Google Organic Click-Through Rates in 2014

Posted by Philip_Petrescu We've all been there. Trying to improve our organic rankings so we can get more traffic from the search engines. And every time we do that, we are left with some big questions...
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The Myth of Google’s 200 Ranking Factors

Posted by gfiorelli1 The woman in the gif below just said to Captain Picard that she can show him the definitive and complete list of the 200 Google ranking factors. Picard, who is...
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Why You Shouldn’t Have a Mobile Marketing Strategy

Posted by willcritchlow Before I start, I should address the irony of writing this post on a site that isn't yet designed for mobile. I don't make those decisions, nor have the insight into the development...
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How Some Companies Succeed at Converting Visitors yet Fail to Earn Great Customers – Whiteboard Friday

Posted by randfish It's easy to think that conversion is the end goal for most marketing teams, but any business that relies on customer loyalty needs to take a it a step farther. In today's Whiteboard...
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The 2014 #MozCon Video Bundle Has Arrived!

Posted by EricaMcGillivray Your advanced course, the videos from MozCon 2014, is finally here. Whether you're looking for the latest dive into SEO, wondering what you should be doing with mobile,...
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Broken Link Building Bible: The New Testament

Posted by russviranteIt was a little over a year ago that I first wrote the "Broken Link Building Bible" and it seemed like it was time for an update. If you haven't had a chance yet, please head over...
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A Content Strategy Template You Can Build On

Posted by Isla_McKetta Picture it. A room full of executives from a company you never thought you could land as a client. They're so engaged in what they are saying that they're leaning forward in their...
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Searchmetrics Ranking Factors 2014: Why Quality Content Focuses on Topics, not Keywords

Posted by searchmetrics Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO rankings, and this year's analysis shows...
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How Google is Connecting Keyword Relevance to Websites through More than Just Domain Names – Whiteboard Friday

Posted by randfishWe're seeing Google continue to move beyond just reading pages, instead attempting to truly understand what they're about. The engine is drawing connections between concepts and brand...
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Outdated SEO Concepts People Still Think are Reality

Posted by katemorris It's on the internet, so it's true. The bane of the existence of all search marketers is old or incorrect information given to clients at any point in time that they still hang...
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