Growing Into Social CRM
My childhood birthdays and Christmases had a few eternally repeated phrases associated with them: "Happy Birthday," "Merry Christmas," and "He'll grow into it."
The latter one was always perplexing to me. The volume of oversized clothing I received as a kid from aunts, grandparents and family friends was astounding. Over time, I did actually grow into those clothes. Social CRM, for a lot of businesses, is like those gifts: It may not be a perfect fit immediately, but given time and the evolution of your business, you're likely to grow into it.
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