Best Practices For Setting Up a Lead Nurturing Program

Easily 50 percent of the leads that your marketing team unearths are not yet sales-ready—but rather than dumping that half of those prospects in the rubbish bin, nurture them to increase your...
0 comment

Five Best Practices for Achieving Social Media ROI

From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough...
0 comment

6 Best Practices for Creating a Content Marketing Strategy

Content marketing is the linchpin of demand creation –the link between brand awareness and lead generation. Done well, it builds familiarity, affinity and trust with prospective and current customers...
0 comment

20 Tips for the Customer-Centric Marketer

Having a customer-centric marketing strategy is key to business success. By listening to and anticipating your buyers' needs, you can improve your close rates, increase your retention rates, and positively...
0 comment

Don’t Overlook the Mobile Searcher

The mobile browser is not dead, exactly, but if it were an animal it might be on the endangered species list. Mobile users are spending more time using mobile apps and less and less time surfing...
0 comment

4 Ways to Make One-on-One Sales Meetings More Production

The weekly 1:1 meeting is a core best practice of good sales management. It's the best way for managers and their employees to check in with each other, see what's working, plan next steps on key opportunities,...
0 comment

5 Things Your Sales Metrics Won’t Tell You

Sales managers need metrics to have some idea of what's happening, but traditional metrics are always invitations to a research project, rather than real information about what's happening. If calls-per-hour...
0 comment

9 Ways to Instantly Improve Your Content Marketing

Everyone is doing content marketing, but not everyone is doing it well.  Make sure that you are getting the most out of your investment in your content with this easy guide. Find out...
0 comment

SugarCRM Refines Customer Analytics for Sales

When SugarCRM debuts version 7.2 in the coming weeks, users already will have had a taste of one of its main themes: tighter integration around productivity tools aimed at better understanding...
0 comment

5 Tips in 5 Minutes: A Quick Guide for More Profitable Sales Meetings is for You

In a fast-paced, highly mobile and highly dispersed organization, collaboration needs to be spontaneous, continuous and widespread. join.me combines instant screen sharing with powerful features to help...
0 comment