After the Deal is Sealed: Should Sales Care About Service

Is your sales team leaving dollars on the table? If there is not a clear link between field service activities and sales, then you are probably missing out on some very valuable revenue streams.Download...
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B2B Guide to VoC: Delighting the Customer in a B2B Environment

Managing the customer experience means going beyond the product itself and ensuring the overall experience – from researching, ordering, using, and even replacing or renewing the product/service...
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A Beginner’s Guide to Launching a Customer Experience (CX) Program

A ‘101-level’ guide to understanding why customer experience strategies matter, how to get started – including pitfalls to avoid – and what results to expect from your efforts....
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Customer Experience from the Outside In: Tivoli’s Customer Experience Director on Customer Journey Mapping

In this Customer Management IQ interview Stine Ringvig Marsal, Customer Experience Director for Tivoli, shares her experiences of rolling out the customer journey mapping process in a large organisation....
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Aviso Helps Sales Managers ID the Real Deals

Aviso, a two-and-a-half-year old startup, has launched its first product, Aviso Insights. It is a sales forecasting analytics tool that uses machine learning and portfolio management frameworks...
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The Secret to Getting More Repeat Customers

The Secret to Getting More Repeat Customers written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest...
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Marketing Brief for Cost Analysis of Paper and Digital Forms

Nearly all business decisions come down to one thing: cost. Debates about cost efficiency in business are always prevalent, but one question seems to come up more often than all the others. That is the...
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Salesforce’s Wave Is Only Half the Analytics Answer

Salesforce.com's major Dreamforce news was, as the company itself admitted, the worst-kept secret at the show. Marc Benioff, no less, spilled the beans about it during the summer; the crowd for...
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CRM Redesigned With The Individual In Mind

Sugar UX™ fuses the seamless simplicity, mobility, and social aspects of a consumer app with the business process optimization of conventional CRM.Request Free! By: [author-name] This article was...
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How Target Scaled Employee Advocacy to Thousands

Target discovered the enormous impact employee advocates had on their brand awareness after launching an employee advocacy program to 20,000 employees. Not only did they drive more employee engagement,...
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