3 Ways to Optimize Your Brand’s Social Media Marketing Success

While nearly 90% of companies are using social media for marketing, the distance between “using” and “succeeding” is of Grand Canyon proportions. In the early stages of social...
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Online Marketing News: Safety Check Everyone, Content Marketing in 2015, Golden Triangle Downfall

Twitter vs Facebook: Key Statistics, Facts & Figures [INFOGRAPHIC] - How do Twitter and Facebook compare?  Who wins in a no-holds fight between the two?  This infographic has the answers you seek....
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Jeff Dachis: Still Leading the Digital Revolution After All These Years

Jeff Dachis is the kind of guy who responds to a tweet in the middle of the night. But what else would you expect from an entrepreneur whose titles include co-founder and former CEO of Razorfish,...
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New Report: How Content Co-Creation With Influencers Beats Information Overload #MastersofCX

Creating remarkable marketing isn’t just about the flash and dazzle of big ad spends. It’s about creating great experiences for your customers whether they’re early stage prospects...
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When do B2B Tech Companies Need Content Marketing? Inspiration for 2015 Marketing Planning

Speaking at both a B2B Marketing and a Public Relations conference in the space of a week has yielded some insightful discussions. Many of those conversations have focused on the transition from where...
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How Face-to-Face Events Build Online Community Engagement

What I’m about to tell you may sound counterintuitive: you can use face-to-face events to build engagement in your online community. If you think about it, you realize the outsized role that online...
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Are You Ready for A World Gone Social?

Today’s leaders can learn a lot from a turtle. Yertle, that is. If you’ve never read the Dr. Seuss story, here’s the gist: Yertle, a power hungry turtle king, orders all of his turtle...
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Does Your Lack of Creativity in Packaging Reduce Profits?

In theory, marketingis about the science that builds brands, but in practice, it is often something simpler—getting the packaging right. In a grocery store, a customer is unlikely to be aware of...
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How to Create an Effective Social Media System

How to Create an Effective Social Media System written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing This post is one in a series of tips designed to guide small business...
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B2B Marketing on Facebook? Yes! So Say IBM, Volvo, Salesforce & Lattice Engines

It goes without saying that Facebook is most commonly associated with consumer marketing since it’s hardly a place for industrial engineers to talk about the latest manufacturing process or for...
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