Salesforce Shares Its Marketing Vision #DF14

Matteo Sala, a developer and analyst from Italy, strolled away from Salesforce.com’s Marketing Cloud presentation at Dreamforce today liking what he saw."The marketing cloud is very exciting....
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Salesforce Gives Devs a Burst of Lightning

Salesforce.com on Tuesday unveiled Salesforce1 Lightning, a new Platform as a Service for developers to build mobile apps. Salesforce1 Lightning lets developers build apps for devices with screens...
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Shooting for Sales? Give Marketing the Right Weapons

The old saw is that sales is a numbers game. That's kind of true -- but less so every passing year. In reality, it's becoming a productivity game: How can we make the sales people in our businesses...
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Chasing the Elusive Single View of Your Consumer

Multinational organizations often confront ambitious proposals for global CRM rollouts that promise to power their marketing ecosystems. These proposals are typically rebuffed by difficult questions around...
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One Way Around the Mobile Net Neutrality Conundrum

Verizon Wireless may be bitterly regretting the challenge Verizon made to the FCC's Net neutrality rules. There's little doubt competing wireless providers are. Verizon in 2010 sued the FCC over...
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Salesforce Shifts Focus to Customer Success with Analytics Cloud #DF14

Salesforce.com will launch a major strategic shift next week from a sales-driven CRM company to one focused on long-term customer success.  Salesforce CEO Marc Benioff leaked part of the plan last...
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SMBs Going Global with Mobile

Gone are the days when a company launched locally, slowly expanding into other markets. Today, businesses are thinking globally from the start, thanks to the ever-expanding use of mobile technologies.BIA/Kelsey’s...
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OOW2014

If Oracle didn't build another product for a while, it would be OK. In fact, no one might notice. The company already has thousands, and if the recent OpenWorld 2014 is any indication, there are...
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Salesforce.com Debuts Faster, Smarter Social and Mobile Tools

Salesforce.com on Tuesday unveiled two new products: Sales Cloud1 and Service Cloud1. These new iterations have been designed to address the radical changes in the sales and service space -- namely,...
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Hackers Want Your CRM Data: Here’s What To Do

The cyberattack on JPMorgan Chase has affected 76 million household accounts, a far larger number than originally expected. The inroads hackers made into the bank has rattled the tech and financial community,...
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