New CRM Offerings Up the Social Media Ante

Nimble has introduced a new Software as a Service social CRM platform designed to enable social engagement. Nimble 2.0 empowers companies to get closer to their customers through listening and engagement, helping them turn their social communities into customers for life, according to the company. Features include social discovery, improved usability and marketing integration. "Most people simply don't use their CRM systems," said Nimble CEO Jon Ferrara. "They're just dead databases they type into, and most people that do that aren't database professionals."

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