The Role of Big Data in the Future of B2B Marketing

There’s now more data collected about our every interaction in the digital world than ever before. According to a Washington Post story, “brokers use ‘billions’ of data points to profile...
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Why Ello Really Matters

Why Ello Really Matters written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing By now you’ve probably started to hear rumblings about a new social network called...
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The Number One Secret to B2B Content Marketing Success Plus 150 B2B Marketing Statistics

Who doesn’t like a secret? Especially the single, most important content marketing secret to success for B2B companies. This year’s Benchmarks, Budgets, and Trends—North America report...
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Online Marketing News: Goodbye Yahoo! Directory, Panda Gets Another Update, Pinterest Gets Targeted

In Two Years, Mobile Video Viewers Have Increased 400% - There’s a very good chance that your customers are watching a video on their smartphone or tablet as we speak. Ooyala says that mobile video...
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What CX Experts Learned This Week #OOW14

After 300 sessions revolving around the customer experience at Oracle OpenWorld, a panel of senior practitioners today tried to summarize what they learned about social media, marketing and sales.There...
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How to Turn a New Fan into a Lifelong Follower

How to Turn a New Fan into a Lifelong Follower written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s...
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How to Turn a New Fan into a Lifelong Follower

How to Turn a New Fan into a Lifelong Follower written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s...
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The B’s in B2B Are People Too – A More Human Approach to Business Marketing

Answering any question about what’s next in B2B marketing must involve the increasing attention on buyers as people vs. simply “business to business”. The human element of business marketing...
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Burn Out or Burn Bright? 3 Essential Tips for Digital Marketers

Come Autumn, there’s nothing better than a good ‘ol campfire. It’s the season for crackly leaves, chilly Fall air, and marshmallows on a stick. A hot, well-tended fire during the chill is a...
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ROI Is the Wrong Tool to Justify Social Investments

Social media and social networking have become core business tools in the business world. Every major brand has some level of social media account or social engagement with its customers at this point,...
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