Online Marketing News: PageRank Is Dead, Google Gets Anti-Ads, Every Tweet Ever

10 Marketing Predictions for 2015 [INFOGRAPHIC] - There have been many changes in the digital marketing space over 2014, and that has marketers preparing to revise their strategies as we approach 2015....
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Thankful for Louis Prima, Customer Honesty, Personalization and More

Family and health. Are there any more reasons to be thankful this time of year? Um, yes. OK, the first two are the most important. But I gotta say, I’m starting to be more and more thankful for other...
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Focus Your Content Marketing on the Digital Dialogue

To stand out and be relevant in the digital world, you need content. Sounds simple, but the reality is very different. According to the Content Management Institute, marketers in businesses both small...
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6 Things We Learned About Facebook’s First Intern

First, the good stuff.Mark Zuckerberg has no secrets beyond what the public already knows about him.The movie, "The Social Network" was BS. Justin Timberlake made Sean Parker seem like...
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Chicken or Egg: Passive Marketing or Passive Consumers?

When it comes to passive interactions between consumers and advertisers who’s to blame? Today’s consumers consistently show a willingness to engage and participate with brand campaigns, so...
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B2B Organizations Still Not Sold on Social Selling

Most B2B organizations do not embrace social as a legitimate sales channel. And even less are offering training on social selling to sales professionals.Those are some of the findings of PeopleLinx’s...
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Salesforce Social Studio Targets Organizational Silos

Salesforce unveiled its Social Studio marketing platform inside its ExactTarget Marketing Cloud in May, which brought together $3.4 billion worth of acquisitions in a platform for social content marketing,...
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Optimizing the E-Commerce Experience: Empower Your Employees to Delight Customers

This Aberdeen research paper describes how companies that empower line-of-business (LoB) employees to manage digital store content without relying on IT, achieve better return on marketing investments...
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Would You Pay to Not See Google Ads?

Who would have thought it? Google will now let you pay to avoid seeing its ads. Through a new service called Contributor, launched last night, Internet users can opt-out of Google ads for a fee of $1...
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Online Marketing News: Shoppers Don’t Share, Men Pin Too, Facebook Groups Up

96% of Brands Worldwide Use Twitter - The use of Facebook, Twitter, YouTube and Instagram has become almost mandatory for brands, with more than nine in ten companies around the world using these platforms,...
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