Salesforce’s Wave Is Only Half the Analytics Answer

Salesforce.com's major Dreamforce news was, as the company itself admitted, the worst-kept secret at the show. Marc Benioff, no less, spilled the beans about it during the summer; the crowd for...
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CRM Redesigned With The Individual In Mind

Sugar UX™ fuses the seamless simplicity, mobility, and social aspects of a consumer app with the business process optimization of conventional CRM.Request Free! By: [author-name] This article was...
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How Target Scaled Employee Advocacy to Thousands

Target discovered the enormous impact employee advocates had on their brand awareness after launching an employee advocacy program to 20,000 employees. Not only did they drive more employee engagement,...
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Jottings on Dreamforce 2014

Dreamforce has always been about many things happening at once -- a three-ring circus, in a good way. There are announcements about applications, platforms, philanthropy, entertainment and, importantly,...
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Cross-Channel Marketing Report 2014 – An Excerpt

The third annual Cross-Channel Marketing Report, carried out in association with Oracle Marketing Cloud, explores how companies are orchestrating their marketing activities across a range of channels....
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How to Build a Fearless Brand

Fearlessly define your competitive advantage.  If you're like most consultants and service firms, you focus on delivering exceptional results.  But do you excel at communicating your value and...
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Executing Successful Global Email Campaigns

Estimates predict that email marketing will grow at a compound annual growth rate of 20% and account for $6.5 billion by 2018.Increasingly, global brands want to manage a consistent customer experience...
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Native Advertising: What it means for brands and publishers – An Excerpt

Native advertising is perhaps the marketing phrase of 2014. With the success of ‘new’ media companies like BuzzFeed and VICE, and their focus on digitally native campaigns, it’s also...
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SalesMesh Bridges Rep-Corporate Information Gap

AppMesh recently came out of the gate with the second iteration of its flagship product, SalesMesh. Version 2.0 is a major leap in functionality for the app that builds on the cofounders' vision...
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10 NEW WAYS TO THINK ABOUT AFFILIATE MARKETING BEST PRACTICES

Affiliate marketing is big business and it is poised to grow to $4.5 billion by 2016! While affiliate marketing is growing and evolving, the best practices for this channel seem to be outdated and causing...
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