Google Hummingbird – The Marketer’s Guide

It came as a complete surprise to the web marketing industry and, other than saying that it will affect 90% of queries, Google has offered very little about how it will impact search traffic. Details are...
0 comment

Microsoft Dynamics CRM 2015 Tears Down Sales, Marketing Walls

Microsoft on Tuesday unveiled Microsoft Dynamics CRM 2015, along with updates to Microsoft Dynamics CRM Online and Microsoft Dynamics Marketing. All will be generally available in the fourth quarter...
0 comment

Credit Card Customer Segmentation

300 billion credit card transactions are expected to take place each year by 2018, creating 300 billion opportunities to understand customers better. Unfortunately, many banks remain ignorant of this wealth...
0 comment

Analytics: The Tie That Binds Sales and Marketing

If you want to make an old-school salesperson flinch, just bring up the idea of data-driven selling in conversation. To sales pros, especially those who started in the game more than 10 years ago,...
0 comment

10 Questions to Ask When Developing a Plan for E-commerce Shipping

An online shipping plan can help you address key considerations, assess packaging needs and select a carrier that can accommodate your needs as well as your customers' needs by providing:Packaging optionsCarrier...
0 comment

Creating Truly Personal Omni-Channel Customer Experiences

Digital marketers now need an entirely fresh perspective to succeed in a world where customers and prospects experience their brand in multiple ways – online ads, websites, blogs, email, social and more....
0 comment

Why True Personalization Is Critical To Your Business

In today's relentlessly competitive marketplaces, knowing what your customers want and promoting your products in the right way, with the right context and at the right time has never been more important...
0 comment

The Evolution of Google’s Search Engine Results Pages, and Their Effects on User Behaviour

Google SERPs have greatly evolved over the last decade, and as a result, so have the ways in which searchers have been conditioned to behave.Organic listings have been a longstanding KPI for online marketers....
0 comment

Five Selling Mistakes that Cost You Marketing Dollars

Five Selling Mistakes that Cost You Marketing Dollars written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and...
0 comment

Why Your Content Syndication Program is Inadequate (And How to Fix It)

Content syndication is an incredibly important, arguably vital, component of every effective content marketing strategy. However, the success of your program is NOT guaranteed. Read this paper to identify...
0 comment