20 Tips for the Customer-Centric Marketer

Having a customer-centric marketing strategy is key to business success. By listening to and anticipating your buyers' needs, you can improve your close rates, increase your retention rates, and positively...
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The Marketing Automation for Sales Playbook

It's a common misconception that marketing automation is only for marketers, and that sales will be left with yet another system to learn how to use. This couldn't be further from the truth. Download The...
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The Marketing Automation Executive Value Guide

Upper-level executives can be a hard sell when it comes to new marketing spend and the need for tools like marketing automation. There's no room in the budget, there's nothing wrong with the current system,...
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Don’t Overlook the Mobile Searcher

The mobile browser is not dead, exactly, but if it were an animal it might be on the endangered species list. Mobile users are spending more time using mobile apps and less and less time surfing...
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4 Ways to Make One-on-One Sales Meetings More Production

The weekly 1:1 meeting is a core best practice of good sales management. It's the best way for managers and their employees to check in with each other, see what's working, plan next steps on key opportunities,...
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5 Things Your Sales Metrics Won’t Tell You

Sales managers need metrics to have some idea of what's happening, but traditional metrics are always invitations to a research project, rather than real information about what's happening. If calls-per-hour...
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The Essentials of Marketing Kit – Includes the Free Social Marketer’s Guide to Pinterest

The Essentials of Marketing Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your marketing related decisions.The following kit contents...
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Meatball Sundae Marketing Research Kit – Includes a Free $8.50 Book Summary

The Meatball Sundae Marketing Research Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your marketing solutions. This kit includes...
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9 Ways to Instantly Improve Your Content Marketing

Everyone is doing content marketing, but not everyone is doing it well.  Make sure that you are getting the most out of your investment in your content with this easy guide. Find out...
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SugarCRM Refines Customer Analytics for Sales

When SugarCRM debuts version 7.2 in the coming weeks, users already will have had a taste of one of its main themes: tighter integration around productivity tools aimed at better understanding...
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