Three Tips For a Bang-Up Blog

Looking to get the most bang for your blog? Follow the three-step playbook created by Anum Hussain, a growth marketer for HubSpot’s inbound sales division, created after staring down the daunting...
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How to Make B2B Marketing Stories Bigger With Social Media Microcontent

Storytelling is a fundamentally human experience. We love to tell stories, ranging from whimsical fantasy to tense political thrillers. Some psychologists believe storytelling is actually necessary for...
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A Writer’s Guide: Calls to Action – Tips Inspired by Tweets from Content Marketing World

Note from Lee: Please welcome Andy Thomson from TopRank in his first post to Online Marketing Blog: In managing the content marketing for a brand, you have to focus on the bottom line. You have to push...
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Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content – Interview with Ann Handley

The bell has rung and class is in session. The topic? Creating content. In particular, ridiculously good content. Your professor for this essential business skill is none other than Ann Handley, Chief...
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Online Marketing News: Most Popular Acronyms LOL, Most Social Isn’t Engaging, Twitter CEO Does Some Explaining

Twitter ‘Buy’ Button Launches (Alongside New Twitter Commerce T&Cs) - We’ve been tracking the rumours for a while and now, finally, Twitter’s ‘Buy’ button has launched, and with it some...
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Creating Content That Drives Revenue: Jason Miller and Shafqat Islam

It’s another packed house in the ROI track with LinkedIn’s Jason Miller and NewsCred’s Shafqat Islam taking the stage after Shane Snow’s inspiring session. The duo did not disappoint....
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Social Marketing, Redefined: The Death of Organic Reach and the New Customer Data Imperative

As mobile device proliferation has given way to increased cross-device interactions, and the always-on nature of digital has enabled nearly uninterrupted real-time content consumption, marketers face...
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Three Stories That Will Help Content Marketers Win With Storytelling

Back in August of ’13, Contently co-founder Shane Snow wrote the following in a LinkedIn Influencer post: “Every few minutes, a new buzzword rips through the business world, skids, gets a few...
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6 Things to Consider Before Buying Enterprise Social Software

The social software market is dynamic and growing. It’s customer rather than vendor driven, and grew by 15 percent last year, according to Gartner’s recently published Magic Quadrant for Social...
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TopRank’s Lee Odden Tackles Influencer Marketing in 5 Simple Steps

At the largest content marketing conference in the world, over 2,500 attendees from 50+ countries converged on Cleveland, Ohio this week to learn about all things content marketing. Our agency, TopRank...
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