Marketing Prediction Overload: 200 Plus Digital Marketing Predictions for 2015

What’s around the corner for digital marketing in 2015? Answers to that question seems to be in abundance as we close out 2014 and look for affirmations of plans for the coming year. From social...
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3 Reasons Why Your Content Marketing May Have Failed In 2014

Content marketing is a tactic that requires research, testing and then a strategy on how to proceed. A lot of businesses tried content marketing for the first time in 2014. Those who didn’t see the...
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Ekaterina Walter: Success Is a Team Sport

The most influential Renaissance man in digital marketing is quite likely a woman. Ekaterina Walter not only has an attention-getting title — global evangelist at Sprinklr — but is also a...
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This social media policy sure seems shaky, don’t you think?

It seems policy makers for the town of South Pittsburg, TN, may not have been paying attention.  Overly-restrictive social media policies have been getting shredded recently, mostly by the National Labor...
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Online Marketing News: Google Responds To Responsive, A Twitter Minute, Facebook Offers

A Twitter Minute - A minute isn’t that long, is it?  What can take place in just 1 minute?  Find out what goes down on Twitter in just 60 seconds. WhoIsHostingThis? Report: U.S. Mobile Search...
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Global Content Marketing – Book Review

The opportunity to attract, engage and persuade  buyers through useful content extends to markets on a global scale. But the same rules about content that work at home may not work abroad. Nor the processes...
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Social Media Content: Pros, Cons, Examples and Best Practices

Aside from your company website, social media content may be one of the most visible forms of content marketing that a brand can produce. When potential customers are seeking out information about your...
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How to Use Twitter to Influence People and Make Sales

Ever wonder what top sales people tweet about? Is it all business all the time — or do they spice up the conversations with tidbits about their personal lives? What information do they share —...
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A Marketer and a Journalist Walk Into a Bar: 5 Definitions of Brand Journalism

So … a marketer and a journalist walk into a bar. That could either be the start to a joke meant for somewhere other than this blog, or the beginning of a definition of the term ‘brand journalism.’ Let’s...
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A Marketer and a Journalist Walk Into a Bar: 5 Definitions of Brand Journalism

So … a marketer and a journalist walk into a bar. That could either be the start to a joke meant for somewhere other than this blog, or the beginning of a definition of the term ‘brand journalism.’ Let’s...
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