CPM Rises, CPC Drops for Facebook Advertisers

Advertisers are becoming more sophisticated in their Facebook advertising strategy. That’s one of the key takeaways in the latest data about global Facebook advertising from social marketing software...
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Marketing Techniques Every Small Business Should Use

Marketing Techniques Every Small Business Should Use written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and...
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Why Social Media is a Must for all Companies

Why Social Media is a Must for all Companies written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s...
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Social media laws by state: Rules employers need to know

To access or not to access employees’ (or job candidates’) social media accounts? It’s a tricky — and risky — question for employers.  The reason: The rise of social media...
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The Power of Empathy for More Customer Focused Content Marketing

Marketers are really jumping on the content bandwagon while the definition of what “content marketing” really means varies greatly between the SEO, PR, advertising and custom publishing industries. For...
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Startup Offers Free Collaboration Option for Any Web Page

Just as Microsoft blends Yammer into Office365, a startup is offering a free service to add a Facebook-like collaboration tool to any web page. Lifestreams Technologies, a 2-year-old company based in...
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Online Marketing News: Google+ Lets You Fake It, Facebook Saves, Microsoft Overtakes Yahoo

How do Social Signals Impact SEO? [Infographic] - How is social tied to SEO?  Click the graphic above to checkout how social signals can impact your SEO. SocialTimes Twitter and Pinterest Lead Mobile...
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Social Media Marketing for Lead Generation

Social Media Marketing for Lead Generation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s...
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Salesforce Unveils Sales Reach with New Tools for Mobile

"Instant marketing and selling." That’s the idea behind Salesforce’s new Sales Reach offering, announced today.  It combines the Salesforce1 Sales Cloud, marketing automation...
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Influencer Marketing and Content FTW! 7 Steps to Co-Created Awesome

What’s a faster way to connect with a target audience than building thought leadership from scratch? Working with influencers that already have authority and credibility with the target audience...
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