5 Aspects of Your Business That Can Make or Break CRM

I have a lot of fun writing about CRM -- the ideas, the tools and how they're brought together as a coherent strategy. CRM is a foundation on which to build relationships, layer on additional sales and support tools, and create a customer-centric business. But this foundation needs a foundation. After all, businesses thrived even before CRM technology was invented. While we in the CRM space like to say that you need a solid CRM foundation in place before you can grow to the next level, we tend to forget that CRM itself needs to rest on a solid foundation.

By: [author-name]

This article was syndicated via RSS from: http://www.crmbuyer.com/rsstory/74487.html

No comments yet.

Leave a Comment

You must be logged in to post a comment.