6 Changes We Always Thought Google Would Make to SEO that They Haven’t Yet – Whiteboard Friday

Posted by randfishFrom Google's interpretation of rel="canonical" to the specificity of anchor text within a link, there are several areas where we thought Google would make a move and are still waiting...
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The Holy Grail Of Building Communities: Developing A Strong Sense of Community

Posted by RichardMillington None of the technology released in the past five years has made us better at building communities. It's made it easier to build communities, but it hasn't made us better...
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Search Marketers Need to Evolve: Google is Rewarding Marketing Strategists

Posted by RonGarrett In the last three years at Distilled, I have sold approximately $5 million in marketing services to over 100 businesses. Initially, the vast majority of the business I sold was in...
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10 Smart Tips to Leverage Google+ for Increased Web Traffic

Posted by Cyrus-Shepard This time, it's about engaged traffic. While checking our stats here at Moz, we noticed that while visits sent to us from Facebook keep decreasing, traffic from Google+ has started...
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Getting hreflang Right: Examples and Insights for International SEO

Posted by DaveSottimano Most of us will remember the days in SEO where geotargeting was nearly impossible, and we all crawled to the shining example of Apple.com as our means of showcasing what the correct...
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Getting Branded Searches Right – Whiteboard Friday

Posted by randfish Ranking for branded keywords is obviously quite a bit easier than for unbranded terms, but it takes some thought. We don't just want to send everyone through our homepages; it's...
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Content-Gap SEO: A Potentially Untapped Opportunity

Posted by randfish NOTE: This post is mostly theoretical, but I hope potentially helpful and worthy of discussion. Over the last few years, and particularly since the advent of Hummingbird,...
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Content-Gap SEO: A Potentially Untapped Opportunity

Posted by randfish NOTE: This post is mostly theoretical, but I hope potentially helpful and worthy of discussion. Over the last few years, and particularly since the advent of Hummingbird,...
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The Art of Thinking Sideways: Content Marketing for "Boring" Businesses

Posted by robinparallaxThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own...
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The Art of Thinking Sideways: Content Marketing for "Boring" Businesses

Posted by robinparallaxThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own...
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