All New Sophisticated B2B Marketing Guide for LinkedIn

Disclosure: While this is an unpaid post, LinkedIn is a client of my agency, TopRank Online Marketing. It wasn’t that long ago that most business marketers thought of LinkedIn purely as a place...
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21 Blogs I Turn To When I Need to Learn How To Do Stuff

21 Blogs I Turn To When I Need to Learn How To Do Stuff written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing No shock in this statement – I’m a big fan...
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How to Make a Marketing Impact with Instagram

From James: Today’s post is the fourth and final in a series of articles on social media marketing – all part of a contest within TopRank Marketing for a chance to attend Social Media Marketing...
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Using Emerging Social Networks to Increase B2B Productivity

From James: Today’s post is the third in a series of four articles on social media marketing – all part of a contest within TopRank Marketing for a chance to attend Social Media Marketing World....
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Online Marketing News: LinkedIn Launches Lead Accelerator, 5 Apps Make Up Most Mobile, Twitter Gets Syndicated

LinkedIn Launches Lead Accelerator, Expands Marketing Solutions Portfolio - Talk to any B2B marketer and you’ll know – the purchase process can be very long and complex. As a marketer and business...
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Wrap Up: Stories and Influencer Marketing Lead the B2B Content Marketing Bonanza at #C2C15

More than 7,000 Twitter posts by 1,600+ different users generated almost 28 million impressions during this week’s Content2Conversion Conference in Scottsdale, Arizona. For three days, the resort at...
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Wayin Launches New Social Search and Analytics Platform

Wayin, a company that makes tools to analyze and integrate social content, today released a social media analytics and display platform designed to make it easier for digital marketers to find, understand...
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The Most Important Thing Missing From Your B2B Content: Forrester’s @LauraRamos Tells All #C2C15

A lot of presentations at this week’s Content2Conversion Conference touched on theories and tactics related to creating customer focused narratives in B2B content. While some marketers might think of...
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Build Your Own Brand Marketing Social Newsroom: Tips From SAP at #C2C15

SAP’s Celia Brown and Amy Hatch pose for a photo after their session at Content2Conversion Celia Brown and Amy Hatch came to brand journalism from different directions: One marketing and the other...
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Live from #C2C15 – How Optum Transformed Their B2B Marketing to a Content-Lead Strategy

It’s a big task to move an 80,000 employee organization on to a completely different mode of marketing thought. But that’s what Karen Thomas-Smith and her team at Optum has done, and they did it in...
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