Demystifying Predictive Lead Scoring

As B2B marketers, we know that lead scoring is a valuable method to identify the leads that are most valuable to our organization.Yet, most of us do not know whether, or to what extent, lead scores correspond...
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A B2B Marketer’s Guide To Growing and Nurturing An Untapped Customer Base

If your existing market is starting to quickly become saturated, you need to find a new market to sell into.While expanding to a new market may sound like a no-brainer to a company looking for new ways...
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The B2B Marketer’s Guide To Cross-Marketing Product Lines

Your marketing database may be the most valuable asset. However, if your database is an un-segmented list of contacts, you are taking advantage of only a fraction of its potential.This is especially true...
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Predictive Lead Scoring – How To Turn Data Into Revenue

With so many digital marketing tools, technologies, and channels at our disposal and the ability to track prospect and customer behavior, we are awash with data to be analyzed in order to predict and drive...
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How B2B Marketers Can Identify And Engage The Most Likely Buyers

Many B2B marketers are already familiar with the value of lead scoring, but implementing a customized lead scoring system that actually works is an arduous task. One of the main reasons for this is that...
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Protecting Your Brand & Reputation: A Guide To Email Security For IT

This document provides an overview of a few of the things you can do to help protect yourself from these attacks. There are two major areas of protection this paper will discuss: Secure...
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A Guide to Transactional Email

You know that transactional email is different than bulk (or do you?), but what exactly distinguishes one from the other and why does it matter? Whether you’re a marketer or IT professional, knowing...
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Predictive Marketing: The Science Behind Marketing

Implementing predictive data for decision making surrounds us today. The challenge is providing advanced analytics without the need for a team of programmers. Join Tal Segalov from Mintigo as he shows...
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Sales Reach: A Marketing Tool for Reps

I was impressed by the announcement by Salesforce.com last week of a new product combination it calls "Sales Reach." It's supposed to be a mashup of sorts between Sales Cloud, Pardot and Communities...
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Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn

Thought LinkedIn was just for job seekers? Think again. LinkedIn is the most important destination for your sales and social media marketing efforts if your company is selling products and services to...
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