Do You Remember All the Cool Things Your CRM App Can Do?

If you mention a certain brand of lower-priced, assemble-it-yourself furniture of Scandinavian heritage, you stand a pretty good chance of getting a response that dwells at some length on how hard it is to put it together. I've never felt that way -- in reality, I actually like putting stuff together. Thus, I am often summoned by friends when they're flummoxed by an item of furniture that boasts an umlaut in its name. It's not that I'm good at it -- I've just learned to follow the directions. If only CRM were as simple.


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