2015 Social Marketing Planning Guide

2015 is going to be a great year for social marketers, but to make the most of it you'll need a fine-tuned social strategy. This guide is your countdown to the New Year with ten fresh tactics based on...
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Media Buyer’s Guide to Sponsored Content

Are you ready to build sponsored content into your marketing budget but are unsure how to get started? After months of research, this newly published eBook is the World's first and only comprehensive...
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Quarterly Twitter Network Study – Q3 2014

Twitter is a key channel for social brands to connect with their mobile audiences, but the network continues to change fast. In this latest study, Simply Measured analyzed the top brands in the world and...
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Customers Speak

Several news stories have provided interesting insights into the Black Friday phenomenon and into customer behavior. One indicates sales slipped by 0.5 percent from the same period last year, despite...
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The Outside-in Approach to Order Fulfillment: Providing a Seamless Customer Experience

Read this Aberdeen eBook to learn where ERP systems fail, best practices for cross-channel order fulfillment, and potential improvements in revenue and profit margins.Request Free! By: [author-name] This...
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Turn Your Contact Center from Cost Center to Revenue Generator

Every moment matters. Social media channels and mobile devices are making it easy to share information about a company. That's good news for those delivering superior customer service. For those that fail—it's...
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Increase Customer Engagement by Empowering Business Users to Curate Your Web Store

Get tips from leading companies for creating personalized digital experiences that increase conversions and revenue. Discover best practices for optimizing the digital customer experience by using tools...
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Store Enablement – Providing the Foundation for an Omni-Channel Customer Experience

Due to this joint effort, IBM provides the only Commerce Solution that can truly support a unique and personalized buying experience for consumers that incorporates marketing, selling, fulfillment, and...
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B2B Commerce Effectiveness: 5 Key Components of Successful B2B Commerce

While B2B organizations can learn from B2C in terms of user experience, B2B selling is much more complex and requires a centralized commerce platform that fully supports sophisticated workflows, pricing,...
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Optimizing The E-Commerce Experience: Empower Business Users to Delight Customers

It also provides an overview of the best practices required to optimize the e-commerce experience, through empowering LoB with the ability to create and manage digital store templates in a timely and effective...
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