Influencer Outreach – 5 Ways to Fail

Content Marketing has dominated much of the conversation about marketing in the past 2 years and the popularity of influencer marketing is also on the rise. What could be better than a combination of...
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12 Simple Ways to Improve your Small Business Blog

12 Simple Ways to Improve your Small Business Blog written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing  It’s guest post day here at Duct Tape Marketing and today’s...
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Discussion Point: To Cross-Post or Not to Cross-Post on Social Channels

Marketers are falling short when it comes to building real social relationships with their customers.This from the recent Forrester report, "Social Relationship Strategies That Work," which suggests...
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Content is not just a platform: Why I left journalism and joined TopRank Marketing

[Note from Lee: TopRank has made many advancements in the content marketing space over the past 5-6 years and that leadership has resulted in growth – including the addition of 15 new people to...
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5 Local Search Tactics You Must Employ Today

5 Local Search Tactics You Must Employ Today written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing This post is one in a series of tips designed to guide small business...
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IBM Security: Beware the Social Login Hacker

IBM security officials have detected a malicious attacker who intrudes into user accounts of those who log in to third-party websites via a social login. We’ve all seen it — "log in via...
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Our Top 10 Social Media Marketing Posts of 2014

It’s that time of year again – time for a round up of our top social media marketing posts for the year. 2014 was full of social media marketing changes ranging from major news feed visibility...
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5 Essential Skills for Digital Marketing Consultants

Much of today’s digital marketing consulting is about data: goals, KPIs and performance metrics. Processes and technology also play a big part, serving as a point of differentiation for many digital...
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You won’t believe where employees are taking conference calls

Conference calls are a necessary part of managing an increasingly remote and mobile workforce. But how much of employees’ attention do you really have on these calls? This news isn’t going...
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Online Marketing News: Mobile Ranking Signals, CEOs Wasting Money, Social Customer Service

54% of Facebook Users Login Multiple Times Per Day (Twitter: 34%) - More than half of Facebook active users (54 percent) log into the social network more than once per day, compared to just over one...
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