Wrap Up: Stories and Influencer Marketing Lead the B2B Content Marketing Bonanza at #C2C15

More than 7,000 Twitter posts by 1,600+ different users generated almost 28 million impressions during this week’s Content2Conversion Conference in Scottsdale, Arizona. For three days, the resort at...
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Wayin Launches New Social Search and Analytics Platform

Wayin, a company that makes tools to analyze and integrate social content, today released a social media analytics and display platform designed to make it easier for digital marketers to find, understand...
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The Most Important Thing Missing From Your B2B Content: Forrester’s @LauraRamos Tells All #C2C15

A lot of presentations at this week’s Content2Conversion Conference touched on theories and tactics related to creating customer focused narratives in B2B content. While some marketers might think of...
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Build Your Own Brand Marketing Social Newsroom: Tips From SAP at #C2C15

SAP’s Celia Brown and Amy Hatch pose for a photo after their session at Content2Conversion Celia Brown and Amy Hatch came to brand journalism from different directions: One marketing and the other...
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Live from #C2C15 – How Optum Transformed Their B2B Marketing to a Content-Lead Strategy

It’s a big task to move an 80,000 employee organization on to a completely different mode of marketing thought. But that’s what Karen Thomas-Smith and her team at Optum has done, and they did it in...
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Live from #C2C15 – Lee Odden on How to Co-Create B2B Marketing Content With Influencers

At the Content2Conversion conference in Scottsdale, there were a lot of hands up when Lee Odden asked how many in the audience had been tasked with developing substantially more content for 2015. The...
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How Twitter Could Win the Social Media War

Twitter’s had a pretty busy 2015 so far. Just look at the data-sharing deal with Google and the acquisition of Niche, a content creation platform for the creative community. However, the social...
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Stay tuned for posts from #C2C15

Today through Thursday of this week, you’ll see posts on TopRank Blog from the B2B Content to Conversion Conference in sunny Scottsdale, Arizona.  I’ll be live-blogging a few sessions from...
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Best Marketing Advice Ever from Symantec, Kraft, Marriott, Google, Motorola, Condé Nast

Last month, we published, Worst. Marketing. Advice. Ever. Top Brands Share All. There were some doozies on that list – some of the worst marketing advice our group of influencers ever received. Thank...
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Co-Creator of Net Promoter Score Releases New CX Platform

The Redwood Shores, Calif. company that helped create the Net Promoter Score this week released an insights platform designed to improve customer experience programs. Officials at cloud-based provider...
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