What do you do when workplace “change” happens?

For most people, “change” is a mixture of what was, what used to be, what is present, what I’m being faced with now, what I believe the future holds, and what I have to change to face that future....
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Data-Driven Content Marketing

There’s a reason why content marketing is exploding. Within just a few years the world has become network-connected, mobile-first, and socially-focused, and each of those massive changes altered...
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2014 Top Insights for UK’s Leading Executives

All of these changes have significant implications for executives managing their functions. Many executives often recognize change too late or misunderstand the implications of those changes for their...
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Attention Mobile Marketers: Your customers are telling you what they want from their mobile experience…are you listening?

The purpose of this paper is to assist marketing,advertising, and technology executives in their efforts toanswer this pivotal question: how can mobile customers effectively be converted to leads?Request...
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Platform Native

The idea of an omnipotent software platform and the evolution of customer science go hand in hand. Customer science is the upshot of my idea that we're in the process of converting from random...
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How Images Make Content More Shareable

Download this infographic to learn how to:Harness the power of Facebook like a proTake a few pointers from share-worthy campaignsEmpower your customers to interact with your brandUse visual tweets to engage...
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What Exactly is RTM and What Does It Mean to Your Brand?

Understanding Real-Time Marketing breaks down the core principles of RTM and its growing importance as a social strategy. Multiple examples from brands such as Best Buy, Zappos, Wendy's®, and MasterCard®...
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Videos and Images Take Brand Engagement to the Next Level

Platforms like Instagram, Pinterest, and Vine are growing rapidly. In fact, an ever-growing body of research demonstrates that user-generated content, particularly visual content such as images and video,...
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The Ultimate Guide to Customer Storytelling

Since people trust each other more than advertising, when your customers speak on your behalf, it can have a transformative impact on your company's marketing and advertising.In this 72 page eBook, you'll...
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Picture This: Instagram for CRM

With millions of active monthly users, Instagram is a prolific, lively social media community. Businesses want to get in on the Instagram game in order to boost marketing and enhance customer relations....
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