3 Phases of Value Driving Sales Enablement

In this eBook from Bloomfire and MarketingProfs, 3 Phases of Value Driving Sales Enablement, you'll discover a three-step framework to help you empower marketing, equip your sales team and build strong...
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How to REALLY make sales

Everyone in sales wants to learn how to sell their product or service better. And everyone is wrong. Oh sure, selling skills are an integral part of the selling process, and occasionally have to be employed....
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Better Lead Yield in the Content Marketing Field – Industry Report from CMO Council

Download this report to get access to the survey results of some of the industry's top marketers as they identify how to select, connect and convert business buyers through engaging content and the use...
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Shooting for Sales? Give Marketing the Right Weapons

The old saw is that sales is a numbers game. That's kind of true -- but less so every passing year. In reality, it's becoming a productivity game: How can we make the sales people in our businesses...
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The Key To Ideal Customer Service: Making Exceptions

The Key To Ideal Customer Service: Making Exceptions written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s...
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One Way Around the Mobile Net Neutrality Conundrum

Verizon Wireless may be bitterly regretting the challenge Verizon made to the FCC's Net neutrality rules. There's little doubt competing wireless providers are. Verizon in 2010 sued the FCC over...
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Marketing Continuity: A Strategic Framework for Creating Connected Customer Experiences

Meeting those expectations, however, requires knowing who your customers are, whenever and wherever they choose to engage with you. Our latest white paper, Marketing Continuity: A Strategic Framework for...
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OOW2014

If Oracle didn't build another product for a while, it would be OK. In fact, no one might notice. The company already has thousands, and if the recent OpenWorld 2014 is any indication, there are...
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Infographic: Where Do Searchers Click on Google’s Results Pages?

Taking the results from our recently released research study, we have created this infographic to indicate where our research showed people look at, and click the most on Google's search results page....
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Mapping the Customer Journey for Success

Creating a customer journey map requires more than simply developing a deep understanding of what cus­tomers are trying to accomplish in their multichannel interactions with a company. Project champions...
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