How to Fall on Your Social Media Sword

When DiGiorno tweeted, "You had pizza. #WhyIStayed," Twitter lit up with criticism of the brand. The hashtag "WhyIStayed" is associated with domestic violence. In response to the firestorm, DiGiorno...
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Making B2B Display Ads Take Flight

B2B marketers have struggled with the role that display ads play in the online mix more than their B2C counterparts. They have had to make sure the time and money they spend on display advertising offers...
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Customer Experience: Leveraging Mobile Technology

This white paper explores the importance of integrating mobility into customer care strategies and contact centre infrastructure to create operational efficiencies and increase customer satisfaction.Request...
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Maintaining Business Continuity in the Cloud

This white paper will address some of the key issues associated with business continuity, such as the financial impacts of an outage to contact center operations and how the cloud can help address these...
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How to Achieve Service Level Consistency

This white paper describes how a common hosted contact centre platform can help companies avoid the pitfalls of multi-sourcing, while fully realising the potential for delivering better service more economically...
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Self-Service and Personalisation: Rethinking the Customer Experience

This white paper reveals how you can rethink your customer journey in order to encourage returning trade, expanding revenue generation and increasing customer loyalty.Request Free! By: [author-name] This...
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Boosting Customer Loyalty and Bottom Line Results

This white paper reveals the key ways in which you can successfully build a stronger brand loyalty by tracking, overseeing and organising interactions across all customer touchpoints, both traditional...
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Account-Based Marketing: The Key to B2B Success

As a B2B marketer, you won't get the best results using the same old built-for-B2C digital marketing strategies. You need to segment prospects the way that sales sells: by account. Account-based marketing...
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Improving Customer Loyalty with Cloud Technology

This white paper shows how cloud technology can really make a difference to these firms, allowing them to seize the initiative and move forward, piloting new channels, testing new processes and responding...
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Calculating the ROI of Enterprise Collaboration

Today we have more virtual touch points than ever including email, instant messages, websites, blogs, social networks, mobile and more. Yet despite all these tools, organizational chaos reigns. Knowledge...
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