Ensighten Buy Adds Analytics to Marketing Stack

Digital marketing tag management provider Ensighten scooped up a marketing analytics company in an deal that gives Ensighten integrated data collection, real time personalization and marketing analytics. Ensighten,...
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9 Ways to Connect With Your Community

9 Ways to Connect With Your Community written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post...
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Open Site Explorer’s New Link Building Opportunities Section (and a Slight Redesign)

Posted by randfish Why hello there! You're looking marvelous today, you really are. And, in other good news, Open Site Explorer has a bit of a new look—and an entirely new section called "Link...
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Marketing Attribution in the New World

We all know that consumers generally do not convert after seeing just one advertisement. How do we decide which campaign is responsible for the conversion? Marketers need an attribution model that offers...
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A Buyer’s Guide to Affiliate Management Software

Performance marketing is a cost-effective channel and provides online advertisers the ability to partner with companies on a cost-per-action basis. Performance marketing relies on accurate tracking, hence...
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Sitecore 8: Simplifying the Extraordinary for Integration and Automation Marketers

Packed full of the latest industry analysis and research, this new paper provides the most complete look into the current state of customer engagement today.You'll also see for yourself how Sitecore 8...
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4 Ways to Build Trust and Humanize Your Brand

Posted by MackenzieFogelson Hey there Mozzers. This is a collaborative post between myself and a good friend of mine, Matthew Sweezey. Sweezey is the head of B2B Marketing Thought Leadership at Salesforce.com...
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Salesforce Gives Devs a Burst of Lightning

Salesforce.com on Tuesday unveiled Salesforce1 Lightning, a new Platform as a Service for developers to build mobile apps. Salesforce1 Lightning lets developers build apps for devices with screens...
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When do B2B Tech Companies Need Content Marketing? Inspiration for 2015 Marketing Planning

Speaking at both a B2B Marketing and a Public Relations conference in the space of a week has yielded some insightful discussions. Many of those conversations have focused on the transition from where...
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How Face-to-Face Events Build Online Community Engagement

What I’m about to tell you may sound counterintuitive: you can use face-to-face events to build engagement in your online community. If you think about it, you realize the outsized role that online...
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