Can B2B Firms Really Get Anything Out of Social?

B2B and social media. Ok, we know. If you’re in B2B marketing, there’s a chance you may be rolling your eyes. Bringing back your Facebook impression stats to the CEO of a multi-billion manufacturing...
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Look Who’s Talking … And It’s Not Americans

Who talked the most during Social Media Week? Don’t bet on the US.Americans accounted for 50 percent fewer of online conversations than the leading country during Social Media Week, which ends today...
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Online Marketing News: Pinterest and Instagram Are Addictions, YouTube Most Converting, Facebook Gets Timely

SMBs Allocate More Budget to Social Than Other Channels - BIA/Kelsey’s new study shows that small and medium businesses now use social more than any other media platform for business purposes. ClickZ A...
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Ruthless Pragmatism: Kevin Spacey’s Approach to Content Marketing

In case you missed it, the ‘ruthless pragmatism’ approach to politics of House of Cards’ Frank Underwood has stretched far beyond Capitol Hill to the world of content marketing. With the lessons...
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How to Get Executive Buy-In for Your B2B Influencer Marketing Program

Increasing numbers of marketers are enthusiastic about the power of influencer marketing – and not just in the B2C marketing world. B2B marketers are also discovering that influencer marketing goes...
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Stock Photo Agency Adds Social to Search

Sure a picture is worth a whole lotta words. But how do you find the right picture to use in your marketing?As anyone who has combed the archives of a stock photo site can attest, it isn’t easy. ...
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Discussion Point: Will We Still Use Twitter in 10 Years?

Technology tastes change quickly. Things can be hot today, gone tomorrow. Anybody remember Pointcast? Once the software app of the moment, it was quickly tossed into the rubbish bin of technology history....
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Google Plus Gasps for Breath, Does Anyone Care?

There’s no mourning in cyberspace, no overt sentimental ramblings on social media — despite yet another move by Google to put its struggling social network out of its misery. This time, Google...
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31 Predictions on the Future of B2B Marketing

Precognitive Marketing, neural interfaces to marketing dashboards, Google cranial implants – is this science fiction or is it the future of B2B marketing? Maybe a bit of both! These and many more...
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3 Events on the Future of B2B Marketing, Digital Public Relations & Social Media

As we enter the 4th quarter of 2014, many marketers will be focusing on what’s next for the coming year. While most marketing planning for 2014 has “officially” occurred by now, let’s...
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