Definitive Guide to Lead Generation

Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers.You'll learn how...
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Lean Content Marketing

Content is king. If you're a modern marketer, you know why— it's the fuel for your lead generation and nurturing programs, driving leads through your funnel to become customers.Download this eBook to...
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There May Be More to Salesforce’s RelateIQ Buy Than Meets the Eye

Salesforce.com will shell out $350 million in common stock for RelateIQ in a deal expected to close by October. It will provide another $40 million dollars in stock for its cash balance. RelateIQ...
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The Art of Collaboration: The Corporate Communications Guide to Achieving Successful Collaboration Across the Organization

Corporate Communications is uniquely positioned to help make collaboration initiatives successful. As an established function in most medium and enterprise-sized organizations, Corporate Communications...
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Social Media for Lead Generation

Over the last several years, social media has emerged as an effective tool for generating leads. Two-thirds of online adults use social networking, and almost half use it daily. Your prospective customers...
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Best Practices for a Lead Management Strategy

New customer acquisition is the lifeblood of many businesses, but it can be costly. Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency...
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B2B Video Marketing: Benchmarks & Best Practices

Video has become the most engaging form of communications for marketing purposes and is an increasingly important piece of the online B2B marketing mix. But what will be the most challenging obstacles...
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Content Marketing for Lead Generation

Content is the foundation of your lead generation efforts. Marketers have come to rely on content to engage prospects and customers in today's buyer landscape.In this eBook, you'll discover:How content...
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Planning and Executing Webinars That Generate Leads

People who sign up and show up are motivated to solve a problem or fill a need, and they already trust you to some degree. You want to make sure that the webinar you produce meets their expectations...
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Amazon Risks Customer Loyalty in Fight Over Kids’ In-App Purchases

Amazon's reputation for stellar customer service could become tarnished if its current flap with the FTC gets out of hand. The FTC is suing Amazon for permitting children to make millions of dollars...
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