Michaels Crafts Artless Response to Customer Data Breach

Another retailer security breach, another national conversation about how these now regular occurrences need to stop. In the Michaels case, though, some of the talk touched on what by now should...
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Forrester Report on Mobile Engagement

In this October 2013 report, Forrester Research, Inc. says push notifications are the ideal tool, combining the unique benefits of mobile marketing: intimacy, immediacy and context. Push messaging enables...
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Bad Push Guide

Don't believe us? Urban Airship turned to Twitter to find out what real people say about push messaging, from cringe-worthy mistakes to hero brands that execute push messaging perfectly, they've seen it...
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Customer Relationship Management Simplified – Why User Adoption is a Key Metric

Post Authored By: Monica Raofpur, Allison Kutz, and David Goltz "Out of all the CRM project problems reported, we found the most significant threat to be slow user adoption." –...
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Are We There Yet? The Long Road to the CRM Revolution

They say you must walk before you can run. It follows that you should crawl before you walk. In CRM, however, there are a lot of businesses that talk at great length about wanting to run even though...
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BC Forbes Formula for Sales Success

We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/jeffreygitomerssalesblogsalestraining Update your reader now with this changed subscription address to get your...
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Marketo’s Show

Marketo put on an interesting show last week at Moscone West in San Francisco. Still basking in last year's IPO, the company attracted a large and diverse audience of marketers who wanted to learn...
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10+ Reasons Why Employee Advocates are Super Heros that Will Transform Your Business

Your socially engaged employees are hiding super powers that can transform your business. From being twice as trusted as c-level executives, to reaching an audience 10 times larger than what your brand...
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Best Practices For Setting Up a Lead Nurturing Program

Easily 50 percent of the leads that your marketing team unearths are not yet sales-ready—but rather than dumping that half of those prospects in the rubbish bin, nurture them to increase your...
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Five Best Practices for Achieving Social Media ROI

From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough...
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