Oh, great: NLRB’s back at it, editing your employee handbook

And the beat goes on: The National Labor Relations Board has stuck its nose into another non-union organization’s employee handbook.   The latest case involves Hills and Dales General Hospital...
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5 Steps to Content Marketing Awesome – You Can Do This!

Successful content marketing programs are ongoing communications efforts that empathize with customers and deliver useful experiences. Each content object published is a promise to the community that...
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The Hashtag Test: Best and Worst Practices for Social Media Marketers

Hashtags are wonderful social media marketing tools. They can highlight trends, tie campaigns to chosen keywords, and isolate conversations. The allure of the hashtag is strong, especially for brands...
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10 Mobile Apps, No Make That 49, That Make Our Day

Recently Verizon Wireless asked me to share some of my favorite mobile apps. I sent them a list and 6 of them made the post. But it got me thinking: what mobile apps do other marketing and communications...
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Online Marketing News: Mobile Dominates Search, Google+ Popularity Contest, The Most Engaging Social Network

YouTube, Google+, LinkedIn Drive More Engaged Referrals Than Facebook, Twitter [STUDY] - Shareaholic looked a six months of data from more than 200,000 websites between September 2013 and February 2014...
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The Definitive Facebook Advertising Playbook

The 4 Key Trends and 12 Strategies You Need to Know for 2014 The combination of Facebook’s massive audience and sophisticated third-party ad management platforms represents an excellent opportunity...
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Social Media Smarts Interview: Charlie Kautz of TaylorMade Golf

Social Media at a major brand – I think many people in the social media marketing industry would consider such a position a dream job. Or in the case of Charlie Kautz from TaylorMade Golf, the best...
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10 New Media Trends Shaping the Lives of Modern Consumers – Keynote with Randi Zuckerberg #CZLNY

The opening keynote at ClickZ Live New York started off with an introduction from John Barnes, Managing Director, Digital & Tech at Incisive Media. The featured speaker, Randi Zuckerberg (sister to...
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Overview of Today’s Digital Marketing Landscape – Lauren Vaccarello #czlny

It’s April Fools day today but there was no fooling attendees of the first ClickZ Live conference in New York who attended the pre-keynote presentation offering an overview of the current digital...
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Wrap Up: Waves to Remember from Social Media Marketing World 2014

Social Media Marketing World (SMMW14) was quite a ride for over 2,000 people from 40 different countries that attended, especially the team at TopRank Online Marketing. From an opening night reception...
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