Google Acquires Facebook Marketing Firm Toro

Google is back on the acquisition trail. Late last night it announced it had bought Toro, a startup that enables developers to market their apps on Facebook.Originally known as Red Hot Labs, it was created...
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BlueConic Platform Updates Connect Siloed Data Stores

Boston-based digital marketing platform provider BlueConic released updates today that are designed to help marketers connect "siloed data stores" and applications across their stacks. The five-year-old,...
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You Can’t Run a Company on ‘Tips & Tricks’

An ever-growing number of customers have the potential to engage with your company on digital channels in real time. You have only seconds to attract and engage these buyers. Most companies can’t...
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Ex-Kodak CMO Jeffrey Hayzlett Warns: Adapt, Change or Die

Jeffrey Hayzlett describes himself as a maverick marketer in cowboy boots … among other things. A primetime TV and radio host, his eclectic career includes mentorship, corporate governance, brand...
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How to Make a Marketing Impact with Instagram

From James: Today’s post is the fourth and final in a series of articles on social media marketing – all part of a contest within TopRank Marketing for a chance to attend Social Media Marketing...
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Using Emerging Social Networks to Increase B2B Productivity

From James: Today’s post is the third in a series of four articles on social media marketing – all part of a contest within TopRank Marketing for a chance to attend Social Media Marketing World....
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2015 Trends & Strategies for the Commerce Marketer

As 2015 rolls in, so will a whole new set of expectations for e-commerce shoppers. What trends should marketers really focus on? Will retailers be ready for things like beacon technologies or the rise...
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B2B Marketers: It’s Time to Adapt, Be Brave, Embrace New Ideas

Stephen Liguori wears multiple hats. He’s the CEO and founder of his own consulting firm, an adjunct professor at Columbia Business School and former executive director of Global Innovation...
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Online Marketing News: LinkedIn Launches Lead Accelerator, 5 Apps Make Up Most Mobile, Twitter Gets Syndicated

LinkedIn Launches Lead Accelerator, Expands Marketing Solutions Portfolio - Talk to any B2B marketer and you’ll know – the purchase process can be very long and complex. As a marketer and business...
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Wrap Up: Stories and Influencer Marketing Lead the B2B Content Marketing Bonanza at #C2C15

More than 7,000 Twitter posts by 1,600+ different users generated almost 28 million impressions during this week’s Content2Conversion Conference in Scottsdale, Arizona. For three days, the resort at...
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