Online Marketing News: Unpopular Is Less Popular On Social, C-Suite Doesn’t Get Digital, Facebook For The Media

Social Networking Accounts For (at Least) 28% of All Media Time Spent Online [STUDY] - Internet users now spend a daily average of 6.09 hours on online media, and more than one full quarter of all that...
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5 Creative Marketing Uses for Swag

In theory, “swag” is a great way to get a brand or company out there. Receiving anything for free often leaves a memorable impression on consumers, regardless of whether the swag is in the form of...
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How to Tune Up Your Tweets #INBOUND14

Fair to say Twitter has a pretty good audience with its 271 million active monthly users who collectively send out a billion tweets every two days.As you might suspect, research shows that tapping into...
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Discussion Point: Is Work Interfering With Our Personal Lives?

Put down your phone, please — you can call your cousin in a minute. And hold off updating your Facebook status or tweeting about the fantastic mocha latte you had an hour ago or watching the YouTube...
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Three Tips For a Bang-Up Blog

Looking to get the most bang for your blog? Follow the three-step playbook created by Anum Hussain, a growth marketer for HubSpot’s inbound sales division, created after staring down the daunting...
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How to Make B2B Marketing Stories Bigger With Social Media Microcontent

Storytelling is a fundamentally human experience. We love to tell stories, ranging from whimsical fantasy to tense political thrillers. Some psychologists believe storytelling is actually necessary for...
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A Writer’s Guide: Calls to Action – Tips Inspired by Tweets from Content Marketing World

Note from Lee: Please welcome Andy Thomson from TopRank in his first post to Online Marketing Blog: In managing the content marketing for a brand, you have to focus on the bottom line. You have to push...
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Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content – Interview with Ann Handley

The bell has rung and class is in session. The topic? Creating content. In particular, ridiculously good content. Your professor for this essential business skill is none other than Ann Handley, Chief...
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Online Marketing News: Most Popular Acronyms LOL, Most Social Isn’t Engaging, Twitter CEO Does Some Explaining

Twitter ‘Buy’ Button Launches (Alongside New Twitter Commerce T&Cs) - We’ve been tracking the rumours for a while and now, finally, Twitter’s ‘Buy’ button has launched, and with it some...
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Creating Content That Drives Revenue: Jason Miller and Shafqat Islam

It’s another packed house in the ROI track with LinkedIn’s Jason Miller and NewsCred’s Shafqat Islam taking the stage after Shane Snow’s inspiring session. The duo did not disappoint....
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