The Line Between Creepy and Effective Marketing

There’s a fine line between effective, personalized marketing and an eerie feeling that “big brother” is watching. Unfortunately, being creepy is one of the most common perils of data-driven...
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Enterprise Marketers Still Struggling with Tech Integration

This part goes with that one. Now that one connects there. Wrap that one into the next one. And plug it in over there. It’s a minefield of digital marketing technology for enterprises — and...
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Act-On Marries Marketing Automation, Web Phone Calls

People still make phone calls? Act-On Software believes so. And the marketing automation provider is teaming up with a company whose platform tracks calls from websites and provides call analytics. Act-On...
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How to Build a Content Marketing Program from Scratch

A lot can change in a year. One year ago, I was the lone attendee from SAP at Content Marketing World 2013. We were looking for a way to create content that would resonate with our target audience and...
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No More Messaging in the Dark: Get Sales + Marketing on the Same Page

Given the rise of marketing automation software over the past five years, today’s B2B sales funnel is half illuminated and half in the dark. Sales and marketing teams have near-perfect visibility...
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Online Marketing News: Pinterest and Instagram Are Addictions, YouTube Most Converting, Facebook Gets Timely

SMBs Allocate More Budget to Social Than Other Channels - BIA/Kelsey’s new study shows that small and medium businesses now use social more than any other media platform for business purposes. ClickZ A...
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Storytelling in the Mobile Millisecond

“Wrong number,” says a familiar voice. Lost my wallet, found my desires. Sounded much better in my head. I should have brought a GPS. What do these sentences have in common? They’re all...
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B2B Buyers Need Great Content, Not Fireworks

From a host of breathless blog posts and enraptured articles, we all know what a B2C customer experience is supposed to look like: the customer enters a store and is immediately whisked away to a world...
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How to Get Executive Buy-In for Your B2B Influencer Marketing Program

Increasing numbers of marketers are enthusiastic about the power of influencer marketing – and not just in the B2C marketing world. B2B marketers are also discovering that influencer marketing goes...
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Salesforce ExactTarget Marketing Cloud Gets Personal with Apps

Salesforce officials are in Indianapolis this week at its Connections 2014 conference promoting the ExactTarget Marketing Cloud. The latest addition — Journey Builder for Apps — helps...
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