Don’t Let Your Personas Get Stuck

If case you haven’t noticed, personas are a pretty big deal these days. Marketers plant relevant, engaging content throughout digital experiences on multiple channels to try and move the business...
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Harness the Power of Intent Data for Predictive Marketing

We are in the middle of a marketing revolution. With technology that makes it possible to get insight from all different types of data, it’s no longer about being just a modern marketer — it’s...
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LinkedIn’s $1.5B Plan to Update Your Workplace Skill Set

LinkedIn and online education website lynda.com are on a mission to raise —  or at least update — the US workforce’s skill set. That, at least, is the raison d’etra...
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Content Creation is Dead – Long Live Storytelling!

Content Creation is Dead – Long Live Storytelling! written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Photo via BlogMutt’s CEO, Scott Yates Since the...
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A Dangerous Threat to Your Small Business: The Cult of Mediocrity.

I think it’s safe to say that no one starts a new venture or a business simply to be average. There’s a drive, a passion and a vision of possibilities. There’s also confidence that...
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Still Sticking With Those Tried-But-True Marketing Tactics?

It wasn’t too long ago that being a marketer consisted of balancing multiple communication channels to reach, understand and attract customers. And by "not too long ago," we’re talking...
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Is Sprinklr Finally ‘Satisfied’ With Its Latest Acquisition?

Sprinklr put its acquisition shovel to work again.The New York City-based provider of social media management tools scooped up San Francisco-based customer care provider Get Satisfaction...
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Who’s Talking? What You Need to Know About Social

If you’re a CMO trying to keep up with your peers, a marketer aspiring to be in the C-Suite or a vendor who markets to CMO’s, then this report is for you. Social Insights: CMO Edition (registration...
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How to Find Your Breakthrough Idea and Build a Following Around It

How to Find Your Breakthrough Idea and Build a Following Around It written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Dorie Clark I think...
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Best Practices for Video Marketing on Social Networks from Cisco, SAP & Bally Switzerland

Driven by consumers’ insatiable appetite for video content, video marketing has become an important part of social media marketing. With platforms like Facebook, Twitter, Pinterest, and Instagram...
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