Amy Webb: From Gaming Online Dating Sites to Advising Marketers

Amy Webb understands data. In fact, according to her book, Data: A Love Story, she "gamed" online dating sites like JDate, OKCupid and eHarmony – and met her eventual husband. But that’s...
0 comment

Amy Webb: From Gaming Online Dating Sites to Advising Marketers

Amy Webb understands data. In fact, according to her book, Data: A Love Story, she "gamed" online dating sites like JDate, OKCupid and eHarmony – and met her eventual husband. But that’s...
0 comment

Online Marketing News: LinkedIn Makes You Good Looking, More Money More Traffic for Facebook, Organic Is Still King

The 2014 Digital Dollar Shift [Infographic] - 58% of business to business (B2B) marketers are spending more on social media this year, with just one in fifty decreasing their spend in this area in 2014,...
0 comment

The Future is Programmatic

Since the first banner ad was served in 1994, digital media has been on a steady course of evolution.In the past 15 years, the ways in which digital media has been bought, sold and measured changed at...
0 comment

Shift Your Thinking About Content Marketing

For B2B marketers, there’s no question that content marketing is a key initiative. And these days, it seems everyone is sharing his or her content marketing best practices, promising marketers that...
0 comment

CPM Rises, CPC Drops for Facebook Advertisers

Advertisers are becoming more sophisticated in their Facebook advertising strategy. That’s one of the key takeaways in the latest data about global Facebook advertising from social marketing software...
0 comment

Salesforce Adds Mapping and Data Features to Journey Builder

Salesforce announced plans for a new drag-and-drop mapping option to Journey Builder today, one of several new features that should make the tool more user friendly for marketers.The new tool gives users...
0 comment

Annual Reports: Marketing’s New Best Friend?

Boring, Drab. Interminable. And the next big thing in marketing.Annual reports have traditionally filled a dull, unassuming niche in a company’s marketing efforts — if it held any place at...
0 comment

Survey Finds Gap in Targeting for Marketing Content

Content marketing is so perplexing to today’s marketers that we’ve published 140 stories on the subject in the last year and a half. Yet a lot of marketers seem frustrated by lackluster...
0 comment

Fragmentation Is Holding Marketing Back

What do omnichannel marketing and winning a Formula One race on flat tires have in common? Simple — both are impossible. Trying to compete at 300 mph on flat tires is not only impossible but...
0 comment