The Smucker’s Facebook Fail: How to Protect Your Brand

Posts are disappearing from Smucker’s’ Facebook page, and consumer social reaction is anything but sweet. The company, best known for its jams and jellies, is making headlines for deleting...
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Few Businesses Use Social and Mobile to Improve Productivity

Enterprises are using social and mobile to improve customer engagement, but not using them to improve productivity. At least that is the conclusion of new research from UK-based Advanced Business Solutions...
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Sean Womack on Marketing: ‘We All Borrow, We All Steal’

Sean Womack is arguably one of the most honest marketers around. Who else states unequivocally on his website, "No one needs what I do?" Or suggests, on the concept of innovation, "We...
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Improve Digital Marketing Performance with Attract, Engage, Convert Sales Cycle Analytics

According to recent research from Hubspot, CMOs are planning to increase their budgets for web analytics by 60% in 2015. That may sound like a lot, but it’s money well spent when you consider that...
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Improve Digital Marketing Performance with Attract, Engage, Convert Sales Cycle Analytics

According to recent research from Hubspot, CMOs are planning to increase their budgets for web analytics by 60% in 2015. That may sound like a lot, but it’s money well spent when you consider that...
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Finally: A sensible ruling by the NLRB

To say the National Labor Relations Board (NLRB) has been interpreting parts of the National Labor Relations Act (NLRA) “broadly” is being kind. In the name of upholding the act, the board’s...
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6 Secrets to Happier Holidays for Employees

According to the American Psychological Association’s annual Stress in America survey, the most commonly reported sources of stress include money (71 percent), work (69 percent) and the economy...
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How to Incorporate SEO and Influencer Content

Make no mistake, discovery of content through search engines is more important than ever. But the practice of optimizing content for search visibilty has changed substantially. As search engines look...
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Monster Partners with Twitter to Crush Linkedin

Monster may be the granddaddy of online job search, but that doesn’t mean its technology is archaic or rusty. In fact, leveraging the intellectual property from two acquisitions made earlier this...
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How To Leverage Twitter Analytics

I use Twitter on daily basis — so much so that I sometimes overlook how some people still struggle with understanding how to write a basic tweet. Twitter has answered that struggle in launching...
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