It's been difficult in recent years for many people and small businesses to get the loans they need from banks and other traditional lenders, but there are a variety of alternative models. One is person-to-person lending, offered by companies like
Prosper, which essentially lets individual people become lenders. "We look at Prosper as a new way of banking," said Chris Larsen, Prosper's CEO and cofounder. "We're enabling credit-worthy borrowers to make loan listings, and we're letting retail investors and institutional investors invest directly in those loans."
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