31 Predictions on the Future of B2B Marketing

Precognitive Marketing, neural interfaces to marketing dashboards, Google cranial implants – is this science fiction or is it the future of B2B marketing? Maybe a bit of both! These and many more...
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3 Events on the Future of B2B Marketing, Digital Public Relations & Social Media

As we enter the 4th quarter of 2014, many marketers will be focusing on what’s next for the coming year. While most marketing planning for 2014 has “officially” occurred by now, let’s...
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Online Marketing News: Unpopular Is Less Popular On Social, C-Suite Doesn’t Get Digital, Facebook For The Media

Social Networking Accounts For (at Least) 28% of All Media Time Spent Online [STUDY] - Internet users now spend a daily average of 6.09 hours on online media, and more than one full quarter of all that...
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5 Creative Marketing Uses for Swag

In theory, “swag” is a great way to get a brand or company out there. Receiving anything for free often leaves a memorable impression on consumers, regardless of whether the swag is in the form of...
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How to Tune Up Your Tweets #INBOUND14

Fair to say Twitter has a pretty good audience with its 271 million active monthly users who collectively send out a billion tweets every two days.As you might suspect, research shows that tapping into...
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Discussion Point: Is Work Interfering With Our Personal Lives?

Put down your phone, please — you can call your cousin in a minute. And hold off updating your Facebook status or tweeting about the fantastic mocha latte you had an hour ago or watching the YouTube...
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Three Tips For a Bang-Up Blog

Looking to get the most bang for your blog? Follow the three-step playbook created by Anum Hussain, a growth marketer for HubSpot’s inbound sales division, created after staring down the daunting...
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How to Make B2B Marketing Stories Bigger With Social Media Microcontent

Storytelling is a fundamentally human experience. We love to tell stories, ranging from whimsical fantasy to tense political thrillers. Some psychologists believe storytelling is actually necessary for...
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A Writer’s Guide: Calls to Action – Tips Inspired by Tweets from Content Marketing World

Note from Lee: Please welcome Andy Thomson from TopRank in his first post to Online Marketing Blog: In managing the content marketing for a brand, you have to focus on the bottom line. You have to push...
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Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content – Interview with Ann Handley

The bell has rung and class is in session. The topic? Creating content. In particular, ridiculously good content. Your professor for this essential business skill is none other than Ann Handley, Chief...
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