Companies Embrace Advanced Analytics But Not Big Data

Advanced analytics is becoming an enterprise essential. But most companies appear content to stick with the benefits of the "small data." the technology generates rather than make the necessary...
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How to Acquire New Customers and Keep Them

Web-based marketing is widespread amongst companies of all sizes, at the same time, online advertising is undergoing significant changes. As a result, many web managers have become frustrated as previously...
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Online Marketing News: Google Responds To Responsive, A Twitter Minute, Facebook Offers

A Twitter Minute - A minute isn’t that long, is it?  What can take place in just 1 minute?  Find out what goes down on Twitter in just 60 seconds. WhoIsHostingThis? Report: U.S. Mobile Search...
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Do Analytics Matter for B2B Marketers?

B2B marketers use analytics and gain value from them in their campaigns and marketing programs, a survey released today claims. But earlier this year, another study claimed otherwise. It found only about...
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The Ecommerce Quarterly (EQ3 2014):Q3 Benchmark Data

You have 60 minutes to capture your website visitor’s attention. Within that timeframe, nearly 75% of your customers will visit your site, make a decision on what to buy, and complete the checkout process....
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Essentials of a Solar Greenhouse

Plant breeding and plant production is a very productive hobby and livelihood. It is good way to earn some living by producing high-valued crops. It is also a good way of contributing to the environment....
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Bill Sweetman Explains What’s in a (Domain) Name

You know what they say about a rose by any other name. But Bill Sweetman doesn’t believe it. He thinks calling a rose anything but a rose is a major marketing mistake. Suffice to say Sweetman both...
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Solar Power- How Does It Save The Environment

You’ve probably heard a lot about solar energy and how efficient it is. Moreover, over the last few years, there have been several moves to see how effectively we can use solar power in an attempt...
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GE’s Linda Boff: Content Created to Help Is What Sells

Linda Boff is a digital explorer, Mad Men enthusiast and modern art lover. She’s also executive director of global brand marketing at Fairfield, Conn.-based General Electric, where she’s responsible...
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5 Secrets of Amazon’s Online Retail Domination & How You Can Use Them to Grow Your Business

One company dominates all the rest in the quest for consumer budgets—Amazon. The secret to this success is laser-focused on one objective: delivering a customer experience that converts. But how do...
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