5 Essential Skills for Digital Marketing Consultants

Much of today’s digital marketing consulting is about data: goals, KPIs and performance metrics. Processes and technology also play a big part, serving as a point of differentiation for many digital...
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You won’t believe where employees are taking conference calls

Conference calls are a necessary part of managing an increasingly remote and mobile workforce. But how much of employees’ attention do you really have on these calls? This news isn’t going...
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Online Marketing News: Mobile Ranking Signals, CEOs Wasting Money, Social Customer Service

54% of Facebook Users Login Multiple Times Per Day (Twitter: 34%) - More than half of Facebook active users (54 percent) log into the social network more than once per day, compared to just over one...
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5 Components of a Social Media Policy in a Regulated Industry

A sound social media policy serves two key purposes: 1. to educate employees on use within and outside a company work environment and 2. to mitigate corporate risk through guidance on process and procedure...
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6 Steps to an Optimized and Socialized Content Workflow

Digital marketing tactics have changed over the years but one thing has not – Customers are in the driver’s seat when it comes to the insights marketers need to deliver relevant, meaningful...
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Content Marketing Best Practices Report: Creating a Culture of Content

Content at scale is something many business leaders anticipate, but few know how to implement with any measure of quality. As companies come to appreciate the role of content as an essential business...
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How to Collect & Visualize Big Data Insights from Social Media

Today, it seems as though everyone communicates via Social Media in some shape or fashion.  Whether it be chatting with friends on Facebook, sharing ideas, opinions and cat memes on Reddit, or taking...
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Hey, That Online Marketing Word Cloud Looks Really Familiar!

In 2008 I wrote a blog post listing top search marketing blogs, each with a Wordle visualization image I created that was embedded from Flickr. In that list was a word cloud for this, TopRank’s...
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Superhero or Zero Digital Marketing Agencies – How Can You Tell?

Today, everyone is a digital marketing expert online. Or so it seems. The ease of publishing content on blogs, social media and even mainstream business publications has created a wave of marketing experts,...
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Online Marketing News: PageRank Is Dead, Google Gets Anti-Ads, Every Tweet Ever

10 Marketing Predictions for 2015 [INFOGRAPHIC] - There have been many changes in the digital marketing space over 2014, and that has marketers preparing to revise their strategies as we approach 2015....
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