Analytics tools give decision-makers the best possible intelligence about customers, finances, operations, suppliers, and the market. This is why, according to IDC research, business analytics is among...

Posted by PhilNottinghamVideo can be an expensive and time-consuming investment. For small businesses especially, the cost of producing video will always have to be weighed against other marketing investments,...

Almost every day, it seems like some company or social network is redesigning itself or adding new features or something. Don’t get us wrong, this isn’t a bad thing, it’s just...

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if...

Marketing can be an amazing thing. If done right, campaigns can make you feel something -- happy, sad, or just a little bit closer to your fellow human beings.  If done wrong,...

Marketing podcast with Tom Asacker A few months ago I started a series of posts I’m calling Recover You. The series is focused on practices and habits that I believe lead to a healthier mind, body and...

Want to see the best response ever to a crisis currently making news around the world? There’s a huge scandal going on in Australia over allegations that 17 members of the defense...

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Mission statements. They sound inherently business babbley, don't they? But even if you think they're a little ... silly ... they're really important guideposts for making decisions,...

Building a customer relationship -- the kind that lasts a long time -- is a not an easy thing. There are lots of occasions where things can go awry, touch points where signals can get crossed and...