Online Marketing News: #SongsSecretlyAboutPancakes, Yelp Complains, Twitter Gets Analytical

Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers - The search marketing community is one that can be defined by the topics we write about and share with our colleagues....
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Digital Marketing – What Does It Really Mean? Insights from 9 Brand Digital Marketers

Have you noticed the phrase “digital marketing” being bounced around a lot more lately? Me too. I admit that I’m one of the sources of that bouncing. With the rate of change occurring...
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Evaluation Guide: Enterprise Social Relationship Platforms

For companies marketing with social media, it’s becoming impractical to manage it without a social relationship platform (SRP). A centralized platform can serve the publishing and data needs of numerous...
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Two Marketing Tips for Creating More Meaningful and Profitable Content

Understand Globally, Communicate Locally Literally and figuratively. While at networking event in Bucharest I met the head of global business development and partnerships for a well known video hosting...
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Ruling: What’s not allowed when accessing employees’ social media sites

There are a lot of laws HR pros pay close attention to (FMLA, ADA, FLSA, etc.), but the Stored Communications Act typically isn’t one of them. That should change.  The act prohibits the unauthorized...
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Online Marketing News: #NewTweetRecord, B2B Wants To Go Automatic, Tweeting Is Bad For The Bedroom

With 35.6 Million Tweets, Germany’s 7-1 #WorldCup Win Over Brazil Sets A New Twitter Record [STATS] - Tuesday, in a match that will be remembered for a long time and likely take the host nation (and...
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10 Real Time Content Discovery Tools for Curation, Engagement and Sharing

The influence of search on content beyond Google, Bing and Yahoo is pretty amazing. Just think of all the social media monitoring platforms that have launched – they’re all essentially search...
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ALJ slaps down NLRB on company’s social media policy

Perhaps you’ve heard: The National Labor Relations Board (NLRB) is out to squash any employee policy that has the potential to stymie union organizing efforts. But that’s what makes this latest...
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Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance

The obstacle in front of most large, or mature companies of any size when it comes to digital and content marketing, is the battle with status quo. From strategy to tactics and especially measurement,...
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R.I. Governor Signs Social Media Privacy Bill

Add Rhode Island to the list of states that have enacted laws to keep employers from prying into the social media accounts of employees and job applicants.  Governor Lincoln Chafee recently signed the...
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