Moving the Sales Needle

Apttus and Adobe-Echosign earlier this year conducted a survey of more than 100 Fortune 1000 sales leaders, focusing on perennial blind spots for sales managers. Among their just-released findings:...
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Banks Bemoan Feds’ Plan to Publish Complaining Consumers’ Stories

The banking industry is up in arms over the United States Consumer Financial Protection Bureau's plan to publish consumer complaint narratives about financial institutions on the Web. Consumers...
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What Sales Should REALLY Expect from Marketing Automation

A Gleansight Deep Dive assessing the benefits and tradeoffs for the small-and-medium-size business. Should you consider transitioning from using a stand-alone email marketing solution to a full-blown marketing...
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Got CRM, Why You Need Marketing Automation, Too

CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement. Learn how the systems complement each other, and why you need...
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The Business Case for Marketing Automation

It’s well-established and well-documented: Marketing automation helps businesses grow. With capabilities that span the range of inbound and outbound techniques, CRM integration, and robust measurement,...
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Introduction to Integrated Marketing: Lead Scoring

Lead scoring is a key missing link in many B2B marketing strategies. A growing number of B2B marketers understand this vital role lead scoring plays in the marketing process. Yet they still face challenges...
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Planning and Executing Webinars That Generate Leads

People who sign up and show up are motivated to solve a problem or fill a need, and they already trust you to some degree. You want to make sure that the webinar you produce meets their expectations –...
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CEO Perspective: 5 Ways Marketing Automation Can Optimize & Grow Your Business

Like many of your executive peers, you may be hearing a rising chorus from your marketing team requesting additional budget so they can upgrade from an email solution to a marketing automation platform....
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Best Practices for Setting Up a Lead Scoring System

Today’s marketing departments can ill afford to waste time chasing after the wrong prospects. Budgets are tight, marketing staffers are overworked, and marketing managers have their hands full running...
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Best Practices for a Lead Management Strategy

New customer acquisition is the lifeblood of many businesses, but it can be costly. Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to...
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