Where to Learn About B2B Social Media, Influencer Content Marketing, Future of Digital PR & SEO

During the first 3 months of 2014, I’ve had a great opportunity to connect with marketers from London to Las Vegas sharing best practices and learning what’s on the mind of the marketing and...
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Supercharge Your Web and Mobile Application Development with High-Productivity Hybrid Cloud

Noted Forrester analyst John Rymer helps take the mystery out of the various cloud platforms available and discusses the tremendous efficiency gains that can be achieved using these accelerated approaches....
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The Seven Deadly Sins of SPM

When this ecosystem is out of balance, incentive administration and reporting require excessive manual effort, high error rates occur and the sales back office is viewed as an inflexible roadblock. Furthermore,...
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Best Practices For Setting Up a Lead Nurturing Program

Easily 50 percent of the leads that your marketing team unearths are not yet sales-ready—but rather than dumping that half of those prospects in the rubbish bin, nurture them to increase your...
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Five Best Practices for Achieving Social Media ROI

From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough...
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6 Best Practices for Creating a Content Marketing Strategy

Content marketing is the linchpin of demand creation –the link between brand awareness and lead generation. Done well, it builds familiarity, affinity and trust with prospective and current customers...
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20 Tips for the Customer-Centric Marketer

Having a customer-centric marketing strategy is key to business success. By listening to and anticipating your buyers' needs, you can improve your close rates, increase your retention rates, and positively...
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The Marketing Automation for Sales Playbook

It's a common misconception that marketing automation is only for marketers, and that sales will be left with yet another system to learn how to use. This couldn't be further from the truth. Download The...
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The Marketing Automation Executive Value Guide

Upper-level executives can be a hard sell when it comes to new marketing spend and the need for tools like marketing automation. There's no room in the budget, there's nothing wrong with the current system,...
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Don’t Overlook the Mobile Searcher

The mobile browser is not dead, exactly, but if it were an animal it might be on the endangered species list. Mobile users are spending more time using mobile apps and less and less time surfing...
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