Within the realm of B2B marketing, it’s stories, not “features and benefits” that allow brands to create relevant and engaging connections with prospective customers. Successful digital...

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U. S. Army Social Media Handbook Today is Memorial Day in the U.S., a day to remember all the men and women who died serving in the U.S. Armed Forces: Army, Navy, Air Force, Coast Guard and Marines. While...

Kmart is at it again with a clever follow up to their highly popular video “Ship My Pants” that has had over 17 million views. The play on words this time is “Big Gas Savings”...

Thursday is guest post day here at Duct Tape Marketing and today’s guest is Emeric Ernoult – Enjoy! Feeling a bit lost with your Facebook Page insights?  Good.  Facebook Insights...

I get to meet a lot of professionals in the marketing, advertising, communications and public relations industries where topics of conversation often revolve around content. Concerns about where to start,...

comScore reports that in April 2013 there were over 20 billion search queries and of the 13 billion+ handled by Google, 16% of daily searches have never been seen before.  Each of those attempts represents...

What if you could tap into the minds of 3,000 marketers to find out where they stand when it comes to social media marketing? How valuable would it be to know how your peers are handing the time commitments,...

For a recent presentation at a corporate communications and PR conference, I polled my network of digital marketing and PR pros working client-side about the most pressing questions they’re dealing...

New Google+ Layout: Hangouts, Photos and Stream Reminiscent of Pinterest Google announced a major update to their social network this week that changes the way Hangouts, photos and the Google+ stream...