CRM Symbiosis

I have always been interested in the similarities between biology and economics and ultimately business. In the last few years we've adopted some of the parlance of biology when we talk about business, especially social business. Perhaps the best example is the analogy we freely make between a vendor and its partners and supply chain, i.e. "the ecosystem." But itdoesn't stop there; it extends to the customer as well. We use "ecosystem" in a truncated form, assuming all relationships are good or beneficial, but that doesn't have to be the case.


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