What if you could tap into the minds of 3,000 marketers to find out where they stand when it comes to social media marketing? How valuable would it be to know how your peers are handing the time commitments,...

For a recent presentation at a corporate communications and PR conference, I polled my network of digital marketing and PR pros working client-side about the most pressing questions they’re dealing...

New Google+ Layout: Hangouts, Photos and Stream Reminiscent of Pinterest Google announced a major update to their social network this week that changes the way Hangouts, photos and the Google+ stream...

According to a CMI and MarketingProfs study, 91% of B2B Marketers are using content marketing and that means a few things: First, it means content marketing has gained critical mass within the popular...

Visual content is certainly trendy – see the meteoric rise in infographics and social engagement with images as proof. Yet the need for content that appeals on a visual level and presents information...

As part of our continuing series on content marketing tactics, I’ll be covering a topic that is absolutely near and dear to every content marketer’s heart: business blogging. According to...

Fast changing trends and serious competition has digital marketers chasing the latest and greatest tactics like hamsters on exercise wheels. Good advice is both hard and too easy to come by. Search “social...

Your customers want more personalized messaging and content. In fact, 64% believe it’s more important that companies represent them with relevant offers, compared to 36% who don’t want their...

Planning and executing a successful social media marketing strategy sometimes requires that brands look outside their own companies for assistance. Businesses may partner with consultants or agencies to...

OK, you’ve finally hooked the candidate you’ve been coveting for that key position. What’s your plan for getting ‘em up to speed — and happy they joined you? Karie Willyerd,...