled the beans about it during the summer; the crowd for...
0 comment

Jottings on Dreamforce 2014

Dreamforce has always been about many things happening at once -- a three-ring circus, in a good way. There are announcements about applications, platforms, philanthropy, entertainment and, importantly,...
0 comment

SalesMesh Bridges Rep-Corporate Information Gap

AppMesh recently came out of the gate with the second iteration of its flagship product, SalesMesh. Version 2.0 is a major leap in functionality for the app that builds on the cofounders' vision...
0 comment

Salesforce Shares Its Marketing Vision #DF14

Matteo Sala, a developer and analyst from Italy, strolled away from Salesforce.com’s Marketing Cloud presentation at Dreamforce today liking what he saw."The marketing cloud is very exciting....
0 comment

Salesforce Gives Devs a Burst of Lightning

Salesforce.com on Tuesday unveiled Salesforce1 Lightning, a new Platform as a Service for developers to build mobile apps. Salesforce1 Lightning lets developers build apps for devices with screens...
0 comment

Shooting for Sales? Give Marketing the Right Weapons

The old saw is that sales is a numbers game. That's kind of true -- but less so every passing year. In reality, it's becoming a productivity game: How can we make the sales people in our businesses...
0 comment

Chasing the Elusive Single View of Your Consumer

Multinational organizations often confront ambitious proposals for global CRM rollouts that promise to power their marketing ecosystems. These proposals are typically rebuffed by difficult questions around...
0 comment

One Way Around the Mobile Net Neutrality Conundrum

Verizon Wireless may be bitterly regretting the challenge Verizon made to the FCC's Net neutrality rules. There's little doubt competing wireless providers are. Verizon in 2010 sued the FCC over...
0 comment

Salesforce Shifts Focus to Customer Success with Analytics Cloud #DF14

Salesforce.com will launch a major strategic shift next week from a sales-driven CRM company to one focused on long-term customer success.  Salesforce CEO Marc Benioff leaked part of the plan last...
0 comment

SMBs Going Global with Mobile

Gone are the days when a company launched locally, slowly expanding into other markets. Today, businesses are thinking globally from the start, thanks to the ever-expanding use of mobile technologies.BIA/Kelsey’s...
0 comment