Online Marketing News: LinkedIn Gets Elevated, Foursquare Gets Pinpointed, The Firehose Gets Cut Off

Content Creation vs. Content Sharing [INFOGRAPHIC] - If there were a magic wand to conquer the online content strategy, most, if not all, would give it a wave–or two. Unfortunately, there is no...
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PostUp: Our Email Is Better Than Yours

Email is the best marketing channel. So why not exploit it? That’s PostUp’s thinking — and today it announces an integration company officials claim will work better than anything else....
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Four Ways CMOs Can Differentiate & Optimize Their Content Marketing Strategy

Content isn’t King, it’s the Kingdom Taking inventory of the content we’ve produced over the past 10+ years, I realized I’ve written 1.4 million words myself on this blog as well...
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Marketo and LinkedIn Pair Up #MKTGnation

Marketo stretched its marketing muscles today with a LinkedIn integration. The partnership pairs Marketo’s Engagement Marketing Platform with the professional networking site’s lead-generation...
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The Inside Scoop on Influencers: 3 Ways to Get Results

If you’re thinking about adding influencers to your marketing mix, but aren’t quite sure if you can pull it off, take a few minutes to read what Christine Vieira has to say. She’s the...
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3 Ways Marketing Automation Boosts Business Efficiency

"The attention economy is not growing, which means we have to grab the attention that someone else has today." — Brent Leary I remember Brent Leary, a partner at CRM Essentials and...
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3 Ways Marketing Automation Boosts Business Efficiency

"The attention economy is not growing, which means we have to grab the attention that someone else has today." — Brent Leary I remember Brent Leary, a partner at CRM Essentials and...
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The CMO’s Job: It’s Complicated

We asked CMOs how their role has changed in the last few years. And while the answers we received came in many different shapes and sizes, the long and short of it came down to — it’s complicated.If...
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Online Marketing News: No Millennial Trust, LinkedIn Gets Lynda, 5 Years Of YouTube Ads

Content With Relevant Images gets 94% More Views [Infographic] - Do you want more eyes on your online content? It could be as simple as adding a photo or a video to your post. Visual storytelling is...
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‘We Rule B2B Marketing Automation, We’re Salesforce’

Salesforce officials are confident about their marketing technology."The thing that distinguishes us most is that we’re Salesforce," said Adam Blitzer, senior vice president and general...
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