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5 Non Spammy Ways To Get a Blogger’s Attention
Everyone, from PR firms to individuals with a product to sell, pitches bloggers these days. Getting coverage or exposure for your business by way of a number of highly read blogs should be a foundational element of your PR approach. So, I thought I would share of few of my thoughts on the most effective [...]
5 Non Spammy Ways To Get a Blogger’s Attention is a post from: Small Business Marketing Blog from Duct Tape Marketing
Weekend Favs May Twelve
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one [...]
Weekend Favs May Twelve is a post from: Small Business Marketing Blog from Duct Tape Marketing
Engaging Your Macro Metric As a True Measure of Success
Business owners and marketers are told to measure and quantify everything. The problem is this practice alone can lead to false assumptions and a fixation on things that simply don’t matter that much. Are website visits, Facebook Likes, newsletter signups or even revenue the true measure of success for your business? Perhaps, but how so? [...]
Engaging Your Macro Metric As a True Measure of Success is a post from: Small Business Marketing Blog from Duct Tape Marketing
5 Meaningful Shifts Shaping Marketing Right Now
Trends are funny. In some cases they jump up out of nowhere and demand to be noticed. In other cases, in fact in most cases, they bubble up over a long period, kick around in other industries and finally get realized by a larger group as relevant to their current way of life. But trends [...]
5 Meaningful Shifts Shaping Marketing Right Now is a post from: Small Business Marketing Blog from Duct Tape Marketing
Finding Your Way In the Wild New World
Marketing podcast with Martha Beck (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device. The way that many people still think about work has its roots in the Industrial Revolution where workers were told to go to a place at a certain [...]
Finding Your Way In the Wild New World is a post from: Small Business Marketing Blog from Duct Tape Marketing
You Hired Your First Marketing Person, Now What
You’ve done it, you’ve worked and pushed and sold your way into the realization that you need help. And thankfully, help means – help marketing the business. So, you put out some feelers and landed an eager marketing assistant to, you know, “do marketing.” And that’s where the trouble began. You see, do marketing is [...]
You Hired Your First Marketing Person, Now What is a post from: Small Business Marketing Blog from Duct Tape Marketing
One Simple Tactic That Can Give You an Unfair Advantage in Local Search
Showing up in local search results is a pretty big deal if you’re any sort of local business. When people search online locally, but plan to buy offline locally, being the organization they find first and find when mobile could mean the difference between growth and death. While lots of people publish tips about Google [...]
One Simple Tactic That Can Give You an Unfair Advantage in Local Search is a post from: Small Business Marketing Blog from Duct Tape Marketing
The Public Library Is Stuff That Works
This is a new Sunday series that I call Stuff that Works. Each Sunday I pick an item that is for me a foundation element in my line up of stuff that matters or as legendary Texas singer songwriter Guy Clark put it – “The kind of stuff you reach for when you fall.” I’ve [...]
The Public Library Is Stuff That Works is a post from: Small Business Marketing Blog from Duct Tape Marketing
Weekend Favs May Five
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one [...]
Weekend Favs May Five is a post from: Small Business Marketing Blog from Duct Tape Marketing
The Insanely Simple Secret to Copyblogger’s Success
Please tell me you’re reading Copyblogger. If not you’re missing out and you’re in the minority. Copyblogger, founded in 2006 by Brian Clark, is one of the best examples of how to build a community online and turn it into a tremendously profitable business that exists anywhere. The site receives enough traffic to rank in [...]
The Insanely Simple Secret to Copyblogger’s Success is a post from: Small Business Marketing Blog from Duct Tape Marketing
