Online Marketing News: Facebook Fiends, Snapchat Ads, Goodbye Fake Likes

Marketers’ Twisted Cross-Channel Attribution [Infographic] - Linking customer data points can sometimes feel like playing a game of Twister. With so many on- and offline customer touchpoints, the...
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The Best Response to ‘What’s Our Social Media ROI?’ #eMetrics

Ever get the question? "What’s our ROI on social media?" Now the forehead sweats come. You don’t have any dollar sign attached to an answer, so you’re screwed. Maybe not,...
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Social Media: More Powerful Than Mother Nature

I took my annual holiday in the Adirondacks last month to spend time with Mother Nature at her finest. Yes, it was incredibly beautiful and, no, I did not disconnect from the grid as I had planned. In...
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What is the Future of Content for B2B Marketing? Find out at #MPB2B

Content makes the B2B marketing world go round in so many ways. But will content of the future be as important as it is today? According to the “hot of the press” report from Content Marketing...
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Jim Lundy: Driving Value from Social Business Networks

It’s been years since companies began adding in-house social networks to enhance collaboration among employees. Now it’s time to get real business value out of them.Until recently, many companies...
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The Role of Big Data in the Future of B2B Marketing

There’s now more data collected about our every interaction in the digital world than ever before. According to a Washington Post story, “brokers use ‘billions’ of data points to profile...
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Why Ello Really Matters

Why Ello Really Matters written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing By now you’ve probably started to hear rumblings about a new social network called...
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The Number One Secret to B2B Content Marketing Success Plus 150 B2B Marketing Statistics

Who doesn’t like a secret? Especially the single, most important content marketing secret to success for B2B companies. This year’s Benchmarks, Budgets, and Trends—North America report...
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Online Marketing News: Goodbye Yahoo! Directory, Panda Gets Another Update, Pinterest Gets Targeted

In Two Years, Mobile Video Viewers Have Increased 400% - There’s a very good chance that your customers are watching a video on their smartphone or tablet as we speak. Ooyala says that mobile video...
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What CX Experts Learned This Week #OOW14

After 300 sessions revolving around the customer experience at Oracle OpenWorld, a panel of senior practitioners today tried to summarize what they learned about social media, marketing and sales.There...
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