How to Turn a New Fan into a Lifelong Follower

How to Turn a New Fan into a Lifelong Follower written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s...
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How to Turn a New Fan into a Lifelong Follower

How to Turn a New Fan into a Lifelong Follower written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s...
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The B’s in B2B Are People Too – A More Human Approach to Business Marketing

Answering any question about what’s next in B2B marketing must involve the increasing attention on buyers as people vs. simply “business to business”. The human element of business marketing...
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Burn Out or Burn Bright? 3 Essential Tips for Digital Marketers

Come Autumn, there’s nothing better than a good ‘ol campfire. It’s the season for crackly leaves, chilly Fall air, and marshmallows on a stick. A hot, well-tended fire during the chill is a...
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ROI Is the Wrong Tool to Justify Social Investments

Social media and social networking have become core business tools in the business world. Every major brand has some level of social media account or social engagement with its customers at this point,...
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B2B Marketing Convergence: Disappearing Silos, B2C to B2B Mind-Meld, Inbound Outbound Mastery

My first experience with B2B Marketing in the digital marketing industry started as the worlds of Public Relations and SEO started to collide early in 2001. Our tiny agency won a media relations account...
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Sounds of Silence Hamper CEOs on Social

Maybe they’re stuck in their ways, busy or just plain shy. Whatever the reason, there’s not much tweeting going on at the top. A new survey shows that Fortune 500 CEOs aren’t using Twitter...
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Can B2B Firms Really Get Anything Out of Social?

B2B and social media. Ok, we know. If you’re in B2B marketing, there’s a chance you may be rolling your eyes. Bringing back your Facebook impression stats to the CEO of a multi-billion manufacturing...
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Look Who’s Talking … And It’s Not Americans

Who talked the most during Social Media Week? Don’t bet on the US.Americans accounted for 50 percent fewer of online conversations than the leading country during Social Media Week, which ends today...
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Online Marketing News: Pinterest and Instagram Are Addictions, YouTube Most Converting, Facebook Gets Timely

SMBs Allocate More Budget to Social Than Other Channels - BIA/Kelsey’s new study shows that small and medium businesses now use social more than any other media platform for business purposes. ClickZ A...
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