We Are On the Path to 1,000 Sales Leads

Last week I wrote about the big picture of what it would take to attract 1,000 leads, both the philosophy and structure of what would create the attraction. I also talked about all the research I did...
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5 Must Read Perspectives on Social Media Marketing Strategy

The eternal debate in marketing: Strategy before tactics vs. Tactics to develop strategy. So many companies have become comfortable reacting to industry trends and competitors with tactics, that they...
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Getting Your Boss to Invest in Content Marketing

A man by the name of Dr. August Oetker developed his Backin baking powder in the late 1800s. In order to set his product apart from others, he would print recipes on the back. Eventually, Oetker sold cookbooks...
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Is the EEOC jumping on the social media bandwagon?

The Equal Employment Opportunity Commission (EEOC) is starting to poke around one of the workplace’s biggest trouble areas.  The agency recently held a meeting to gather info about the growing use...
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Online Marketing News: Facebook Eats Google’s Pie, Softer Panda Coming Soon, Smartphones Beat TVs

Study: Twitter Reveals Which Tweets Get The Most Engagement - We’ve seen third-party studies on what makes a tweet succeed, like this one, for example. But Twitter went ahead and did a study of its...
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Online Reputation – Protecting Your Children

addthis.layers({ 'theme' : 'transparent', 'share' : { 'position' : 'left', 'numPreferredServices' : 5 }, 'whatsnext' : {} }); The majority of the work I do is helping...
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5 Social Selling Tactics to Attract, Engage & Convert More Customers

Outside of marketing and customer service, one of the fastest growing areas in the social media world is social selling. With billions of people connected to social networks for personal and business...
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Why It Might Be Time to Start Taking Gifs Seriously

Why It Might Be Time to Start Taking Gifs Seriously written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and...
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Time wasters: Employees are costing you by … [INFOGRAPHIC]

Staffers aren’t working every second they’re in the office (though that’d be nice). Here’s where their time goes when it’s not toward work.  Biz 3.0 and Time Doctor have compiled...
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Organic Facebook Marketing Tips From the Pros

Facebook has become quite a conundrum for many marketers. For years, companies of all sizes have invested in organic and paid efforts to grow their Facebook fans. The “like” served as an opt-in for...
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