Discussion Point: Who’ll Win the Digital Marketing Arms Race?

Sitecore CEO Michael Seifert caught our attention last month when he claimed the "arms race" among 1,000-plus digital marketing vendors is hurting the industry. "Frankly, I think it’s...
0 comment

Will SAP HANA + Birst Blow Salesforce and Oracle Analytics Away?

Salesforce boss Mark Benioff better have a pretty remarkable rabbit in his hat next week when he makes a much anticipated announcement about how his company will deliver big data analytics in the cloud....
0 comment

CPQ Everywhere: How Direct, Channel, Enterprise, and Middlers Seal the Deal

Guest post by: Ask most B2B sales reps why they won their last deal, and they’ll undoubtedly take sole credit for the win.  Query as to the story behind their most recent loss, and the culpability...
0 comment

T H March Adopts Modern Best Practice to Deliver Priceless Customer Service

By Jim Lein - Originally posted on Oracle Midsize Neil McFarlane, Managing Director of Chartered Insurance Brokers T H March had wanted to join the Royal...
0 comment

Configure, Price, Quote: Behind the Curtain, Ahead of the Curve

Guest Post by: The first of this blog series delivered a compelling argument for utilizing CPQ as a must-have component of your sales effectiveness efforts, based on performance results between...
0 comment

Expensify CEO to Concur Clients: We’re Free – and ‘Don’t Suck’

David Barrett is the guy who created "expense reports that don’t suck!" Specifically, he’s the CEO of Expensify, a company that claims to help 2 million users and more than 300,000...
0 comment

What CX Experts Learned This Week #OOW14

After 300 sessions revolving around the customer experience at Oracle OpenWorld, a panel of senior practitioners today tried to summarize what they learned about social media, marketing and sales.There...
0 comment

Ellison Does His Own Demos, Loves His New Job #OOW14

It was classic Larry Ellison on stage, part brilliant computer scientist, part hammy comedian, always entertaining. Oracle OpenWorld, his company’s mammoth annual convention that virtually shuts...
0 comment

How Many Layers in Oracle’s Cloud? #OOW14

SAN FRANCISCO — The tech pundits here are happy to focus on the soap opera of management shifts including new roles for Oracle founder and chairman — former CEO and current CTO — Larry...
0 comment

Oracle Seeds BlueKai into its Cloud #OOW14

Oracle’s multibillion-dollar buying spree of marketing technology companies bore new fruit today as it announced the integration of its BlueKai data management platform with Eloqua’s marketing...
0 comment