Salesforce Tries On Wearable Tech for Size

Salesforce.com is moving aggressively to carve out its own place in a hot emerging technology niche: wearable computing. With its new initiative, Salesforce Wear, it appears to be following its...
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How Does a 724% Return on Your Salesforce Automation Investment Sound?

Oracle Sales Cloud and Marketing Cloud customer Apex IT gained just that, a 724% return on investment (ROI) when they implemented these Oracle Cloud solutions in their fast-moving, rapidly-growing...
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New Treehouse Tools Gauge Marketing Campaign Success

TreeHouse Interactive has rolled out an enhanced version of its Marketing View application, infusing it with advanced reporting and analytics features and a spruced-upped user interface. The point...
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Why Mobile Providers Will Have to Give a Little on Privacy

Apple has tossed out some hints that its App Store may soon accept apps that handle digital currencies such as bitcoin. The reasons for its reversal are myriad: The appeal of bitcoins is such that...
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Cloud Providers Profit by Serving Nonprofits

One of the sure signs of a maturing company, or even an entire industry, is the ability to offer free services to nonprofit organizations in order to demonstrate benevolence. However, such charitable...
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Subscription Economy Gold: Retention

The idea of the subscription economy is not new -- at least not to anyone who's familiar with the idea of software as a service -- but it's an idea that can sneak up on businesses. Many in the...
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What’s the Future of Selling?

I think about the future -- perhaps too much. I recently read Jeremy Rifkin's new book, The Zero Marginal Cost Society: The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism,...
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Microsoft Dynamics Steps Out of Shadows

Microsoft on Monday announced global availability of the latest feature set in Microsoft Dynamics CRM, which was introduced earlier this year. It offers new marketing functionality, enhanced customer...
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SAP Seeds the Cloud With Industry-Specific CRM Applications

SAP has updated its cloud-based CRM portfolio with the rollout last week of three industry-specific applications. These applications, designed for the insurance, utilities and retail sectors, are...
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Salesforce, MS Deal Could Put Mobile CRM on Steroids

Now "anyone can run their business from their phone," Salesforce.com recently promised when it announced its Salesforce1 Mobile App. Many company announcements tend to overpromise, and Salesforce...
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