Online Marketing News: PageRank Is Dead, Google Gets Anti-Ads, Every Tweet Ever

10 Marketing Predictions for 2015 [INFOGRAPHIC] - There have been many changes in the digital marketing space over 2014, and that has marketers preparing to revise their strategies as we approach 2015....
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Thankful for Louis Prima, Customer Honesty, Personalization and More

Family and health. Are there any more reasons to be thankful this time of year? Um, yes. OK, the first two are the most important. But I gotta say, I’m starting to be more and more thankful for other...
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Focus Your Content Marketing on the Digital Dialogue

To stand out and be relevant in the digital world, you need content. Sounds simple, but the reality is very different. According to the Content Management Institute, marketers in businesses both small...
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Where Brand Journalism and Native Advertising Can Fit Within Content Marketing

Over the past year the discussions about what content marketing is and isn’t as well as the role of content within marketing and PR functions of a business have been interesting to watch. Especially...
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6 Things We Learned About Facebook’s First Intern

First, the good stuff.Mark Zuckerberg has no secrets beyond what the public already knows about him.The movie, "The Social Network" was BS. Justin Timberlake made Sean Parker seem like...
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Work Simply

Work Simply written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Carson Tate photo credit: garryknight via photopin cc Routine, process, to-do...
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How to Fall on Your Social Media Sword

When DiGiorno tweeted, "You had pizza. #WhyIStayed," Twitter lit up with criticism of the brand. The hashtag "WhyIStayed" is associated with domestic violence. In response to the firestorm, DiGiorno...
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Customer Experience: Leveraging Mobile Technology

This white paper explores the importance of integrating mobility into customer care strategies and contact centre infrastructure to create operational efficiencies and increase customer satisfaction.Request...
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Maintaining Business Continuity in the Cloud

This white paper will address some of the key issues associated with business continuity, such as the financial impacts of an outage to contact center operations and how the cloud can help address these...
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How to Achieve Service Level Consistency

This white paper describes how a common hosted contact centre platform can help companies avoid the pitfalls of multi-sourcing, while fully realising the potential for delivering better service more economically...
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