Building a Complete View of Your Customer and Account Information

But in many organizations this data is in different silos, in a variety of unstructured formats, and external to the organization which makes building a complete view of customers and their accounts difficult....
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The Intangibles: 5 Things That Aren’t on the CRM Data Sheets

CRM has been around for a long time now -- more than 25 years. Amazingly, many businesses, including large businesses with revenue in excess of US$100 million, still operate without it. That's...
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Using Commission Segmentation to Optimize Performance Marketing Programs

When you know which partners are the most successful, you want to properly incentivize them.Take control of commissions. Brook Schaaf, CEO of Schaaf-PartnerCentric, shares insights for advertisers on how...
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How Mobile is Transforming Customer Experience

Engage with customers where they are: on their mobile devices. In this paper we:describe a more holistic view of customer serviceprovide real examples of how OpenMarket customers have re-engineered specific...
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5 Things Your Franchise Needs to Market Locally and Maintain Brand Control

When it comes to helping franchisees build their business on a local level, few tools can match the power of email marketing. Discover easy-to-follow advice for putting your program into action to help...
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How 4 Franchises Overcame Their Email Marketing Challenges to Achieve Local Success

Common email marketing challenges become even more complicated when you're trying to implement an email marketing strategy for your entire franchise network. This is why it's so important to have a partner...
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How a Unique Campground Found a Unique Email Marketing Partnership

Since implementing the program, a resource challenge has also been solved in taking the burden of emailing on behalf of 470 locations off of internal marketing staff members.Request Free! By: [author-name] This...
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Unleash Your Advocates: Nestl Purina Shares the Secrets to Training Employee Advocates

Companies spend an incredible amount of time and money looking for influencers who can create and share content. Before going on that search party why not activate a company's best advocates and influencers...
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SMS: It’s Not Just for Marketing Any More

There appears to be a new trend emerging in the enterprise mobile engagement space, according to OpenMarket. Increasingly, its enterprise customers are adapting its platform to use SMS in new ways,...
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What do you do when workplace “change” happens?

For most people, “change” is a mixture of what was, what used to be, what is present, what I’m being faced with now, what I believe the future holds, and what I have to change to face that future....
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