B2B Marketing Convergence: Disappearing Silos, B2C to B2B Mind-Meld, Inbound Outbound Mastery

My first experience with B2B Marketing in the digital marketing industry started as the worlds of Public Relations and SEO started to collide early in 2001. Our tiny agency won a media relations account...
0 comment

Sounds of Silence Hamper CEOs on Social

Maybe they’re stuck in their ways, busy or just plain shy. Whatever the reason, there’s not much tweeting going on at the top. A new survey shows that Fortune 500 CEOs aren’t using Twitter...
0 comment

Can B2B Firms Really Get Anything Out of Social?

B2B and social media. Ok, we know. If you’re in B2B marketing, there’s a chance you may be rolling your eyes. Bringing back your Facebook impression stats to the CEO of a multi-billion manufacturing...
0 comment

Look Who’s Talking … And It’s Not Americans

Who talked the most during Social Media Week? Don’t bet on the US.Americans accounted for 50 percent fewer of online conversations than the leading country during Social Media Week, which ends today...
0 comment

Online Marketing News: Pinterest and Instagram Are Addictions, YouTube Most Converting, Facebook Gets Timely

SMBs Allocate More Budget to Social Than Other Channels - BIA/Kelsey’s new study shows that small and medium businesses now use social more than any other media platform for business purposes. ClickZ A...
0 comment

Ruthless Pragmatism: Kevin Spacey’s Approach to Content Marketing

In case you missed it, the ‘ruthless pragmatism’ approach to politics of House of Cards’ Frank Underwood has stretched far beyond Capitol Hill to the world of content marketing. With the lessons...
0 comment

How to Get Executive Buy-In for Your B2B Influencer Marketing Program

Increasing numbers of marketers are enthusiastic about the power of influencer marketing – and not just in the B2C marketing world. B2B marketers are also discovering that influencer marketing goes...
0 comment

Stock Photo Agency Adds Social to Search

Sure a picture is worth a whole lotta words. But how do you find the right picture to use in your marketing?As anyone who has combed the archives of a stock photo site can attest, it isn’t easy. ...
0 comment

Discussion Point: Will We Still Use Twitter in 10 Years?

Technology tastes change quickly. Things can be hot today, gone tomorrow. Anybody remember Pointcast? Once the software app of the moment, it was quickly tossed into the rubbish bin of technology history....
0 comment

Google Plus Gasps for Breath, Does Anyone Care?

There’s no mourning in cyberspace, no overt sentimental ramblings on social media — despite yet another move by Google to put its struggling social network out of its misery. This time, Google...
0 comment