Salesforce Stock Climbs on Great Expectations

Salesforce.com on Thursday reported a second-quarter loss of about 10 cents per share -- but hey, who's counting? Not investors, apparently, who drove up the price of the CRM giant's stock 7.6...
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How to Get Started in Web Experience Personalization

All savvy marketers — along with most shoppers — understand the advantages of personalizing websites. Netflix, Amazon and other companies have trained us to expect a shopping experience tailored...
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It’s Time Companies Put Mobile First

A growing number of consumers are becoming mobile-first or even mobile-only, so why not businesses? Granted, it is hard to image the company whose computing power and data could be accessed and...
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Moving the Sales Needle

Apttus and Adobe Echosign earlier this year conducted a survey of more than 100 Fortune 1000 sales leaders, focusing on perennial blind spots for sales managers. Among their just-released findings:...
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Banks Bemoan Feds’ Plan to Publish Complaining Consumers’ Stories

The banking industry is up in arms over the United States Consumer Financial Protection Bureau's plan to publish consumer complaint narratives about financial institutions on the Web. Consumers...
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CRM Evolution 2014: Mediocrity is the New Horrible in Customer Service

"Mediocrity is the new horrible in customer service." — Blair McHaney, President/CEO, Gold's Gym Almost everyone knows that customers' expectations have risen....
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Google Pinpoints Ads That Get Customers on the Horn

Google has launched a new service that lets advertisers track their ads' success at generating phone calls following user clicks. Website Call Conversions is designed to help marketers tweak their...
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Gryphon Sales Intelligence Analyzes KPIs

Gryphon Networks has had a presence in the sales intelligence and marketing compliance space for several years, primarily working through carriers such as Verizon Wireless and Quest. About two...
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Why Infor is Buying Saleslogix

Why would any company want to go into competition with Salesforce in the customer relationship management (CRM) field? Infor wants to do just that with its acquisition of Saleslogix. Infor, based in New...
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Infor Aims to Fill a Gap With Saleslogix

Infor, a provider of business application software and cloud services, has agreed to acquire Saleslogix, a CRM application that is currently owned by Swiftpage. The transaction is expected to close...
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