Conversations, not Campaigns

Just getting your messages to recipients is not enough; you have to give subscribers reasons to engage with those messages. This means abandoning the idea of batch and blast and entering into a relationship-oriented...
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Manufacturing Demand: The Principles of Successful Lead Management

Manufacturing Demand: The Principles of Successful Lead Managementteaches you how modern marketers and forward-looking organizations are leveraging cutting-edge systems like marketing automation, CRM,...
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Webinar: Establishing Your DemandFunnel

Traditionally, the mind of the marketer is on demand generation: filling the funnel for the sales force. Today, while that’s still a key first step toward customer acquisition, Marketing’s...
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Social Marketing, Redefined

As mobile device proliferation has given way to increased cross-device interactions, and the always-on nature of digital has enabled nearly uninterrupted real-time content consumption, marketers face more...
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Solved Mysteries: Tracking Your Content Marketing ROI

Is your content's ROI a mystery? You won't need a detective to solve the case! In this eBook, we'll walk you through our tried-and-true process for finding the ROI of your content marketing, and give you...
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Google Hummingbird – The Marketer’s Guide

It came as a complete surprise to the web marketing industry and, other than saying that it will affect 90% of queries, Google has offered very little about how it will impact search traffic. Details are...
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Ways to Proactively Welcome Women Into Online Marketing

Posted by EricaMcGillivray A lot of my life's work has been focused on increasing the visibility of women and other minorities in male-dominated professional fields. I'm not here to give you an intersectional...
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Microsoft Dynamics CRM 2015 Tears Down Sales, Marketing Walls

Microsoft on Tuesday unveiled Microsoft Dynamics CRM 2015, along with updates to Microsoft Dynamics CRM Online and Microsoft Dynamics Marketing. All will be generally available in the fourth quarter...
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Content Is the Foundation of the Buyer’s Journey

Companies that are serious about the user experience on their website should already be thinking about buyer personas and the buyer’s journey, two of the most important components of website...
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Credit Card Customer Segmentation

300 billion credit card transactions are expected to take place each year by 2018, creating 300 billion opportunities to understand customers better. Unfortunately, many banks remain ignorant of this wealth...
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