Online Marketing News: A Squeaky New Penguin, 2015 Content Trends, AdWords Declines

9 Mistakes Most Businesses Make on Social Media [INFOGRAPHIC] - Getting into social is so easy, many business jump right in without a second though. Everyone is doing it, right?  Check out these 9 mistakes...
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Better Business Blogging – 7 Lessons Learned from Writing 1 Million Words

Blogging for over 10 years has been quite a journey to say the least. During that time, I’ve had my share of challenges, opportunities, disappointments and surprises. Back when I started, there’s...
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Americans Prefer Free Apps with Ads, Poll Finds

Two-thirds of Americans want to control which companies can send ads to their smartphones or collect data about them, according to an advertising industry-sponsored poll released today.The poll, conducted...
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Location Data Fuels the Future of Marketing

We’ve been hearing about location-based advertising in digital marketing since the mass adoption of smartphones in the late 2000s. Five years ago, marketers targeted ads based on broad data, such...
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A Key Element In Solar Panels – Efficiency

While solar energy is most often associated with the production of electricity, heating is also a major platform. While heating isn’t particularly difficult, efficiency in doing so is the key to saving...
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A Bright Future for Solar Energy: An Alternative Energy Source

I was first introduced to solar energy in the movie, Race the Sun with James Belushi and Halley Berry in the lead. It was a story about low- income and under achieving Hawaiian students encouraged by their...
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No Morning Fog: San Francisco Giants Social Media Success

Right now, Bryan Srabian is like the person charged with security in the SharePoint cloud at the Microsoft SharePoint conference during a live demo on SharePoint security. He’s the Dreamforce registration...
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How To Avoid the 3 Most Costly Mistakes When Using Google AdWords

How To Avoid the 3 Most Costly Mistakes When Using Google AdWords written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing...
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Marketing Cloud Management Best Practices

In 2004 you had a website. In 2014, you have a marketing cloud. You interact with your customers across countless channels and device types, and rely on numerous vendor partners to do so. If you are like...
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Teradata’s Marketing Marries Digital, Traditional Needs

Teradata announced enhancements to its marketing cloud today that are designed to enhance both digital and more traditional marketing. Michael Lummus, director of digital marketing solutions of Miami...
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