4 Ways Marketers Can Move Mobile Advertising Forward

On the heels of recent research centered around how companies are falling short with mobile marketing, comes a new report — this time with similarly disappointing findings around mobile advertising,...
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Can Advertisers Reconnect With Cord Cutters?

Advertisers are struggling to reconnect with cord cutters — people who have abandoned cable and broadcast television in favor of online streaming services. While TV advertising is in no real...
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What Customers Want

What Customers Want written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Mark Kirkpatrick–...
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From Journey to Destination: How Marketing Automation Can Fill Your B2B Funnel

You’re a busy B2B digital marketer trying to drive leads in an ever-changing world. You’re writing awesome emails. You use a marketing automation platform. Maybe you’ve even created a series of...
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Leveraging Panda to Get Out of Product Feed Jail

Posted by MichaelC This is a story about Panda, customer service, and differentiating your store from others selling the same products. Many e-commerce websites get the descriptions, specifications,...
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The Content Marketing Challenge

With today’s connected customer interacting with your brand across multiple channels and devices, companies are under tremendous pressure to constantly develop and deliver new and engaging content....
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Good Apps, Bad Apps: The Cost Of Creating Exceptional Mobile Moments Through Mobile Apps

A Forrester Consulting thought leadership paper, commissioned By IBM. Please complete the form below to access this research: Business E-mail Address First Name Last Name Company ...
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10 Tips for Moving Social Media and Mobile Marketing out of Silos

Read this white paper for 10 tips on integrating customer data across your marketing, and find out how to deliver personalized, seamless interactions through mobile, social media, and other channels to...
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5 Tips for Success with Customer Analytics

Discover five tips for success with customer analytics, and how a better understanding of your customers in context increases revenue and deepens loyalty. Please complete the form below to access...
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Understanding Your Customer’s Lifecycle Journey

Read this white paper to discover how you can gain a better understanding of your customer’s lifecycle journey. Please complete the form below to access this research: Business E-mail Address ...
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