How IT and HR Departments From Facebook Use Custom Apps

Hear how Facebook uses the Salesforce1 Platform to build critical HR apps for their employees. You'll also get the inside track from our own Salesforce HR team as they share how IT has helped them grow...
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How to Protect Your Brand in Social Media

The very characteristics that make social media incredibly appealing to consumers are the same ones that make it ripe for scammers seeking to exploit the value and power of established brands. It's not...
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8 Ways to Create More Effective Lead Generation Programs Using Content Syndication

Download this Best Practices to learn:How to pick a B2B Syndication PartnerHow to determine the best filters and targetsHow to deal with your leads once you get themHow to create content designed to generate...
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Evolving From Campaigns to Customer Experiences: The Next Generation of Digital Marketing

The way buyers make purchase decisions and interact with brands has fundamentally changed. Whether they are engaging peers, colleagues, industry thought leaders, or potential vendors, they are likely doing...
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Accelerating Customer Journeys: Using Contextual Experiences to Convert Unknown Consumers to Advocates

Push campaigns have eroded consumer trust, making traditional campaign tactics that were successful not so long ago – extinct. Today it's about creating experiences across each customer's unique journey...
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5 Steps to Reinventing Your Campaigns Using Data

While you are likely continuing to deploy campaigns, it's time to swiftly shift from the linear fashion of yesteryear to interactive, continuous campaigns that interact with customers on a 1-to-1 level....
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At the Speed of Life: Fortune 500 CMOs Share their Priorities and Challenges

Every day, consumers share millions of pieces of social content a second. To stay relevant, marketers have to become more agile, executing at the speed of life – and this isn't an easy undertaking. With...
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Why Modern B2B Marketers Need Predictive Marketing

Not so long ago, predictive modeling was a luxury item: a sophisticated tool used by big companies to squeeze another five or ten percent improvement from selected marketing programs. Today, it is rapidly...
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Salesforce Stock Climbs on Great Expectations

Salesforce.com on Thursday reported a second-quarter loss of about 10 cents per share -- but hey, who's counting? Not investors, apparently, who drove up the price of the CRM giant's stock 7.6...
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6 Winning Plays for Sales

It's a common misconception that marketing automation is only for marketers, and that sales will be left with yet another system to learn how to use. This couldn't be further from the truth — in fact,...
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