Small CRM players have a chance to get their names out in the market if they win top spot at the second annual CRM Idol competition, which kicked off Monday. Hopefuls have until 6 p.m. Pacific time on May 25 to file their submissions. Contestants will be assigned a mentor to help them prepare the briefing or demo. The main caveats: Contestants must be small, they must have actual customers, and the software must be something being sold in the market -- beta versions won't make the cut. 
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