Online Marketing News: Facebook Gets To Work, Left-Handed E-Commerce, No Facebook-Exclusive

Marketing Technology Landscape Supergraphic (2015) - The 2015 edition of the marketing technology landscape supergraphic has been released, now with 1,876 vendors represented across 43 categories. Check...
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Hacking Keyword Targeting by Serving Interest-Based Searches – Whiteboard Friday

Posted by randfish Depending on your industry, the more obvious and conversion-focused keywords you might target could be few and far between. With Google continuing to evolve, though, there's...
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What B2B Marketers Can Learn from Super Bowl Advertisers

$4.5 million. That’s the record-breaking, going rate at NBC for a 30-second spot in this year’s Super Bowl, according to AdWeek. And brands are doing everything they can think of to squeeze...
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Social Media for Lead Generation

Using social media to brand your business isn’t groundbreaking anymore. Been there, done that? But although social is still important for branding and generating buzz, it’s increasingly used for...
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Content Marketing for Lead Generation

Content is the foundation of your lead generation efforts. Marketers have come to rely on content to engage prospects and customers in today’s buyer landscape, but to do so, your content must educate,...
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Definitive Guide to Lead Generation

Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex...
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How Marketing Automation Impacts Your Business

In today’s consumer climate, marketing is an essential revenue driver for every organization. That said, most marketers are continually challenged to prove results, analyze findings, and forecast...
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Lean Content Marketing

Content is king. If you’re a modern marketer, you know why—it is the fuel for your lead generation and nurturing programs, driving leads through your funnel to become customers. But getting your content...
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5 Ways to Get The Most Out of Your Social Media Marketing This Year

5 Ways to Get The Most Out of Your Social Media Marketing This Year written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing,...
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How to Be Creative AND Brand Compliant in Social Marketing

Ask social media managers about “brand standards” and you might elicit some uncomfortable expressions. Brand standards, created to ensure uniformity with brand messaging and imagery, can sometimes...
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