Online Marketing News: Photos > *, Twitter Has A Problem, Mobile Makes A Big PPC Impression

#PutAWingOnIt KFC’s Chicken Corsage Just Went Viral - Prom season is in full swing, and KFC wants to add a little something to the big night: a chicken snack on your date’s wrist. USA Today Study:...
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Social Media Smarts Interview: Justin Levy, Global Social Media at Citrix

When I first met Justin Levy a number of years ago, he gave me a business card for a Brazilian steakhouse and I didn’t quite make the connection with the social media conference we were at. Following...
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Online Marketing News: IRS Trusted More Than Facebook, Up & Down of Social Service, Analytics Out of Beta

Customer Service Inquiries Up 44 Percent on Twitter — But Response Times Are Down - While many brands are getting better at engaging audiences on social media, customer service still presents a challenge....
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Beyond Newsjacking: Pop Culture in Content Marketing with Movies, TV and Memes

The expression “newsjacking” has been popularized by David Meerman Scott and the available material on the topic is near limitless from case studies of Oreo’s Dunk in the Dark Twitter...
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The Hashtag Test: Best and Worst Practices for Social Media Marketers

Hashtags are wonderful social media marketing tools. They can highlight trends, tie campaigns to chosen keywords, and isolate conversations. The allure of the hashtag is strong, especially for brands...
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Online Marketing News: Mobile Dominates Search, Google+ Popularity Contest, The Most Engaging Social Network

YouTube, Google+, LinkedIn Drive More Engaged Referrals Than Facebook, Twitter [STUDY] - Shareaholic looked a six months of data from more than 200,000 websites between September 2013 and February 2014...
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Social Media Smarts Interview: Charlie Kautz of TaylorMade Golf

Social Media at a major brand – I think many people in the social media marketing industry would consider such a position a dream job. Or in the case of Charlie Kautz from TaylorMade Golf, the best...
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Wrap Up: Waves to Remember from Social Media Marketing World 2014

Social Media Marketing World (SMMW14) was quite a ride for over 2,000 people from 40 different countries that attended, especially the team at TopRank Online Marketing. From an opening night reception...
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4 Essential Trends in Social Media Marketing in 2014

The energy was sky high at Social Media Marketing World this year. Marketers, brands, consultants and business owners from over 40 different countries gathered together to learn about the latest innovations...
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5 LinkedIn Marketing Tips That Rock from Jason Miller of LinkedIn #SMMW14

Once called the “ugly duckling of social media”, rising stock prices, an active community, a lucrative advertising platform and a heavy focus on content have made LinkedIn into one of the...
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