Salesforce Adds App Hub to Centralize Customer Service on Desk.com

Salesforce.com on Monday launched App Hub, an upgrade to its Desk.com customer service platform. App Hub features more than 50 apps for a wide range of functions including e-commerce, email marketing,...
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How a Shift from All SEO to Social & Influencer Content Boosted Page Views by 500%

A small business technology company was focusing their online marketing efforts to SEO and this approach proved to be effective for several years. Keyword research revealed relevant keywords in demand...
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Chicken or Egg: Passive Marketing or Passive Consumers?

When it comes to passive interactions between consumers and advertisers who’s to blame? Today’s consumers consistently show a willingness to engage and participate with brand campaigns, so...
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B2B Organizations Still Not Sold on Social Selling

Most B2B organizations do not embrace social as a legitimate sales channel. And even less are offering training on social selling to sales professionals.Those are some of the findings of PeopleLinx’s...
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6 Core Pillars for building a successful customer experience strategy in utilities

The industry eBook will provide you with a better understanding of how to:- Increase transparency and openness to improve public mistrust and poor public perception- Improve customer control through technology...
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The Key to Customer Profitability

It is a tale as old as time, in order to gain customer profitability you must first know which customers are worth investing in – and therein lies the problem. However, with so many methods out there...
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Hear, Hear: The Rise of Social Listening

Evian ran a promotion to give away bottled water during August in New York. People had only to tweet using the hashtag #evianBottleService to get free water delivered to them on the streets. To...
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How To Select The Perfect Clients

Posted by Bill.Sebald I truly believe in the power of partnerships. There have been some incredible partnerships that changed the fabric of our culture. Larry Page and Sergey Brin. William Procter...
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Salesforce Social Studio Targets Organizational Silos

Salesforce unveiled its Social Studio marketing platform inside its ExactTarget Marketing Cloud in May, which brought together $3.4 billion worth of acquisitions in a platform for social content marketing,...
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Optimizing the E-Commerce Experience: Empower Your Employees to Delight Customers

This Aberdeen research paper describes how companies that empower line-of-business (LoB) employees to manage digital store content without relying on IT, achieve better return on marketing investments...
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