Salesforce Social Studio Targets Organizational Silos

Salesforce unveiled its Social Studio marketing platform inside its ExactTarget Marketing Cloud in May, which brought together $3.4 billion worth of acquisitions in a platform for social content marketing,...
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Optimizing the E-Commerce Experience: Empower Your Employees to Delight Customers

This Aberdeen research paper describes how companies that empower line-of-business (LoB) employees to manage digital store content without relying on IT, achieve better return on marketing investments...
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20 Magicable Takeaways From 5 Social Media Marketing Case Studies at @smbmsp

On Friday nearly a dozen members of the TopRank Online Marketing team had the privilege of attending a packed house at 514 Studies downtown Minneapolis for Social Media Breakfast aka #SMBMSP72. The topic?...
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Building a Complete View of Your Customer and Account Information

But in many organizations this data is in different silos, in a variety of unstructured formats, and external to the organization which makes building a complete view of customers and their accounts difficult....
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Getting Started With Paid Promotions

Posted by anthonycoraggio I'm receiving more and more questions from clients about how best to leverage paid content distribution and paid social platforms (here referred to together as 'paid promotions')....
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Getting Started With Paid Promotions

Posted by anthonycoraggio I'm receiving more and more questions from clients about how best to leverage paid content distribution and paid social platforms (here referred to together as 'paid promotions')....
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Getting Started With Paid Promotions

Posted by anthonycoraggio I'm receiving more and more questions from clients about how best to leverage paid content distribution and paid social platforms (here referred to together as 'paid promotions')....
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Weekend Favs November Twenty Two

Weekend Favs November Twenty Two written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or...
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The Intangibles: 5 Things That Aren’t on the CRM Data Sheets

CRM has been around for a long time now -- more than 25 years. Amazingly, many businesses, including large businesses with revenue in excess of US$100 million, still operate without it. That's...
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Natalie Bokenham: Driving Digital Innovation

Natalie Bokenham describes herself as a machine-gun thinker, talker and romper stomper. But that only scratches the surface. Bokenham is a seasoned marketer, "excited to be in this industry at this...
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