A Buyer’s Guide to Affiliate Management Software

Performance marketing is a cost-effective channel and provides online advertisers the ability to partner with companies on a cost-per-action basis. Performance marketing relies on accurate tracking, hence...
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Sitecore 8: Simplifying the Extraordinary for Integration and Automation Marketers

Packed full of the latest industry analysis and research, this new paper provides the most complete look into the current state of customer engagement today.You'll also see for yourself how Sitecore 8...
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Marketing Attribution in the New World

We all know that consumers generally do not convert after seeing just one advertisement. How do we decide which campaign is responsible for the conversion? Marketers need an attribution model that offers...
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Salesforce Gives Devs a Burst of Lightning

Salesforce.com on Tuesday unveiled Salesforce1 Lightning, a new Platform as a Service for developers to build mobile apps. Salesforce1 Lightning lets developers build apps for devices with screens...
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Introduction to Business Blogging

Did you know that companies that blog get more than 50% more leads than companies that don't blog? Get the facts with this highly actionable and concise introduction. Download today.Request Free! By: [author-name] This...
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3 Phases of Value Driving Sales Enablement

In this eBook from Bloomfire and MarketingProfs, 3 Phases of Value Driving Sales Enablement, you'll discover a three-step framework to help you empower marketing, equip your sales team and build strong...
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Top Six Tips for Achieving Sales & Marketing Alignment through Enterprise Social Networking

In the Top Six Tips for Achieving Sales & Marketing Alignment through Enterprise Social Networking eBook, you'll discover how knowledge sharing tools can help salespeople sell better and faster – resulting...
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How to REALLY make sales

Everyone in sales wants to learn how to sell their product or service better. And everyone is wrong. Oh sure, selling skills are an integral part of the selling process, and occasionally have to be employed....
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Better Lead Yield in the Content Marketing Field – Industry Report from CMO Council

Download this report to get access to the survey results of some of the industry's top marketers as they identify how to select, connect and convert business buyers through engaging content and the use...
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Shooting for Sales? Give Marketing the Right Weapons

The old saw is that sales is a numbers game. That's kind of true -- but less so every passing year. In reality, it's becoming a productivity game: How can we make the sales people in our businesses...
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