One Way Around the Mobile Net Neutrality Conundrum

Verizon Wireless may be bitterly regretting the challenge Verizon made to the FCC's Net neutrality rules. There's little doubt competing wireless providers are. Verizon in 2010 sued the FCC over...
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Salesforce Shifts Focus to Customer Success with Analytics Cloud #DF14

Salesforce.com will launch a major strategic shift next week from a sales-driven CRM company to one focused on long-term customer success.  Salesforce CEO Marc Benioff leaked part of the plan last...
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SMBs Going Global with Mobile

Gone are the days when a company launched locally, slowly expanding into other markets. Today, businesses are thinking globally from the start, thanks to the ever-expanding use of mobile technologies.BIA/Kelsey’s...
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OOW2014

If Oracle didn't build another product for a while, it would be OK. In fact, no one might notice. The company already has thousands, and if the recent OpenWorld 2014 is any indication, there are...
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Salesforce.com Debuts Faster, Smarter Social and Mobile Tools

Salesforce.com on Tuesday unveiled two new products: Sales Cloud1 and Service Cloud1. These new iterations have been designed to address the radical changes in the sales and service space -- namely,...
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Hackers Want Your CRM Data: Here’s What To Do

The cyberattack on JPMorgan Chase has affected 76 million household accounts, a far larger number than originally expected. The inroads hackers made into the bank has rattled the tech and financial community,...
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5 Ways Data Denial Hurts Marketing and Sales

Even as other parts of business have reoriented around data, sales and marketing have been allowed to function as though they're black arts, with their practitioners going about their trades mysteriously,...
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Salesforce CRM Users Embrace the Cloud, Mobile Tech

Some people get freaked out by the thought of going to the cloud. We heard that last month at the SharePoint Technology Conference, for sure. It’s not the case in Salesforce’s CRM world, at...
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How Gamification Will Rise From the Trough of Disillusionment

Gartner's Hype Cycle Report, which looks at new technologies as they make their way through the inevitable gauntlet of media hype, is now in its 20th year. The various stages are aptly named, and...
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Measuring Community Success: More Than Just ROI

Social leaders ready to take the next step in their community journey now have access to a new assessment tool to help them evaluate their community’s strengths and weaknesses, and make better decisions...
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