Focus Your Content Marketing on the Digital Dialogue

To stand out and be relevant in the digital world, you need content. Sounds simple, but the reality is very different. According to the Content Management Institute, marketers in businesses both small...
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Where Brand Journalism and Native Advertising Can Fit Within Content Marketing

Over the past year the discussions about what content marketing is and isn’t as well as the role of content within marketing and PR functions of a business have been interesting to watch. Especially...
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6 Things We Learned About Facebook’s First Intern

First, the good stuff.Mark Zuckerberg has no secrets beyond what the public already knows about him.The movie, "The Social Network" was BS. Justin Timberlake made Sean Parker seem like...
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Work Simply

Work Simply written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Carson Tate photo credit: garryknight via photopin cc Routine, process, to-do...
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How to Fall on Your Social Media Sword

When DiGiorno tweeted, "You had pizza. #WhyIStayed," Twitter lit up with criticism of the brand. The hashtag "WhyIStayed" is associated with domestic violence. In response to the firestorm, DiGiorno...
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How to Achieve Service Level Consistency

This white paper describes how a common hosted contact centre platform can help companies avoid the pitfalls of multi-sourcing, while fully realising the potential for delivering better service more economically...
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Self-Service and Personalisation: Rethinking the Customer Experience

This white paper reveals how you can rethink your customer journey in order to encourage returning trade, expanding revenue generation and increasing customer loyalty.Request Free! By: [author-name] This...
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Boosting Customer Loyalty and Bottom Line Results

This white paper reveals the key ways in which you can successfully build a stronger brand loyalty by tracking, overseeing and organising interactions across all customer touchpoints, both traditional...
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Account-Based Marketing: The Key to B2B Success

As a B2B marketer, you won't get the best results using the same old built-for-B2C digital marketing strategies. You need to segment prospects the way that sales sells: by account. Account-based marketing...
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Improving Customer Loyalty with Cloud Technology

This white paper shows how cloud technology can really make a difference to these firms, allowing them to seize the initiative and move forward, piloting new channels, testing new processes and responding...
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