Social Media for Lead Generation

Using social media to brand your business isn’t groundbreaking anymore. Been there, done that? But although social is still important for branding and generating buzz, it’s increasingly used for...
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Sprinklr Makes Its Third Buy This Year

Sprinklr, a New York City provider of social media management tools, has acquired highly targeted advocacy influencer platform, Branderati. The deal marks Sprinklr’s third acquisition in about...
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Content and Influencer Marketing is A Powerful Way to Grow Your Business

A never ending stream of high quality content simply isn’t sustainable for most organizations. But what if Marketers could tap into a rich source of content optimized for engagement, sharing and...
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What’s Next in B2B Marketing? #MPB2B Interview with Scott Stratten @UnMarketing

Marketing without marketing. Is that even possible in the business to business world? Not only is it possible, it’s what’s next. If you’re a business to business (B2B) marketer, you’ve...
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Online Marketing News: Analytics For All, Facebook Doubles Up, Google Speaks Your Language

Marketers’ Perceptions of Real-Time Marketing [Infographic] - Some 88% of marketers say real-time marketing is important to 2014, according to a recent survey by Evergage. The company surveyed 100+...
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Tweets to Treasure: Better Trend Analysis

There’s something intriguing about wandering anonymously through the day, going wherever you want, doing whatever you want — no questions asked, no calls from the office. Too bad that rarely...
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Interview with Content Curation and Marketing Software Guru Pawan Deshpande of Curata

In the world of content marketing, curation plays an instrumental role for companies that want to become a single source destination for industry news and information related to their area of expertise....
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Should You Use LinkedIn to Build a Network or an Audience?

I’m not sure how to use LinkedIn anymore. I’m on LinkedIn all the time as a social marketer, and over the last year or so I’ve noticed some big changes to two basic aspects of how I think...
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Facebook Tackles Clickbait, Reels In Rockin’ Headlines

Facebook could be the ultimate social media party pooper. Earlier this month it shut the gates on ‘Likes’ and this week it’s clamping down on funky, attention grabbing headlines, which...
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Infographic: Achieve Real Content Marketing ROI – 10 Tips from CMI, Dell, Kraft Foods, Curata, NewsCred

Understand Why Before ROI with Content Marketing The rush towards the content marketing bandwagon can seem as chaotic and nonsensical as most of the adventures of Alice in Wonderland. There are Cheshire...
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