CEO Perspective: 5 Ways Marketing Automation Can Optimize & Grow Your Business

Like many of your executive peers, you may be hearing a rising chorus from your marketing team requesting additional budget so they can upgrade from an email solution to a marketing automation platform....
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Mobile Center of Excellence: Taming the Wild, Wild West of Enterprise Mobility

The world of mobile is still so new, and changes so rapidly, that many companies are hard-pressed and ill-prepared to keep up. For success, it's imperative to have a cohesive innovation strategy, and for...
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Best Practices for Setting Up a Lead Scoring System

Today’s marketing departments can ill afford to waste time chasing after the wrong prospects. Budgets are tight, marketing staffers are overworked, and marketing managers have their hands full running...
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Video Killed The Web-Conferencing Star

Blue Jeans reveals national survey data demonstrating the power of video-centric meetings. According to the survey, the majority of professionals prefer all of their online or remote meetings to include...
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Best Practices for a Lead Management Strategy

New customer acquisition is the lifeblood of many businesses, but it can be costly. Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to...
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Best Practices For Setting Up a Lead Nurturing Program

Easily 50 percent of the leads that your marketing team unearths are not yet sales-ready—but rather than dumping that half of those prospects in the rubbish bin, nurture them to increase your haul...
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What Sales Should REALLY Expect from Marketing Automation

A Gleansight Deep Dive assessing the benefits and tradeoffs for the small-and-medium-size business. Should you consider transitioning from using a stand-alone email marketing solution to a full-blown marketing...
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Got CRM, Why You Need Marketing Automation, Too

CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement. Learn how the systems complement each other, and why you need...
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The Business Case for Marketing Automation

It’s well-established and well-documented: Marketing automation helps businesses grow. With capabilities that span the range of inbound and outbound techniques, CRM integration, and robust measurement,...
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Introduction to Integrated Marketing: Lead Scoring

Lead scoring is a key missing link in many B2B marketing strategies. A growing number of B2B marketers understand this vital role lead scoring plays in the marketing process. Yet they still face challenges...
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