Your customers want more personalized messaging and content. In fact, 64% believe it’s more important that companies represent them with relevant offers, compared to 36% who don’t want their...

Planning and executing a successful social media marketing strategy sometimes requires that brands look outside their own companies for assistance. Businesses may partner with consultants or agencies to...

OK, you’ve finally hooked the candidate you’ve been coveting for that key position. What’s your plan for getting ‘em up to speed — and happy they joined you? Karie Willyerd,...

Today I’m giving a keynote at the sold-out Communicator’s Conference in Portland, Oregon to 270 or so PR and Communications professionals. The colliding or collaborating (depending on your...

Conversion rate optimization is the marketing art of maximizing your investment in existing site traffic, through improvements and problem-solving rather than additional ad spend. At some point in any...

There are quite a few studies showing that companies publishing more blog posts and more content in general equates to generating more business than those that don’t. I suppose if you’re starting...

LinkedIn Adds Rich Media Capability to Profiles LinkedIn users can now add rich media content objects to their profiles, allowing designers, analysts, authors and others to share their best works in a...

The average consumer goes through more than five touch points with an ecommerce business before they convert. This number is trending upward, as companies and customers continue to interact across a greater...

Content marketing has exploded over the past year and will continue to grow in importance throughout 2013. Still, many marketers make the mistake of rushing to publish or producing content without a purpose...

Where do advertorials, also know in politically correct terms as “native advertising”, fit into the content marketing toolkit?  To answer this question, we first have to understand what advertorials...