Online Marketing News: Pinterest and 3rd Party Rules, Mobile Is Only Part Of The Key, Facebook Still Runs Traffic

Study: Pinterest Referral Traffic Drives 67% Increase In E-Commerce Revenue - Marketing and analytics solution provider Piqora claims its customers experienced a 67 percent increase in e-commerce revenue...
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Oracle Builds a New Station on its Social Route

Social business tools promise to help us to share, explore, discuss and advance ideas in a fun, collaborative way. But it’s not always like that. Often, the social community turns into commodity,...
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Lessons on Marketing Strategy and Content Marketing ROI – Michael Brenner Interview

One of the key players and innovators in the world of content marketing is Michael Brenner. During his time at SAP as Vice President of Marketing & Content Strategy and the Managing Editor for the...
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Infographic: Create Better Visual Content – 10 Tips from EMC, Cisco, LinkedIn, Microsoft, Tumblr

“And what is the use of a book,” thought Alice, “without pictures or conversation?”  Alice in Wonderland Tell me something. When you look at your email inbox, feed reader or favorite social...
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Audience and Oysters – Ann Handley on the Power of Growing Your Audience for Content Marketing

It is with great pleasure that I share today’s post with you from a fellow fan of Instagram that I respect and admire a great deal. Ann Handley is a long time friend who is not only smart, funny...
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A Career in Marketing? Sure Beats Being a Doctor or Engineer

It’s easy to second guess your career choices. How often have you wondered what your life would be like now if you’d have listened to your parents, teachers — or your own intuition —...
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Where is Apple Going With Its New Social Media Hire?

Does Apple need a face(book) lift? Doesn’t seem that way. Just show us that white apple with the chunk taken out, and you’ve finished your branding work for the day. Right? For a brand...
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Visual Content Marketing Strategy eBook

If a picture is worth a thousand words, visual content marketing must be worth millions. As companies mature in their use of content marketing from simply creating “more” content for SEO purposes...
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LeadSift Promises Smarter Ad Targeting through Twitter

Twitter has yet to reach its full potential when it comes to ad targeting. The social networking site has long been playing catchup to Facebook, which launched its email-based targeting service in 2012....
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Friday Fun Day: Insider’s Guide to Facebook Image Sizes

Facebook may generate a lot of hate. But it generates even more interest — especially from marketers who struggle daily to keep up with its ever changing guidelines on how and what to do everything...
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