How Big Was Penguin 3.0?

Posted by Dr-Pete Sometime in the last week, the first Penguin update in over a year began to roll out (Penguin 2.1 hit around October 4, 2013). After a year, emotions were high, and expectations...
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Eye Tracking in 2014: How Users View and Interact with Today’s Google SERPs

Posted by rMaynes1 In September 2014, Mediative released its latest eye-tracking research entitled "The Evolution of Google's Search Engine Results Pages and Their Effects on User Behaviour". This large...
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More than Keywords: 7 Concepts of Advanced On-Page SEO

Posted by Cyrus-Shepard "What is this page about?" As marketers, helping search engines answer that basic question is one of our most important tasks. Search engines can't read pages like humans can,...
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Convincing Old-School Clients that Things Have Changed

Posted by Kristina Kledzik There's a reason we use the terms  "white hat" and "black hat" for SEO: it used to be the Wild West. Black hat tactics were so effective, they were almost...
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Scaling Geo-Targeted Local Landing Pages That Really Rank and Convert – Whiteboard Friday

Posted by randfish One question we see regularly come up is what to do if you're targeting particular locations/regions with your site content, and you want to rank for local searches, but you don't actually...
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Open Site Explorer’s New Link Building Opportunities Section (and a Slight Redesign)

Posted by randfish Why hello there! You're looking marvelous today, you really are. And, in other good news, Open Site Explorer has a bit of a new look—and an entirely new section called "Link...
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4 Ways to Build Trust and Humanize Your Brand

Posted by MackenzieFogelson Hey there Mozzers. This is a collaborative post between myself and a good friend of mine, Matthew Sweezey. Sweezey is the head of B2B Marketing Thought Leadership at Salesforce.com...
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Announcing the 2014 Local Search Ranking Factors Results

Posted by David-Mihm Many of you have been tweeting, emailing, asking in conference Q&As, or just generally awaiting this year's Local Search Ranking Factors survey results. Here they are! Hard...
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My Recipe for Success: How to Launch a Successful Blog

Posted by MatthewBarby Five months ago, I decided (at long last) that I was going to start up my own food blog (Pescetarian Kitchen). Both my partner, Laura, and I had wanted to do this for some time,...
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How to Acquire Anchor Text-Rich Links Without Resorting to Spam or Manipulation – Whiteboard Friday

Posted by randfish All signs point to links with exact match anchor text retaining the huge value we've seen throughout the years, but many of the techniques for acquiring those links are spammy. There...
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