Optimizing Your Tweets for Search

Optimizing Your Tweets for Search written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post...
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Online Marketing News: Tweets From Strangers, Facebook Dominates, Searching For Emojis

A History of Social Media Advertising [INFOGRAPHIC] - Where have social ads been and where are they heading? The infographic above shows how things started and where we are now. Check it out. Mashable Report:...
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Advice To Learn About Using Solar Energy

Your lack of knowledge on solar energy might be stopping you from installing a system. There are many things you need to know before you begin so that you’re able to get the full benefit of solar...
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Apple Pay May Leave CurrentC in the Dust

Apple's debut of Apple Pay has been more than a little bumpy, and the company may be in for some additional negative press about its competitive position before the dust settles. However, there...
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What SEOs Need to Know About Topic Modeling & Semantic Connectivity – Whiteboard Friday

Posted by randfish Search engines, especially Google, have gotten remarkably good at understanding searchers' intent—what we mean to search for, even if that's not exactly what we search for. How...
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Take That, SF Giants! KC Wins Social Media World Series

San Francisco must be a ghost town today — not just for Halloween. It’s because it’s a city of losers. After all, the Kansas City Royals and their fans won the Social Media Mentions...
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International Speedway Corporation: Creating #1 Fan Experience with Data

The International Speedway Corporation—hosting more than 100 races a year at over 14 race tracks for  4 million+ fans—uses data-driven marketing to create personalized experiences tailored to their...
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Get to Know Your Customers

Sir Francis Bacon said it best: “Knowledge is power.” And for marketers, there is no knowledge more powerful than knowing your customers. Understanding your customers’ preferences, browsing habits,...
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The Data-Driven Journey: A Digital Insurer’s Path To Loyalty and Increased Profits

World-class digital insurer Aviva is the 6th largest insurance company in the world. By unifying their customer data into a single repository and employing data-driven marketing they’ve been able to...
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A New Way of Thinking, Mobile Isn’t Just A New Customer Channel

Mobile provides unlimited opportunities and methods for marketers to connect with anyone, anywhere, anytime. It also provides increased power to your customers. This Campaign Manager Leadership Series...
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