Predictable Revenue – Summarized by Actionable Books

Predictable Revenue by Aaron Ross and Marylou Tyler is a great book for anyone looking to build out a sales team. The authors come from extensive experience in the high tech selling world but their advice...
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CEO Perspective: 5 Ways Marketing Automation Can Optimize & Grow Your Business

Like many of your executive peers, you may be hearing a rising chorus from your marketing team requesting additional budget so they can upgrade from an email solution to a marketing automation platform....
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Lead Generation and Management for SMB Sales and Marketing

Ad Age, BtoB, and Act-On deliver the results of research into the factors of successful lead-generation strategies and tactics, with findings and recommendations most pertinent to the SMB marketer and...
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Introduction to Integrated Marketing: Lead Scoring

Lead scoring is a key missing link in many B2B marketing strategies. A growing number of B2B marketers understand this vital role lead scoring plays in the marketing process. Yet they still face challenges...
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The Rules of Engagement on Facebook

Want to get the most mileage out of Facebook? Then you need to know the rules of the road. Learn Facebook’s Rules of Engagement so you can make your content more sharable and searchable – and...
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Sales Kaizen

CRM makes several promises to its users, including selling more or selling faster, resolving service issues faster or at least quickly, and generating more leads. If you do root cause analysis,...
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The Video Marketing Handbook

The Video Marketing Handbook covers everything from video production through to optimizing and tracking your video's performance. Vidyard has partnered with experts to bring you an incredible resource...
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Zendesk Crystallizes Mobile Customer Service

Zendesk has launched a new platform, Zendesk Embeddables, that allows companies to incorporate certain elements of the Zendesk product suite in mobile and Web apps, as well as games and other online...
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Practical/Tactical: A Guide to Maximizing Agent Efficiency

From onboarding to coaching, learn the keys to maximizing agent efficiency. This eBook provides valuable facts, information, and suggestions to help you acquire top-talent contact center agents, and keep...
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Top Ten Reasons to Move Your Contact Center Operations to the Cloud

In this eBook, we will examine the idea thoroughly, and present the 10 reasons you need to move your contact center operations to the cloud, today.Request Free! By: [author-name] This article was syndicated...
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