Join fundraising consultant and author Joshua Birkholz and IBM for an overview of the impact predictive analytics can have on your fundraising programs. We’ll explore how this data-based approach can help you:
- Predict who is most likely to give major, planned and sustaining gifts.
- Determine the right delivery channel for each prospect.
- Identify the best time to ask for a donation, and how much to ask for.
- Optimize the frequency of donor contact to maximize contributions.
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