Twitter Marketing: How Brands Can Rise to the Top of the Stream #SMMW15

L-R: Rob Wolf, Nicole Taylor, Pam Moore, Tyler Anderson, and Eric Tung What are brands doing to rise to the top of the Twitter stream? Marketers from Microsoft, BMC Software and Renaissance Hotels at...
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Do You Care What People Say About Your Brand on Facebook?

Developing a targeted message for a Facebook fan page audience can be challenge. The challenge takes a new turn when a business is unaware of how positively or negatively its online activity is accepted...
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HR administration: More difficult for small businesses? [Infographic]

Regardless of the size of the business, HR administration is a challenging job. But according to new research, HR pros at smaller firms have their own unique set of challenges — and rewards. The...
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Are These Vendors the Best at Social Media Monitoring?

Social media marketing can be a lot like email blasts. Send out something, and see if it sticks.  We’re still in early days here. Many digital marketing teams, especially B2B,...
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Coke’s Happiness Formula: Compelling Stories About Real People

Tim Goudie is a pilot, a camper, a hiker, a swimmer, a skier.But he’s also an international marketer with global experience in a variety of packaged goods industries. He’s director of social...
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5 Steps to Personalize Repurposed Content for Your Target Audience #SMMW15

Alexis, Kat, Jolina & Evan from #TeamTopRank brainstorming content. Repurposing content is most often a function of efficiency. Marketers investing in content have always sought to extend the value...
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The Online Privacy Checklist Every CMO Needs

CMOs are charged with social media marketing and monitoring what prospects and clients are saying online, but lack the technological capacity, power and often, the desire to monitor what employees are...
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Understanding Our E-Commerce Obsession [Infographic]

Customers worldwide are moving faster than ever before, hopping from device to device, buying anywhere. That’s creating opportunities for digitally savvy retailers. But it is also creating challenges...
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Is There a Light at the End of the Social Media Marketing Tunnel?

Digital marketers love talking about social media. Executives love return on investment (ROI). Can you truly show ROI on social media programs? GinzaMetrics is the latest company to offer a solution...
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A Fascinating Interview with Sally Hogshead on Authority, Marketing Success and Personal Brand #authority2015

Energetic, enthusiastic, smart, funny – fascinating. Those are the words I would use to describe Sally Hogshead. You know, Sally Hogshead, the best-selling author, hall of fame speaker and CEO...
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