But I Have to Buy Links, Ads, and Exposure, Because My Customers Won’t Amplify My Content – Whiteboard Friday

Posted by randfish We hear frequently from marketers who are frustrated that their audiences aren't sharing their content, making them think the only way to promote their brands is to pay for exposure....
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Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors (and Some Excel Tips)

Posted by petebray What factors go into determining how many Twitter followers you gain (and lose) each day? I was driven in part by Rand Fishkin's recent "mad scientist" experimentation that he touched...
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Negative SEO: Should You Be Worried? If Attacked, What Should You Do?

Posted by MarieHaynes There has been a lot of talk lately about negative SEO. Does it really happen? If so, should you be worried? How do you know whether someone is attempting to attack you with negative...
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10 Tips to Take the Moz Tools to the Next Level

Posted by EllieWilkinson Hey Moz fans! I'm Ellie, and I'm part of the newly formed Customer Success team at Moz. As part of the "S" team, I work to teach customers how to be successful marketers and awesome...
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Video SEO in a Post-Rich Snippet World

Posted by PhilNottingham This post can be considered a sequel to this post from 2012. Back in July, Google rolled out a bunch of changes in the way they treat rich snippets in the search results (check...
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Customer Journey Maps – Whiteboard Friday

Posted by kerrybodine At every stage in the marketing funnel, it's crucially important to empathize with your customers' interactions with your business, feeling great about the high points and frustrated...
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Google Webmaster Tools Just Got a Lot More Important for Link Discovery and Cleanup

Posted by RobertFisherThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own...
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Announcing the All-New Beginner’s Guide to Link Building

Posted by Trevor-Klein It is my great pleasure to announce the release of Moz's third guide for marketers, written by the inimitable  Paddy Moogan of Distilled: We could tell you all about how...
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How to Build Your Own Free Amazon Organic Search Rank Tracker

Posted by n8ngrimm Do you want a free tool that tracks your organic search rankings in Amazon? Yes? You're in luck. I am going to show you how to build your own organic search rank tracking tool using...
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How to Use Facebook for Targeted Content Promotion

Posted by Paddy_Moogan As much as content and advertising agencies would like you to believe it, content produced by a business doesn't just go viral on it's own. There is often something that pushes...
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