Addressing Changing Customer Behavior

With competitors just a click away, understanding customer behavior and improving customer experience has never been more critical. Reducing customer struggle is no easy feat, especially as each individual...
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Five Steps to Building an Online Customer Experience Competency

A recently published Forrester Research report highlights how customer experience is one of the most vital areas for online businesses. Nearly all customer experience decision-makers (93 percent) say that...
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Close the Omni-Channel Customer Experience Gap

In this white paper, we will describe the business imperative for closing the omni-channel customer experience gap and discuss how doing so can give you opportunities to differentiate your business. We...
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Public Relations and Nonprofits: The Power of Technology

As a nonprofit, you may think that doing PR for your organization requires a dedicated staff member, or an extensive budget to hire an agency. But thanks to technology, you can engage in a PR campaign...
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No Longer a Necessary Evil: How Modern CRM Empowers Sales

However, much of the value of traditional CRM accrues to managers, not the reps that use them daily. Learn how CRM designed for the individual benefits the entire sales organization from increased data...
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Nonprofits: Skip Congress, Go Local – Get Things Done with State and Local Advocacy

In the summer of 2013, Congress hit an all-time low approval rating. With constant squabbles over even the smallest pieces of legislation, you can run the most amazing advocacy campaign ever and still...
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Motivate your online supporters to take action

The rules of the game for engaging supporters have changed with the digital age. Now, nonprofits like yours have to really think about how you are reaching out to your supporters and how you can translate...
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Drive Smarter Sales: The Future of Sales Force Automation and Mobile Selling

In the past few years, sales mobility has evolved from being a wish-list item to becoming mandatory as increased competition and demand from customers are driving the need for optimal sales effectiveness....
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How to Identify Your Most Profitable Customers

Successful customer segmentation starts with collecting and analyzing customer data. But there’s more to customer segmentation than grouping customers demographically. Our latest eBook, Identifying...
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10 Tips to Ignite Conversion Today

It is now more expensive than ever to acquire new customers and keep current customers happy. Even the most seasoned merchants should continually learn new techniques to stay ahead of the competition....
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