10 Ways to Instantly Improve Your Content

Everyone is doing content marketing, but not everyone is doing it well.  Make sure that you are getting the most out of your investment in your content with this easy guide. Find out how to:...
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Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force–Free Sample Chapter

This weapon is far more trusted and influential than banners or billboards, search-engine marketing or sales promotions, rebates or retargeting. In fact, it’s 10 times more effective than any...
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60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals–Free Sample Chapter

60-Minute Brand Strategist offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combi-nation of perspectives...
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Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers–Free Sample Chapter

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands....
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The Essentials of the Online Marketing in 2014 – Free Kit

The Essentials of Online Marketing in 2014, brings together the latest in information, coverage of important developments, and expert commentary to help with your Online Marketing related decisions.The...
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The Essentials of Marketing Kit – Includes the Free Social Marketer’s Guide to Pinterest

The Essentials of Marketing Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your marketing related decisions.The following kit contents...
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Meatball Sundae Marketing Research Kit – Includes a Free $8.50 Book Summary

The Meatball Sundae Marketing Research Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your marketing solutions. This kit includes...
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Michaels Crafts Artless Response to Customer Data Breach

Another retailer security breach, another national conversation about how these now regular occurrences need to stop. In the Michaels case, though, some of the talk touched on what by now should...
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Forrester Report on Mobile Engagement

In this October 2013 report, Forrester Research, Inc. says push notifications are the ideal tool, combining the unique benefits of mobile marketing: intimacy, immediacy and context. Push messaging enables...
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Bad Push Guide

Don't believe us? Urban Airship turned to Twitter to find out what real people say about push messaging, from cringe-worthy mistakes to hero brands that execute push messaging perfectly, they've seen it...
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