Google Confirms Data Sharing Deal With Twitter

People will find out what you’re tweeting quicker, thanks to a partnership between Google and Twitter. The deal, confirmed in Twitter’s fourth quarter earnings call, will allow Twitter...
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Beyond Content for Marketing – Channels of Distribution and Being the Best Answer

For businesses that want to differentiate and create a meaningful connection with buyers across the customer lifecycle, content is the answer. This is especially true with business buyers. According...
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South Carolina to Bar State Workers From Using Social Media on Official Time Starting in July

Forget about using social media during official work time if you are an employee of the government of South Carolina. Starting in July, the state’s code of conduct will ban them from using social...
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Online Marketing News: Tweets in Google Searches, Content Out Of Focus, Facebook Domination

Marketing Trends Road Map for 2015 [INFOGRAPHIC] - Feeling a little lost? Does your marketing plan for 2015 look like it was drawn on a napkin? Uberflip, a content publishing platform, has an infographic...
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Is Your Business Blog Running on Empty? Here Are 4 Ways To Fill the Tank

I’m a bit of a risk-taker when it comes to my gas tank. If you cared to check, most days you will find me driving around with the gas light on. In fact, I’ve done this so long that I have it down...
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B2B Channel Marketing Strategies: 12 Data and Content Takeaways from #BMAMN

Panelists, from left, Heather Anfang, John Peters, Barbara Merwin and Chris Hawver discuss channel marketing strategies at Tuesday’s BMAMN event. What do marketing professionals from industries as diverse...
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Singapore Firm Challenges Hootsuite, Buffer

Consumers and executives alike are managing multiple social media accounts — a juggling act because what’s appropriate for one social network may not be for another. Celebrities generally...
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B2B Marketing eBook: Inspiration From 14 Marketing Influencers

The digital marketing industry is shaped by great minds that, while keeping one eye on the work at hand, are focusing the other on the future. These great minds help us see “what’s next”...
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Shareablee’s Tania Yuki: Social Media Marketing Needs Better Data

Tania Yuki is a lawyer who "likes making things" — and what better thing to make than a company? In 2013, Yuki founded Shareablee, a social media analytics startup that provides marketing...
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The Super Bowl of Content Marketing Audits – Optimized, Socialized & Integrated

With the Patriots win last night, I can’t help but try and squeeze a football metaphor into this post. See? It got your attention! Like football of days past, mainstream Digital Marketing has evolved....
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