The name of the product is "Nimble CRM," but the "CRM" part is almost a misnomer -- if you accept the traditional sales-marketing-service definition of CRM, that is. A startup that launched early last year, Nimble CRM chooses to embrace a morphing view of CRM. This is a view of CRM driven by social media, by mobile computing -- and most of all, by savvy contact management and networking. The focus on contacts is what drives the application's development, as can be seen in a recent upgrade to its functionality. 
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