Exadata X5 – A Practical Point of View of the New Hardware and Licensing

Oracle recently announced its latest iteration of Exadata – X5-2. It includes a refresh of the hardware to the most recent Xeon® E5-2699 v3 CPUs. These new CPUs boost the total cores count in a full...
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Forecast for SXSW: Mostly Cloudy with 100% Chance of Innovative Ideas

South by Southwest (SXSW) is just around the corner, and we can’t wait for the five nerdiest days on the calendar. Thirty thousand of the top influencers from advertising, technology, marketing, and...
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Modern Customer Service: Are You There Yet?

Although most executives think they’re doing a good job in delivering the best service to their customers, there is plenty of room for improvement. A new Forbes Insight study reveals many executives...
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Look Beyond Marketing When Considering Customer Experience by Gib Bassett

Most people think Customer Experience is about marketing, or the activities associated with the last mile of the shopping journey. However this misses the bigger picture of many factors that support a successful...
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255 columns

Here’s a quick note, written and some strange time in (my) morning in Hpng Kong airport as I wait for my next flight – all spelling, grammar, and factual errors will be attributed to jet-lag...
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Robert G. Freeman on Oracle 2015-02-18 23:14:41

This is somewhat of a personal post, but it's also related to Oracle. I've been involved in some discussions about 12c Multitenant and the fact that Oracle will be doing away with the 12c Non-Multitenant...
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Robert G. Freeman on Oracle 2015-02-18 22:28:34

In a Multitenant database,you can create user accounts within the PDB's just like you normally would. For example this command: SQL> show con_name CON_NAME ------------------------------ TESTPDB SQL>...
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Build Your Own Brand Marketing Social Newsroom: Tips From SAP at #C2C15

SAP’s Celia Brown and Amy Hatch pose for a photo after their session at Content2Conversion Celia Brown and Amy Hatch came to brand journalism from different directions: One marketing and the other...
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Robert G. Freeman on Oracle 2015-02-18 01:33:49

I have received a few comments related to my posts on the deprecation of the non-CDB architecture. I must admit, I find some reactions to be a bit confusing. First, let me be clear - I am NOT an official...
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Transparent Data Encryption (TDE) in 12c and RTFM Carefully

I keep thinking I’m moving forward with this Oracle database 12c stuff, but around every corner there is another surprise. A few days ago I was setting up a demo for Transparent Data Encryption (TDE)...
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