Taking the Alternative-Lending Path to Financial Prosperity
It's been difficult in recent years for many people and small businesses to get the loans they need from banks and other traditional lenders, but there are a variety of alternative models. One is person-to-person lending, offered by companies like
Prosper, which essentially lets individual people become lenders. "We look at Prosper as a new way of banking," said Chris Larsen, Prosper's CEO and cofounder. "We're enabling credit-worthy borrowers to make loan listings, and we're letting retail investors and institutional investors invest directly in those loans."
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