Wrapping Up Hubspot’s #INBOUND14

HubSpot’s INBOUND 2014 conference wrapped up yesterday in Boston, ending a week of events punctuated by higher-than-anticipated attendance and the company’s announcement that it would be launching...
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Online Marketing News: Unpopular Is Less Popular On Social, C-Suite Doesn’t Get Digital, Facebook For The Media

Social Networking Accounts For (at Least) 28% of All Media Time Spent Online [STUDY] - Internet users now spend a daily average of 6.09 hours on online media, and more than one full quarter of all that...
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Keeping Up with Customers in a Cross Channel World

A decade ago, it would have been safe to assume that you were reading this through an internet browser. Gathering data on your reading habits was fairly straightforward in those days because your browser...
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Use Human Data to Provide True B2B Personalization

An enormous shift is occurring in how B2B customers think about engagement and relationships. Customers expect marketers to achieve relevance by providing personalized communications based on their individual...
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Three Tips For a Bang-Up Blog

Looking to get the most bang for your blog? Follow the three-step playbook created by Anum Hussain, a growth marketer for HubSpot’s inbound sales division, created after staring down the daunting...
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Content Is the Foundation of the Buyer’s Journey

Companies that are serious about the user experience on their website should already be thinking about buyer personas and the buyer’s journey, two of the most important components of website...
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Customer Journeys Trump the Traditional Sales Cycle

While pointless debate continues in organizations as to who “owns” the customer experience (the customer, of course!), the responsibility for nurturing and shepherding the continuous customer...
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HubSpot Co-Founder on Growth, Inbound Marketing

HubSpot’s time is now. At least for being in the news. The Cambridge, Mass.-based marketing automation provider has its annual conference next week. It filed for an IPO last month.It released its 2014...
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5 Ways to Get Personal with Real Time Marketing Tools

Digital marketers have an evolving arsenal of tools and technologies at their disposal to glean business intelligence, create targeted messages and produce stellar digital experiences — whether...
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The Consumer Journey: Content as Compass

Content marketing, when done right, should guide consumers based on their specific needs, buying preferences and online behavior. Much has been said about the quality of today’s content, but not...
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