Salesforce Stock Climbs on Great Expectations

Salesforce.com on Thursday reported a second-quarter loss of about 10 cents per share -- but hey, who's counting? Not investors, apparently, who drove up the price of the CRM giant's stock 7.6...
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6 Winning Plays for Sales

It's a common misconception that marketing automation is only for marketers, and that sales will be left with yet another system to learn how to use. This couldn't be further from the truth — in fact,...
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Don’t Just Produce Content – Deliver Results

When it comes to content, rich media is having a greater effect on search engine rankings than ever before. Rich media has also flattened the traditional text-based click distribution curve on SERPs, delivering...
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It’s Time Companies Put Mobile First

A growing number of consumers are becoming mobile-first or even mobile-only, so why not businesses? Granted, it is hard to image the company whose computing power and data could be accessed and...
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The Definitive Guide to Social Marketing

You have to do more than social media. You have to do social marketing.Our brand new Definitive Guide to Social Marketing shows you how to add social to every marketing activity to amplify impact and drive...
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The Definitive Guide to Engaging Email Marketing

With all of the guides out there on email, why read this one? You'll learn:How to keep email relevant in a multi-channel world5 key ways to make your emails engagingHow to create conversations and not...
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10 Steps to Planning a Successful Webinar

A successful webinar can help strengthen a company’s brand awareness, increase market exposure and generate qualified sales leads. However, running a high-profile web event can be intimidating and...
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The Definitive Guide to Marketing Metrics and Marketing Analytics

With compelling graphics and real examples of Marketo's own metrics and tactics, this guide offers best practices for harnessing data to not only prove, but improve ROI.Download this 70-page, all-encompassing...
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Moving the Sales Needle

Apttus and Adobe Echosign earlier this year conducted a survey of more than 100 Fortune 1000 sales leaders, focusing on perennial blind spots for sales managers. Among their just-released findings:...
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Banks Bemoan Feds’ Plan to Publish Complaining Consumers’ Stories

The banking industry is up in arms over the United States Consumer Financial Protection Bureau's plan to publish consumer complaint narratives about financial institutions on the Web. Consumers...
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