Online Marketing News: Pinterest and 3rd Party Rules, Mobile Is Only Part Of The Key, Facebook Still Runs Traffic

Study: Pinterest Referral Traffic Drives 67% Increase In E-Commerce Revenue - Marketing and analytics solution provider Piqora claims its customers experienced a 67 percent increase in e-commerce revenue...
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Buy or Build a Marketing Cloud?

Nearly 400 attended the first Marketing Technology Conference at the Seaport Hotel in Boston this week to make sense of the more than 1,000 digital marketing technologies in more than 40 categories available...
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Get Better Content Marketing Insights, FREE

Yes, the headline reads like link bait. And it may or may not work. Will it put you off so much that you’ll scroll past it without reading this article at all? Or will the word “free”...
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Tweets That Capture the Heart of Digital Marketing #MarTech

Bravo to Scott Brinker and the folks putting on the first Marketing Technology Conference in Boston this week.Great speakers. Great diversity. Great content. Great networking.But let’s face...
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Infographic: Create Better Visual Content – 10 Tips from EMC, Cisco, LinkedIn, Microsoft, Tumblr

“And what is the use of a book,” thought Alice, “without pictures or conversation?”  Alice in Wonderland Tell me something. When you look at your email inbox, feed reader or favorite social...
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Turning Data Into Marketer’s Best Friend

From business to baseball, data is having its moment in the sun. Data provides marketers information that can be used to execute targeted campaigns that can drive revenue. The marketer now more than ever...
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A Career in Marketing? Sure Beats Being a Doctor or Engineer

It’s easy to second guess your career choices. How often have you wondered what your life would be like now if you’d have listened to your parents, teachers — or your own intuition —...
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Where is Apple Going With Its New Social Media Hire?

Does Apple need a face(book) lift? Doesn’t seem that way. Just show us that white apple with the chunk taken out, and you’ve finished your branding work for the day. Right? For a brand...
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LeadSift Promises Smarter Ad Targeting through Twitter

Twitter has yet to reach its full potential when it comes to ad targeting. The social networking site has long been playing catchup to Facebook, which launched its email-based targeting service in 2012....
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Friday Fun Day: Insider’s Guide to Facebook Image Sizes

Facebook may generate a lot of hate. But it generates even more interest — especially from marketers who struggle daily to keep up with its ever changing guidelines on how and what to do everything...
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