Article: 6 Ways to Create Exceptional Customer Experience Using Multiple Digital Channels

Danske Bank, Elkjop, Coop and Ikea recently transformed their customer experience strategy and CEM IQ have summarized their accomplishments in this article: 6 Ways to Create Exceptional Customer Experience...
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After the Deal is Sealed: Should Sales Care About Service

Is your sales team leaving dollars on the table? If there is not a clear link between field service activities and sales, then you are probably missing out on some very valuable revenue streams.Download...
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B2B Guide to VoC: Delighting the Customer in a B2B Environment

Managing the customer experience means going beyond the product itself and ensuring the overall experience – from researching, ordering, using, and even replacing or renewing the product/service...
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A Beginner’s Guide to Launching a Customer Experience (CX) Program

A ‘101-level’ guide to understanding why customer experience strategies matter, how to get started – including pitfalls to avoid – and what results to expect from your efforts....
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Customer Experience from the Outside In: Tivoli’s Customer Experience Director on Customer Journey Mapping

In this Customer Management IQ interview Stine Ringvig Marsal, Customer Experience Director for Tivoli, shares her experiences of rolling out the customer journey mapping process in a large organisation....
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Would You Fire a High-Performing Sales Jerk?

Much as popular athletes and movie stars are often forgiven for bad behavior, superstar salespeople often seem immune to the professional standards to which the rest of us are held accountable. Is this...
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Web Marketing For Dummies, 3rd Edition — eBook (usually $16.99) FREE for a limited time!

The rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge. This updated edition provides the basics that every web marketer needs to know,...
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Aviso Helps Sales Managers ID the Real Deals

Aviso, a two-and-a-half-year old startup, has launched its first product, Aviso Insights. It is a sales forecasting analytics tool that uses machine learning and portfolio management frameworks...
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The Secret to Getting More Repeat Customers

The Secret to Getting More Repeat Customers written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest...
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Marketing Brief for Cost Analysis of Paper and Digital Forms

Nearly all business decisions come down to one thing: cost. Debates about cost efficiency in business are always prevalent, but one question seems to come up more often than all the others. That is the...
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