The Complete Website Redesign Handbook: 65-Page Guide to Taking a Successful Website Redesign Project from Idea to Launch

A website redesign is usually a massive, complex project, and understanding how to make it smooth and successful usually comes only with hindsight. What if you had a guidebook to help marketers through...
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The Key to Customer Profitability

It is a tale as old as time, in order to gain customer profitability you must first know which customers are worth investing in – and therein lies the problem. However, with so many methods out there...
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Hear, Hear: The Rise of Social Listening

Evian ran a promotion to give away bottled water during August in New York. People had only to tweet using the hashtag #evianBottleService to get free water delivered to them on the streets. To...
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How To Select The Perfect Clients

Posted by Bill.Sebald I truly believe in the power of partnerships. There have been some incredible partnerships that changed the fabric of our culture. Larry Page and Sergey Brin. William Procter...
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Salesforce Social Studio Targets Organizational Silos

Salesforce unveiled its Social Studio marketing platform inside its ExactTarget Marketing Cloud in May, which brought together $3.4 billion worth of acquisitions in a platform for social content marketing,...
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Optimizing the E-Commerce Experience: Empower Your Employees to Delight Customers

This Aberdeen research paper describes how companies that empower line-of-business (LoB) employees to manage digital store content without relying on IT, achieve better return on marketing investments...
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20 Magicable Takeaways From 5 Social Media Marketing Case Studies at @smbmsp

On Friday nearly a dozen members of the TopRank Online Marketing team had the privilege of attending a packed house at 514 Studies downtown Minneapolis for Social Media Breakfast aka #SMBMSP72. The topic?...
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Building a Complete View of Your Customer and Account Information

But in many organizations this data is in different silos, in a variety of unstructured formats, and external to the organization which makes building a complete view of customers and their accounts difficult....
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Getting Started With Paid Promotions

Posted by anthonycoraggio I'm receiving more and more questions from clients about how best to leverage paid content distribution and paid social platforms (here referred to together as 'paid promotions')....
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Getting Started With Paid Promotions

Posted by anthonycoraggio I'm receiving more and more questions from clients about how best to leverage paid content distribution and paid social platforms (here referred to together as 'paid promotions')....
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