5 Core Principles for Driving Business Value

At a time when business models are continuously challenged, marketing must provide the glue that binds the different parts of the company together around the brand promise.Download now to learn how.Request...
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Differentiated Commerce: The OmniChannel Imperative

Success in commerce now depends on real-time views of customers, inventory, and data to build an intimate understanding of their commerce behavior. Implemented correctly, an OmniCommerce business model...
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Grow Your Customer Base: Cut Your Customer Reference Program

Traditional customer reference programs are self-serving, biased and come way too late in the buying process.The worst part is: buyers know it.Find out how other customer success, marketing and sales professionals...
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A Content Marketing Framework for B2B Lead Generation

What if your team had a proven integrated content marketing framework for enterprise organizations that not only generates leads, but also establishes your organization as a market leader and wins marketing...
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e-Commerce Guide to Search Visibility and Content Marketing

Are you struggling to build a sustainable SEO strategy for your e-commerce site? Are your content marketing campaigns falling flat?Techniques that worked just a few years ago may not drive the same results...
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Global Customer Experience Trends and Best Practices

Socially connected mobile buyers give new meaning to the term “customer experience.” This exclusive survey and research report from Bloomberg Businessweek Research Services provides the four...
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Ihre projektbasierte Serviceorganisation: Papierflieger oder Rakete?

Manche Serviceunternehmen sind heute schon Raketen. Das heißt, sie fliegen mit Software, die speziell für das Servicemanagement zugeschnitten sind, raketenartig voraus. Andere, die sich auf...
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Stop Missing the Big Goal

Why do you go to work each day? Some people may claim it's love of the work. What they do is so rewarding and wonderful that they'd do it for free. "Don't tell my boss!" they joke. Hardy-har. However,...
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Lead-to-Revenue Best Practices

Join Marketo CMO, Sanjay Dholakia, and guest Forrester analyst, Lori Wizdo, to discover how automating the lead-to-revenue process can increase sales pipeline in your enterprise organization.Join...
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Easiest way to make a sale? Start at the top!

If you’ve never been to the Guggenheim Museum in New York City you’re missing an exceptional experience and an incredible lesson in sales. When you enter this Frank Lloyd Wright designed building,...
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