Native Advertising: What it means for brands and publishers – An Excerpt

Native advertising is perhaps the marketing phrase of 2014. With the success of ‘new’ media companies like BuzzFeed and VICE, and their focus on digitally native campaigns, it’s also...
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Cross-Channel Marketing Report 2014 – An Excerpt

The third annual Cross-Channel Marketing Report, carried out in association with Oracle Marketing Cloud, explores how companies are orchestrating their marketing activities across a range of channels....
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How to Build a Fearless Brand

Fearlessly define your competitive advantage.  If you're like most consultants and service firms, you focus on delivering exceptional results.  But do you excel at communicating your value and...
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SalesMesh Bridges Rep-Corporate Information Gap

AppMesh recently came out of the gate with the second iteration of its flagship product, SalesMesh. Version 2.0 is a major leap in functionality for the app that builds on the cofounders' vision...
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10 NEW WAYS TO THINK ABOUT AFFILIATE MARKETING BEST PRACTICES

Affiliate marketing is big business and it is poised to grow to $4.5 billion by 2016! While affiliate marketing is growing and evolving, the best practices for this channel seem to be outdated and causing...
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A Buyer’s Guide to Affiliate Management Software

Performance marketing is a cost-effective channel and provides online advertisers the ability to partner with companies on a cost-per-action basis. Performance marketing relies on accurate tracking, hence...
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Sitecore 8: Simplifying the Extraordinary for Integration and Automation Marketers

Packed full of the latest industry analysis and research, this new paper provides the most complete look into the current state of customer engagement today.You'll also see for yourself how Sitecore 8...
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Marketing Attribution in the New World

We all know that consumers generally do not convert after seeing just one advertisement. How do we decide which campaign is responsible for the conversion? Marketers need an attribution model that offers...
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Salesforce Gives Devs a Burst of Lightning

Salesforce.com on Tuesday unveiled Salesforce1 Lightning, a new Platform as a Service for developers to build mobile apps. Salesforce1 Lightning lets developers build apps for devices with screens...
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Introduction to Business Blogging

Did you know that companies that blog get more than 50% more leads than companies that don't blog? Get the facts with this highly actionable and concise introduction. Download today.Request Free! By: [author-name] This...
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