Oracle re-introduced its new cloud/social constellation of stuff last week that it had announced back at OpenWorld. If I count the analyst briefing I got in Redwood Shores in April, it was a re-re-introduction. Oracle is not the only company to follow this strategy. For example, Salesforce follows a conventional triple-tell approach too -- tell them what you're going to say, say it, tell them what you said. But each time Salesforce repeats itself, the messaging gets clearer. When Oracle does it, the message only gets louder. 
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