How to Muff a Mobile Marketing Campaign, Part 1
This year could be the best of times and the worst of times for mobile marketers, suggests a report Forrester released earlier this year. Six in 10 survey respondents -- people who make decisions...
Salesforce Communities Pick Up Where Portals Left Off
Salesforce has announced that a product it first unveiled last summer, Salesforce Communities, will go live this summer. Since its original debut, Communities has been tweaked to take into account...
New Tools Play Up Twitter Games, Polls for CRM
Fan Appz provided more tools for digital marketers Wednesday when it added a suite of Twitter features to its real-time customer feedback platform. The new features help brands interact with followers...
The Ethics of Selling the Old vs. the New
It hit me last week while attending Oracle's Analyst World briefing. We met in a conference center on the Oracle campus in Redwood Shores to learn about the company's latest developments in hardware...
Social Savvy Beats Cold Read for Warming Up to Customers
If you're a dedicated skeptic like I am, you probably know the way a psychic's cold read works. Start by asking a broad question that fits almost anyone -- like, "Have you lost someone you love?"...
Memorial Day-Make Time to Remember
Allison Kutz, Lindsay Richardson, Jennifer Rossbach
Each year we remember all the men and
women who died while serving in the United States Armed Forces. Memorial Day is celebrated on the final
Monday...
PowerMap Lets Users Visualize the Lay of the CRM Land
PowerObjects has released PowerMap, a new add-on for Microsoft Dynamics CRM. "It is a way to create a visualization of geolocation in the database," said PowerObjects CEO Dean Jones. Version 2,...
Why Mobile CRM Rules
If you think mobile CRM has been popular to date, you ain't seen nothing yet. There will be an eye-popping 500 percent increase in the number of mobile CRM apps available for download on app stores...
Hoopla: It’s a Brand New Sales Game
Hoopla has debuted Game Center, a new sales performance module that uses contests to incentivise CRM software users. It typically works this way: A sales organization identifies a certain behavior...
House C’tee Chair Tells Consumer Protection Chief to Take a Hike
If Consumer Financial Protection Bureau Director Richard Cordray ever imagined that House of Representatives Republicans would eventually warm up to the bureau, that hope has surely been dashed...
