Online Marketing News: Psycho Selfies, Twitter Beefs Up, Google Still Searchin’

How To Add Influencer Marketing To Your Content Strategy - Content Marketing and Influencer Strategy must work together for either to be successful. To ind out how you can add influencer marketing to...
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MarTech Realities: Integration, Build vs. Buy Decisions

More people are talking about digital marketing technology. And that means more numbers. We started the year with this "inspiring," "frightening" number — 1,876, or...
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4 Ways Marketers Can Learn From a Journalist’s Approach to Content Planning

“Be the media” isn’t just a buzz phrase. It’s a live process and philosophy that brings in leads and moves products and services. It’s the concept of content as sales staff....
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Digimind, Hootsuite Partner in Social Listening Tool Ecosystem

Who’s talking about me, what are they saying and what should I do about it? This is a software space now — one Digimind jumped into one year ago. This week, Digimind became the latest social...
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Traditional Media for Content Marketing: Pros, Cons, Examples and Best Practices

How many times has traditional media been pronounced dead in the past decade? We’ve lost count, right? While there is no denying that TV, newspapers and radio have lost a ton of ground to digital,...
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Online Marketing News: Facebook Gets To Work, Left-Handed E-Commerce, No Facebook-Exclusive

Marketing Technology Landscape Supergraphic (2015) - The 2015 edition of the marketing technology landscape supergraphic has been released, now with 1,876 vendors represented across 43 categories. Check...
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How to Be Creative AND Brand Compliant in Social Marketing

Ask social media managers about “brand standards” and you might elicit some uncomfortable expressions. Brand standards, created to ensure uniformity with brand messaging and imagery, can sometimes...
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Salesforce Offers a Peek at the State of Marketing

It’s a big world of marketing technology, as we reported earlier this week. It’s an even bigger world of people that marketers are trying to connect with through those technologies. The more...
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Worst. Marketing. Advice. Ever. Top Brands Share All

Someone once said, “The best advice is this: Don’t take advice and don’t give advice.” While that statement isn’t true for the most part, there are a few times in a marketer’s career in which...
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Teradata Acquires Mobile Marketing Automation Platform

Teradata scooped up an Israeli mobile marketing automation provider in an acquisition officials said gives Teradata’s marketing cloud applications direct, two-way contact with the mobile devices....
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