Knowledge Hub Networks » Online Marketing

Your Designers Are Not Artists, and You Need to Stop Thinking That Way

Keith Frankel — Mon, 20 May 2013 20:00:00 +0000

As head of HubSpot’s creative and design team, I spend nearly every day acting as the translator between my designers and the rest of the company, particularly executives, marketers, and salespeople, (i.e. those folks whose jobs are often held to more formal or quantitative metrics). Obviously, it should come as no surprise that there is always at least

Can Tumblr Make Yahoo Cool? Marissa Mayer’s Bold, Billion-Dollar Bet

Dan Lyons — Mon, 20 May 2013 17:13:51 +0000

My first reaction when I read about Yahoo buying Tumblr for $1.1 billion was utterly cynical: Here’s Marissa Mayer overpaying for something yet again. You may recall that two months ago Mayer paid $30 million for a startup called Summly and the only reason seemed to be that Summly’s founder was a high-school kid and photogenic.

Can Tumblr Make Yahoo Cool? Marissa Mayer’s Bold, Billion-Dollar Bet

Dan Lyons — Mon, 20 May 2013 17:13:51 +0000

Can Tumblr Make Yahoo Cool? Marissa Mayer’s Bold, Billion-Dollar Bet

Dan Lyons — Mon, 20 May 2013 17:13:51 +0000

The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]

Meghan Lockwood — Mon, 20 May 2013 13:00:00 +0000

I love reading great writing, which is what we aim to deliver consistently on this blog. But sometimes you're just looking for a compelling piece of data to plug into a presentation or support a point you're making in your writing. Well, if that's what you need today, then this post is for you.

The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]

Meghan Lockwood — Mon, 20 May 2013 13:00:00 +0000

The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]

Meghan Lockwood — Mon, 20 May 2013 13:00:00 +0000

Integrating Digital Marketing & PR – Breaking Down Silos Through Content

Lee Odden — Mon, 20 May 2013 12:11:38 +0000

For a recent presentation at a corporate communications and PR conference, I polled my network of digital marketing and PR pros working client-side about the most pressing questions they’re dealing with when it comes to integrating Marketing and Public Relations. Since we’ve been working in the digital marketing and PR space at TopRank Marketing for [...]

YouTube Makes Some Videos ‘Shoppable’ and Other Marketing Stories of the Week

Desmond Wong — Sun, 19 May 2013 13:00:00 +0000

It feels like social media is easier to use than ever before. With new features that auto-hashtag content, allow users to buy products right from videos, and provide tailored content recommendations to users on mobile websites, things are definitely changing for the better. While all these new features are exciting for inbound marketers, we also worry that social media may lose the personal touch it had in its younger years.

Why P&G Can’t Blame 6,250 Layoffs on Facebook

Corey Eridon — Sat, 18 May 2013 13:00:00 +0000

Over a year ago, I wrote about P&G's plans to lay off over 1,600 of their workforce because they'd wasted so much money on advertisements, and needed to move to more efficient expenditures like Facebook and Google.

This week, I come to find they haven't learned a damn thing.