Advanced Tips for Advertising on Facebook

While Facebook has proven itself as one of the most effective advertising platforms worldwide, the advanced tools and technology offered can often seem like a lot to take on. For marketing professionals...
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The Complete Guide to Facebook Analytics

Chances are, your target audience is somewhere among the nearly 9.6 million Facebook users who log in to their accounts as least once per day. That's good news because Facebook is a gold mine for marketers....
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The Complete Guide to Twitter Analytics

Twitter is a green field for content marketers and social media managers. With more than 241 million active users, 58 million Tweets, and 2.1 billion searches every day, online marketers have an active...
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2014 Gartner Magic Quadrant for CRM Lead Management

According to Gartner's Magic Quadrant for CRM Lead Management, “Leaders in marketing and IT need to assess vendors' visions of a single marketing automation suite against their own tactical and strategic...
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Definitive Guide to Lead Generation

Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers.You'll learn how...
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Lean Content Marketing

Content is king. If you're a modern marketer, you know why— it's the fuel for your lead generation and nurturing programs, driving leads through your funnel to become customers.Download this eBook to...
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There May Be More to Salesforce’s RelateIQ Buy Than Meets the Eye

Salesforce.com will shell out $350 million in common stock for RelateIQ in a deal expected to close by October. It will provide another $40 million dollars in stock for its cash balance. RelateIQ...
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The Art of Collaboration: The Corporate Communications Guide to Achieving Successful Collaboration Across the Organization

Corporate Communications is uniquely positioned to help make collaboration initiatives successful. As an established function in most medium and enterprise-sized organizations, Corporate Communications...
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Best Practices for a Lead Management Strategy

New customer acquisition is the lifeblood of many businesses, but it can be costly. Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency...
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Social Media for Lead Generation

Over the last several years, social media has emerged as an effective tool for generating leads. Two-thirds of online adults use social networking, and almost half use it daily. Your prospective customers...
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