The POWER of Sales Success is 100% in Your Control

Every salesperson wants to think of him or herself as powerful but, if asked, would have no idea where their power actually comes from. Most salespeople fail to understand their own power. The reason...
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B2B Marketing Convergence: Disappearing Silos, B2C to B2B Mind-Meld, Inbound Outbound Mastery

My first experience with B2B Marketing in the digital marketing industry started as the worlds of Public Relations and SEO started to collide early in 2001. Our tiny agency won a media relations account...
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Debunking the Lead Numbers Myth

Sales people love leads. They want lots of them, and they want them now. The more leads, the more money -- because sales is a numbers game, right? Well, yes and no. Some believe in an equation...
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How to Add Serious Value to Your Online Community

How to Add Serious Value to Your Online Community written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s...
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Customer Self Service Matters

Most organizations understand that if you treat your customers fairly, they will return.  If you treat them really well they will refer others to your business.  What is equally true is if you...
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B2B Integration & Collaboration: What’s Keeping You From Being a Leader?

Our research has found that leaders are taking strategic actions to help ensure B2B operational success, while followers struggle with managing larger inventories, slower order fulfillment rates and lower...
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Why You Shouldn’t Have a Mobile Marketing Strategy

Posted by willcritchlow Before I start, I should address the irony of writing this post on a site that isn't yet designed for mobile. I don't make those decisions, nor have the insight into the development...
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Weekend Favs September Twenty Seven

Weekend Favs September Twenty Seven written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools...
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Razorfish Exec Shares Tips on Data-Driven Marketing

What today’s marketers can do, want to do and intend to do often doesn’t match what they actually do in data-driven marketing.In yesterday’s CMSWire Webinar "How to Avoid Failing...
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Sounds of Silence Hamper CEOs on Social

Maybe they’re stuck in their ways, busy or just plain shy. Whatever the reason, there’s not much tweeting going on at the top. A new survey shows that Fortune 500 CEOs aren’t using Twitter...
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