Employees Are Your Best Social Media Advocates – Here’s Why #SMMW14

What if I told you that you could increase the reach of your social content by a factor of ten by utilizing a resource that you already have? What resource is this, you ask? Your employees. Jay Baer,...
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3 Powerful Tips for Effective Blog Writing

Blog writing has become increasingly popular these days. However, many people don't know the basic rules on how to write blog posts and leave readers in a good mood after they read it. You should make...
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Social media recruiting: 30 tools HR can’t live without [INFOGRAPHIC]

Trying to find new employees via social media? Here’s what you’ll need.  GSMI has put together a list of the top 30 social media recruiting tools that HR pros of all sizes use. The list includes: customer...
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Email Marketing Essentials: A Checklist for Writing Emails That Get Opened

Note from Lee: It is with great joy that I get to  introduce new TopRank Marketers to our readers here at Online Marketing Blog. Ever since Brooke Furry joined our team, she has been opening up smiles...
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We Are On the Path to 1,000 Sales Leads

Last week I wrote about the big picture of what it would take to attract 1,000 leads, both the philosophy and structure of what would create the attraction. I also talked about all the research I did...
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5 Must Read Perspectives on Social Media Marketing Strategy

The eternal debate in marketing: Strategy before tactics vs. Tactics to develop strategy. So many companies have become comfortable reacting to industry trends and competitors with tactics, that they...
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Getting Your Boss to Invest in Content Marketing

A man by the name of Dr. August Oetker developed his Backin baking powder in the late 1800s. In order to set his product apart from others, he would print recipes on the back. Eventually, Oetker sold cookbooks...
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Is the EEOC jumping on the social media bandwagon?

The Equal Employment Opportunity Commission (EEOC) is starting to poke around one of the workplace’s biggest trouble areas.  The agency recently held a meeting to gather info about the growing use...
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Online Marketing News: Facebook Eats Google’s Pie, Softer Panda Coming Soon, Smartphones Beat TVs

Study: Twitter Reveals Which Tweets Get The Most Engagement - We’ve seen third-party studies on what makes a tweet succeed, like this one, for example. But Twitter went ahead and did a study of its...
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Online Reputation – Protecting Your Children

addthis.layers({ 'theme' : 'transparent', 'share' : { 'position' : 'left', 'numPreferredServices' : 5 }, 'whatsnext' : {} }); The majority of the work I do is helping...
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