How Face-to-Face Events Build Online Community Engagement

What I’m about to tell you may sound counterintuitive: you can use face-to-face events to build engagement in your online community. If you think about it, you realize the outsized role that online...
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Are You Ready for A World Gone Social?

Today’s leaders can learn a lot from a turtle. Yertle, that is. If you’ve never read the Dr. Seuss story, here’s the gist: Yertle, a power hungry turtle king, orders all of his turtle...
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Does Your Lack of Creativity in Packaging Reduce Profits?

In theory, marketingis about the science that builds brands, but in practice, it is often something simpler—getting the packaging right. In a grocery store, a customer is unlikely to be aware of...
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How to Create an Effective Social Media System

How to Create an Effective Social Media System written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing This post is one in a series of tips designed to guide small business...
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B2B Marketing on Facebook? Yes! So Say IBM, Volvo, Salesforce & Lattice Engines

It goes without saying that Facebook is most commonly associated with consumer marketing since it’s hardly a place for industrial engineers to talk about the latest manufacturing process or for...
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Online Marketing News: Facebook Fiends, Snapchat Ads, Goodbye Fake Likes

Marketers’ Twisted Cross-Channel Attribution [Infographic] - Linking customer data points can sometimes feel like playing a game of Twister. With so many on- and offline customer touchpoints, the...
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The Best Response to ‘What’s Our Social Media ROI?’ #eMetrics

Ever get the question? "What’s our ROI on social media?" Now the forehead sweats come. You don’t have any dollar sign attached to an answer, so you’re screwed. Maybe not,...
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Social Media: More Powerful Than Mother Nature

I took my annual holiday in the Adirondacks last month to spend time with Mother Nature at her finest. Yes, it was incredibly beautiful and, no, I did not disconnect from the grid as I had planned. In...
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What is the Future of Content for B2B Marketing? Find out at #MPB2B

Content makes the B2B marketing world go round in so many ways. But will content of the future be as important as it is today? According to the “hot of the press” report from Content Marketing...
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Jim Lundy: Driving Value from Social Business Networks

It’s been years since companies began adding in-house social networks to enhance collaboration among employees. Now it’s time to get real business value out of them.Until recently, many companies...
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