The High-Performance Marketing Plan: A 6-Step Blueprint To Exceeding Your Goals

As marketers, we often find ourselves on the dreaded execution treadmill. Running from campaign to campaign and tactic to tactic without understanding the impact we’re having on the bottom line....
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How to Make Any Content SEO-Friendly

Content marketing has become an important piece of a modern digital marketing plan. Marketing teams are producing more content than ever, working closely with editorial teams, and pumping out blog posts...
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Kurt Shaver on #SocialSelling: Leveraging LinkedIn and Other Social Apps to Grow Your Business

Kurt Shaver on #SocialSelling is designed to help salespeople get the most out of social applications like LinkedIn and Twitter. The 140 Twitter-sized quotes include strategies, techniques, and instantly...
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Twitter User Guide — Useful Commands and Shortcuts

One of the best social networking sites is Twitter. The only problem with it is that it just does so many things. While most know how to do the basics on Twitter, there exists some useful commands and...
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Percolate Bubbles Up With Another $40M

Percolate caught attention from Forrester analysts because of its "bold vision for how social and nonsocial marketing fit together." Now that same vision is also catching attention from venture...
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Adobe Document Cloud eSign Services and Salesforce

You already rely on Salesforce for tracking sales leads, manage customer and prospect interactions, and achieve higher levels of performance. Now you can close deals even faster by adding e-signatures...
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7 Deadly Sins of Pharma Targeting

OverviewTargets that are smartly identified and prioritized are a key ingredient of the pharmaceutical commercial sales process. In a time when much of the pharma industry tries to cope with transformational...
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7 Deadly Sins of Pharma Targeting

OverviewTargets that are smartly identified and prioritized are a key ingredient of the pharmaceutical commercial sales process. In a time when much of the pharma industry tries to cope with transformational...
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3 Tips and Tricks for Efficient Pharma Targeting

OverviewMany pharmaceutical companies use the same traditional method for targeting. They use the same data and go through the same time consuming process only to end up with the same targeting plan as...
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3 Tips and Tricks for Efficient Pharma Targeting

OverviewMany pharmaceutical companies use the same traditional method for targeting. They use the same data and go through the same time consuming process only to end up with the same targeting plan as...
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