SlideShare for Business: Tips and Tricks for Success from #SMMW14

If you’re not using SlideShare in your digital marketing tactical mix, you are missing out. As Todd Wheatland said in his session at #SMMW14, ‘whatever you’re selling, there’s a business case...
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How Content Plus an Influencer Network Can Grow Your Business

Photo credit: DJ Waldow Your customers are experiencing content shock. Every day there is more content being created than the day before, and it’s up to savvy content marketers to cut through the noise...
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5 Content Marketing Best Practices Most Businesses Aren’t Doing, but Should! #SMMW14

(Image credit: @aaronnak) George Carlin famously said, the goal of human beings is to acquire stuff, then to store it somewhere. Unfortunately, many businesses have treated their corporate content the...
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Online Marketing News: Tag – Twitter’s It, Social Media Giants Play Nice, Instagram Hits 200 Million and 20 Billion

Twitter Adds Multi-Photo Posts and Tagging - We’re rolling out two new mobile features that make photos on Twitter more social. One is photo tagging, which lets you tag the people in your photo; the...
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Employees Are Your Best Social Media Advocates – Here’s Why #SMMW14

What if I told you that you could increase the reach of your social content by a factor of ten by utilizing a resource that you already have? What resource is this, you ask? Your employees. Jay Baer,...
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3 Powerful Tips for Effective Blog Writing

Blog writing has become increasingly popular these days. However, many people don't know the basic rules on how to write blog posts and leave readers in a good mood after they read it. You should make...
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Social media recruiting: 30 tools HR can’t live without [INFOGRAPHIC]

Trying to find new employees via social media? Here’s what you’ll need.  GSMI has put together a list of the top 30 social media recruiting tools that HR pros of all sizes use. The list includes: customer...
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Email Marketing Essentials: A Checklist for Writing Emails That Get Opened

Note from Lee: It is with great joy that I get to  introduce new TopRank Marketers to our readers here at Online Marketing Blog. Ever since Brooke Furry joined our team, she has been opening up smiles...
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We Are On the Path to 1,000 Sales Leads

Last week I wrote about the big picture of what it would take to attract 1,000 leads, both the philosophy and structure of what would create the attraction. I also talked about all the research I did...
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5 Must Read Perspectives on Social Media Marketing Strategy

The eternal debate in marketing: Strategy before tactics vs. Tactics to develop strategy. So many companies have become comfortable reacting to industry trends and competitors with tactics, that they...
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