Salesforce CRM Users Embrace the Cloud, Mobile Tech

Some people get freaked out by the thought of going to the cloud. We heard that last month at the SharePoint Technology Conference, for sure. It’s not the case in Salesforce’s CRM world, at...
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How Gamification Will Rise From the Trough of Disillusionment

Gartner's Hype Cycle Report, which looks at new technologies as they make their way through the inevitable gauntlet of media hype, is now in its 20th year. The various stages are aptly named, and...
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Measuring Community Success: More Than Just ROI

Social leaders ready to take the next step in their community journey now have access to a new assessment tool to help them evaluate their community’s strengths and weaknesses, and make better decisions...
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A Lot to Like in the Midwest

There was a lot to like at Salesforce ExactTarget's Connections 2014 user conference in Indianapolis last week. Now all that's needed is a shorter name. The words "marketing cloud" need to be fitted...
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Give the Gift of Social Customer Service

Snow flurries and the smell of pine needles. Eggnog and hot apple cider. Gingerbread men and latkes. Stockings and dreidels. Ornaments and menorahs. Trips to see family, and... visits to the customer...
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Debunking the Lead Numbers Myth

Sales people love leads. They want lots of them, and they want them now. The more leads, the more money -- because sales is a numbers game, right? Well, yes and no. Some believe in an equation...
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Customer Self Service Matters

Most organizations understand that if you treat your customers fairly, they will return.  If you treat them really well they will refer others to your business.  What is equally true is if you...
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Razorfish Exec Shares Tips on Data-Driven Marketing

What today’s marketers can do, want to do and intend to do often doesn’t match what they actually do in data-driven marketing.In yesterday’s CMSWire Webinar "How to Avoid Failing...
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Where Apple Watch Leads, CRM Will Follow?

CRM system users are a versatile bunch. Some 29 percent of participants in a recent survey accessed CRM through four devices: laptops, desktops, tablets and smartphones. Twenty percent said they...
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The New Forecasting Era

Sales forecasting never has been easy, and over time it has gotten a lot harder. This brings up a couple of points that every sales manager and CEO has to deal with: how to forecast deals and how...
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