Mobile CRM: Cost Center or Profit Maker? Part 1

Jeff Hasen, Hipcricket's CMO, recently had what he called his "10 millionth" bad customer experience with Comcast. It's galling enough to be treated poorly by a company when you buy just about all of its services, as Hasen does with Comcast. Worse, though, is when you are a mobile CRM expert, as Hasen is, and can so plainly see how easy it would be for Comcast to lighten some of its customers' suffering as they work their way painfully through the service system.


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