Online Marketing News: #SongsSecretlyAboutPancakes, Yelp Complains, Twitter Gets Analytical

Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers - The search marketing community is one that can be defined by the topics we write about and share with our colleagues....
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How to Incorporate Brand Advocates into Your Marketing Strategy

How to Incorporate Brand Advocates into Your Marketing Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing...
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An Agency Primer for Digital Advertising Optimization

The rapid proliferation and fragmentation of the digital and social landscape has fundamentally changed the role of today’s agencies. Now operating in an increasingly competitive environment, agencies...
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display, & Social Advertising

Only half of businesses today utilize marketing attribution, but these are the businesses we often see driving the highest returns from their ad spend. If you’re considering implementing a marketing...
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Online Marketing News: #NewTweetRecord, B2B Wants To Go Automatic, Tweeting Is Bad For The Bedroom

With 35.6 Million Tweets, Germany’s 7-1 #WorldCup Win Over Brazil Sets A New Twitter Record [STATS] - Tuesday, in a match that will be remembered for a long time and likely take the host nation (and...
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The Growing Demand for Rich Media

This white paper discusses how IBM Customer Experience Suite Rich Media Edition can automate rich media workflows, from collaborating with creative agencies and designers to automating the distribution...
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Is Your B2B Company Getting Ahead or Dead on these 21 B2B Marketing Basics?

Staying competitive in the B2B marketing space seems overwhelming for a lot of marketers right now with all the hype about everything from content marketing to programmatic ad buying. While I am a firm...
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Online Marketing News – Millennials Don’t Like Content, Bing Goes Twitter, Errors Kill Mobile

The 13 Most Popular B2B Content Marketing Tactics – Click the above infographic to get insight into what content marketing strategies are being deployed by B2B marketers, and see the gaps in what...
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A SEO Guru, Social Media Expert & PR Pro Walk Into a Bar… A Smarter Content Marketing Mixology

So, a SEO guru, a social media expert and a public relations pro walk into a content marketing bar. The search marketer says to the bartender, “I’d like 35 shots of of the same tequila,...
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Creating a Culture for Making Business Social – 5 Tips from Dell’s Connie Bensen

In an age of marketing and business that is increasingly social, many businesses and thought leaders stress the importance of creating a culture that embraces social media inside and out. A social media...
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