How to Sell Your Company on Employee Advocacy

The average employee on social media is able to connect and influence more people than ever before. Research shows that employees have 10x more followers than their company — 90% of whom are new to the...
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Apple Pay May Leave CurrentC in the Dust

Apple's debut of Apple Pay has been more than a little bumpy, and the company may be in for some additional negative press about its competitive position before the dust settles. However, there...
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From Silence to Brilliance: How to Kick Off a Compelling Presentation

Grab attention from the get-go.Lights! Camera! Crickets? Don't let the deafening silence of a disengaged audience derail your presentation. Join this webinar with Stanford Graduate School of Business educator...
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Analyzing Big Data

Xactly continues its pioneering ways by analyzing anonymous data collected by its customers in compensation management. If you aren't familiar with the company or its groundbreaking market analysis,...
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The Ultimate Marketing Machine

The way marketers engage customers is changing rapidly, yet most companies haven't evolved the organizational structure of the marketing function in the past 40 years. Marketers know their organizations...
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Best Practices For Setting Up a Lead Nurturing Program

Easily 50 percent of the leads that your marketing team unearths are not yet sales-ready—but rather than dumping that half of those prospects in the rubbish bin, nurture them to increase your haul...
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Lead Management with Call Tracking

The National Efficiency Systems (NES) lead management system tracks and captures every lead for property management companies in Canada. They provide metrics for Conversation Analytics and call tracking...
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Lessons from the Leading Edge of Customer Experience Management

But many new ideas are emerging for how to create both unique and superior customer experiences that make a difference. This Harvard Business Review research paper examines how forward-looking organizations...
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Got CRM, Why You Need Marketing Automation, Too

CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement. Learn how the systems complement each other, and why you need...
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Local SEO Firm, Navolutions, Decreases Client Attrition and Produces Better Leads With LogMyCalls

Navolutions is a local SEO firm and full service marketing agency that works with small businesses nationwide to increase local visibility, generate leads, and escalate growth. They rely on call tracking,...
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