How to Be Creative AND Brand Compliant in Social Marketing

Ask social media managers about “brand standards” and you might elicit some uncomfortable expressions. Brand standards, created to ensure uniformity with brand messaging and imagery, can sometimes...
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Worst. Marketing. Advice. Ever. Top Brands Share All

Someone once said, “The best advice is this: Don’t take advice and don’t give advice.” While that statement isn’t true for the most part, there are a few times in a marketer’s career in which...
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Sigh: Email Isn’t Going Anywhere

Guess what? Email isn’t going away. Guess what else? According to Pew Research, email is far more popular than social media and texting. The research also shows email is more important to office...
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White Papers: Pros, Cons, Examples and Best Practices

Not every piece of content we produce resides at the top of the sales funnel spinning up awareness. If that were the case, our jobs as marketers would be much easier. When digital marketers roll up their...
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Where Does Search Fit in Digital Marketing in 2015?

What does search fit in your digital marketing program? If you answered ‘with the SEO department’, you’re certainly not alone, as many marketers and businesses owners still use the traditionally...
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Using Large Business Tactics on a Small Business Budget

Using Large Business Tactics on a Small Business Budget written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing, and...
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Online Marketing News: Yahoo! Up Google Down, No Personalisation, Bye Bye Bing Digits

New Data Exposes the Best and Worst Customer Conversion Channels [Infographic] - A new infographic from Implisit which reveals the most and least effective channels for customer conversion might prompt...
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Too Many B2Bs Fail to Track, Measure Social Media

Many B2Bs still have a lot to learn when it comes to social media smarts, according to a new report. While most B2Bs know they should be engaging with their customers on social media, they’re often...
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5 Events for Learning B2B Content & Influencer Marketing Best Practices in Q1 2015

A tremendous amount of awareness and interest was created this past year for content marketing, influencer marketing and an integrated approach to creating digital experiences across channels. There are...
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Turn It Up! Book Review of ‘Welcome to the Funnel’ by Jason Miller

Some of the greatest rock songs are short. They start with a hard count, move fast and get your blood moving with just the right amount of energy to leave you inspired and set you on a course to create...
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