A Fascinating Interview with Sally Hogshead on Authority, Marketing Success and Personal Brand #authority2015

Energetic, enthusiastic, smart, funny – fascinating. Those are the words I would use to describe Sally Hogshead. You know, Sally Hogshead, the best-selling author, hall of fame speaker and CEO...
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Ready for a Bite? First Fruits of IBM-Twitter Deal Ripen

IBM and Twitter announced the first concrete results from a five-month-old partnership.The new offerings include a number of cloud-based services that mine Twitter data, as well as new developer tools....
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Ex-Ford Visionary Scott Monty Tells You His Social Secrets

It’s not every day you get to sit down with an "an unstoppable force of nature" — a guy Alan Mulally, the CEO of Ford Motor Company, described as "a visionary." But those...
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New Report: Content Marketing Performance – A Framework to Measure Real Business Impact

It’s safe to say that in 2015, the vast majority of businesses are creating content for marketing (B2C 77%, B2B 86%) 2015 CMI/MarketingProfs. But to what end? Content can create impact for a business...
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The Difference Between Brandividuals & Influencers – Why You Need Both

From creating advocacy programs to the content co-creation we specialize in at our agency, working with influencers presents a number of challenges, especially when it comes to effectively identifying,...
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Better and Faster – Your Path to Unstoppable Ideas Now Available

As a marketer, I'm approached on a regular basis to review books, products, and ideas from some well know entrepreneurs as well as young adults hoping to make a change in a particular niche or industry....
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Oracle Social Cloud Now Offers Instagram, Weibo Support

Keeping track of social media conversations around brands is a moving target. And it gets even more challenging as people extend their online presence to different platforms. But Oracle claims more help...
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Online Marketing News: Facebook Gets Topical, Instagram Gets On The Carousel, AdWords Gets Dynamic

Social Media Reviews Drive E-commerce Conversion [Infographic] - E-commerce is a booming market, and its growth is closely tied to social media engagement. This engagement from users is often in the...
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Can RelSci Help You Build Relationships and Gain Customers?

It’s all about who you know. At least that’s the contention of Relationship Science — RelSci for short. The New York City-based company claims it leverages  relationship capital...
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BADASS Book Review: The Content Code by Mark Schaefer

The Content Code: Six essential strategies to ignite your content, your marketing, and your business is the latest book from Mark Schaefer and like The Tao of Twitter and Social Media Explained, it’s...
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