You <em>Can</em> Improve Your Sales Forecast

I don't know anyone who was ever great at sales forecasting. This is not to say that it can't be done, but it's a hard problem -- like forecasting the weather. Today, we can get weather forecasts...
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Cutting Through the Data Clouds to Build Strong Customer Relationships

Successful companies today run largely on data and analytics. The more precisely you can measure the various aspects of your business, the better you can fine-tune its performance. With e-commerce...
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Target Customers Broadcast Epic Checkout Fail

Target's customers jumped en masse onto social media Sunday night after technical malfunctions at its stores around the country resulted in long checkout lines and, in some cases, inability to...
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Wearable Tech’s Steep Learning Curve

Google may be feared and secretly envied throughout tech circles for its industry-disruption track record, but in at least one respect, companies are grateful for Google's propensity to plow the...
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Conspiracy of Culture: 5 Contributors to CRM Failure

Most companies of any size have a CRM application. Every company says it wants to build great relationships with its customers. Almost as many say they want to be "customer-centric." However, as...
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What Salesforce Has Up Its Sleeve

Wearable computing hove into view in a big way this week when Salesforce.com announced Salesforce Wear, which enables developers to build new apps for teeny-tiny screens and devices that you, well,...
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Salesforce Tries On Wearable Tech for Size

Salesforce.com is moving aggressively to carve out its own place in a hot emerging technology niche: wearable computing. With its new initiative, Salesforce Wear, it appears to be following its...
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How Does a 724% Return on Your Salesforce Automation Investment Sound?

Oracle Sales Cloud and Marketing Cloud customer Apex IT gained just that, a 724% return on investment (ROI) when they implemented these Oracle Cloud solutions in their fast-moving, rapidly-growing...
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New Treehouse Tools Gauge Marketing Campaign Success

TreeHouse Interactive has rolled out an enhanced version of its Marketing View application, infusing it with advanced reporting and analytics features and a spruced-upped user interface. The point...
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Why Mobile Providers Will Have to Give a Little on Privacy

Apple has tossed out some hints that its App Store may soon accept apps that handle digital currencies such as bitcoin. The reasons for its reversal are myriad: The appeal of bitcoins is such that...
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