Return on Authenticity: Making Effective Storytelling and Content Performance Align

According to research by Nielsen, 70 percent of global consumers trust online consumer reviews and rate reviews as the second most trusted form of advertising. When it comes to trust, BazaarVoice reports...
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The Wearables Revolution

The wearables market heated up last week with Apple's introduction of its Watch and payment processing service, and the implications for CRM are interesting. First off, the announcement shows how...
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2015 Enterprise Buyer’s Guide to SEO

Everything enterprise marketing executives need to know about SEO in 2015.Enterprise marketing executives have faced no shortage of challenges in 2014. The world of digital marketing seems to turn...
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The Content Promotion Manifesto

How can you get your content seen by millions?In this manifesto Chad Pollitt takes a hard and realistic look at today’s content marketing environment and explains why content production without planned...
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The Essentials of Sales Kit – Includes a Free Power Principles eBook

The Essentials of Sales Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your Sales related decisions.The following kit contents will...
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Conversations, not Campaigns

Just getting your messages to recipients is not enough; you have to give subscribers reasons to engage with those messages. This means abandoning the idea of batch and blast and entering into a relationship-oriented...
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Manufacturing Demand: The Principles of Successful Lead Management

Manufacturing Demand: The Principles of Successful Lead Managementteaches you how modern marketers and forward-looking organizations are leveraging cutting-edge systems like marketing automation, CRM,...
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Webinar: Establishing Your DemandFunnel

Traditionally, the mind of the marketer is on demand generation: filling the funnel for the sales force. Today, while that’s still a key first step toward customer acquisition, Marketing’s...
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Social Marketing, Redefined

As mobile device proliferation has given way to increased cross-device interactions, and the always-on nature of digital has enabled nearly uninterrupted real-time content consumption, marketers face more...
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Solved Mysteries: Tracking Your Content Marketing ROI

Is your content's ROI a mystery? You won't need a detective to solve the case! In this eBook, we'll walk you through our tried-and-true process for finding the ROI of your content marketing, and give you...
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