CRM Evolution 2014: Mediocrity is the New Horrible in Customer Service

"Mediocrity is the new horrible in customer service." — Blair McHaney, President/CEO, Gold's Gym Almost everyone knows that customers' expectations have risen....
0 comment

Google Pinpoints Ads That Get Customers on the Horn

Google has launched a new service that lets advertisers track their ads' success at generating phone calls following user clicks. Website Call Conversions is designed to help marketers tweak their...
0 comment

Gryphon Sales Intelligence Analyzes KPIs

Gryphon Networks has had a presence in the sales intelligence and marketing compliance space for several years, primarily working through carriers such as Verizon Wireless and Quest. About two...
0 comment

Why Infor is Buying Saleslogix

Why would any company want to go into competition with Salesforce in the customer relationship management (CRM) field? Infor wants to do just that with its acquisition of Saleslogix. Infor, based in New...
0 comment

Infor Aims to Fill a Gap With Saleslogix

Infor, a provider of business application software and cloud services, has agreed to acquire Saleslogix, a CRM application that is currently owned by Swiftpage. The transaction is expected to close...
0 comment

The Many Faces of Multivariate Testing

When Facebook and OKCupid recently admitted they had been tinkering with headlines and content to see how users reacted, many consumers were outraged -- but the business community just shrugged....
0 comment

Amazon Flows Into Mobile Payments Territory

Amazon has introduced Amazon Local Register to the mobile payment market, taking on such companies as Square and Paypal Here. The product is a combination of a secure card reader, which sells for...
0 comment

The Bitcoins Are Coming, the Bitcoins Are Coming

The U.S. Consumer Financial Protection Bureau has issued an advisory warning consumers about the risks of bitcoin and other virtual currencies. The bureau "is working to identify and understand...
0 comment

Yelping Back: Using Yelp to Turn Customers Into Fans

After writing a positive review of Roy's Hawaiian Grill on Yelp, Matt Siltala received a "thank you" from the company. It's that kind of active involvement with Yelp that Avalaunch Media President...
0 comment

Desk.com Support: Video Is the New Manual

Salesforce.com has debuted a new feature for its Salesforce Desk.com Support Center: video support for knowledge-based self-service offerings. Desk.com Video Support Center allows users to embed...
0 comment