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5 Non Spammy Ways To Get a Blogger’s Attention
Everyone, from PR firms to individuals with a product to sell, pitches bloggers these days. Getting coverage or exposure for your business by way of a number of highly read blogs should be a foundational element of your PR approach. So, I thought I would share of few of my thoughts on the most effective [...]
5 Non Spammy Ways To Get a Blogger’s Attention is a post from: Small Business Marketing Blog from Duct Tape Marketing
Be Part of the Marketing Community
As the SCOOP marketing forum closes in on 5,000 members, I want to reflect on the importance of being part of the marketing community. Some time ago, I reached out to a fellow, well known marketer, looking to collaborate on a project. E…
Bill would bar asking for applicants’ social media passwords
When some businesses began asking job applicants for their social media passwords, critics were immediately up in arms over privacy issues. So you knew it was only a matter of time before something like this wound up on the table. The Password Protection Act of 2012 (PPA) has been introduced in both the House and [...]
Online Marketing News: Take Action on Social Data, LinkedIn Gets the Scoop, Google Reigns Supreme, Google & Big Data for SEO
Actionable Social Analytics This recent infographic by awareness takes a dive into social analytics. In an era where virtually every brand is online, it is essential that action is being taken off of the data we are collecting from social networks. This infographic provides not only some of the Key Performance Indicators (KPI) that your company [...]
Holistic Optimization Across the Sales Cycle: Optimize Speaking Events May & June
When you have a business that relies on attracting new business online the sheer volume of options can be confusing. Should offline advertising efforts transfer to online? Maybe email marketing? What about SEO or the hot topic, social media? So much focus is placed on tactics and channels, that a lot of misplaced digital marketing [...]
5 Meaningful Shifts Shaping Marketing Right Now
Trends are funny. In some cases they jump up out of nowhere and demand to be noticed. In other cases, in fact in most cases, they bubble up over a long period, kick around in other industries and finally get realized by a larger group as relevant to their current way of life. But trends [...]
5 Meaningful Shifts Shaping Marketing Right Now is a post from: Small Business Marketing Blog from Duct Tape Marketing
Best Practices: How to Build a Rewards-Based Loyalty Program That Is Engaging To Your Customers
Rewards-based loyalty programs can
be highly effective marketing tactics for B2B and B2C businesses aiming to
drive customer engagement and specific, desired business goals and objectives.
These loyalty programs should, in essence, be communicatio…
What Are the Most Important Social Networks for Business?
If you’ve been involved with marketing on the web for 10 years or more, could you have imagined what the web looks like today back in 2002? Considering the changes over the past year between Google, Facebook, Pinterest and Mobile, looking ahead just 12 months can be a challenge. The state of constant change requires [...]
It’s Like Deja Vu All Over Again: 4 Tips for Improving Marketing for Small Business
At some time or another we have all experienced that eerie sense of familiarity where we’ve “been there” or “done that” before. Whether it is an actual memory or simply a “brain fart”, deja vu is an interesting experience. Let’s assume for a second that deja vu is real. If you found yourself in a [...]
Is Your Optimization Meaningful or Mechanical?
While I’ve been to Belgium the past week for the fine Fusion Marketing Experience, I decided to take a day trip to Paris yesterday since it was only 2 hours away by train. As you may know, I do a bit of traveling. The quality of the experience, memories and the stories you get to [...]
