But relying on clicks to drive conversions for display advertising is often a dead end. They've found that consumers most likely to click on display ads are often vastly different from an advertiser's...

At only three years of age, real-time bidding has been a catalyst for amazing growth and extraordinary technical accomplishments in the display advertising industry. But outside of retargeting campaigns,...

Hold on to your hats, marketers, because we’ve got some exciting news that’s going to transform the way you use Twitter Ads.  A little background first: back in June, Twitter...

In this just released report, digital marketing and eCommerce experts from eConsultancy aim to help marketers systematically gain a higher ROI through their conversion rate efforts by changing how they...

Learn how to identify — and hire — the right digital agency for your business — this guide will answer these questions and more: - How can I determine if my company needs a digital agency? - What...

The massive growth in popularity of mobile phones, social networking and apps is the most significant paradigm shift in communication since the dawn of the internet. In this white paper you will learn: Examples...

TweetI’m sure you’ve heard the expression, “Count your blessings.” I wonder how you interpret that. I wonder how you count them. I wonder how you take advantage of them. My biggest wonder...

This month’s theme here at Duct Tape Marketing is writing – you might enjoy these two posts if you have read them yet – 7 Things I Did Not Know About Writing Before I Started and How...

“Two roads diverged in the social media wood, and I, I took the one less traveled,” said 21.7% of salespeople. In a recent survey of 511 predominantly B2B sales reps and executives...

Marketing podcast with Mitch Joel I’ve been sensing a change these days. Actually, like most change, it happens in a way that is imperceptible, until you step back and look at something like a six...