Mea Culpa: Social Media Apology Do’s and Don’ts

When DiGiorno tweeted, "You had pizza. #WhyIStayed," Twitter lit up with criticism of the brand. The hashtag "WhyIStayed" is associated with domestic violence. In response to the firestorm, DiGiorno...
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No Morning Fog: San Francisco Giants Social Media Success

Right now, Bryan Srabian is like the person charged with security in the SharePoint cloud at the Microsoft SharePoint conference during a live demo on SharePoint security. He’s the Dreamforce registration...
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How To Avoid the 3 Most Costly Mistakes When Using Google AdWords

How To Avoid the 3 Most Costly Mistakes When Using Google AdWords written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing...
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Webcast: Your Roadmap to Modern Customer Service this Thurs., 10/23 at 2 pm ET by Kelly Costlow

Want to become a Modern Customer Service organization but don't have a roadmap for getting there? Then join us for a
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3 Ways to Optimize Your Brand’s Social Media Marketing Success

While nearly 90% of companies are using social media for marketing, the distance between “using” and “succeeding” is of Grand Canyon proportions. In the early stages of social...
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Marketing Cloud Management Best Practices

In 2004 you had a website. In 2014, you have a marketing cloud. You interact with your customers across countless channels and device types, and rely on numerous vendor partners to do so. If you are like...
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Top Holiday Marketing Trends for 2014

602 billion dollars. That’s how much US consumers spent on their holiday shopping in 2013. This year, competition to capture those consumer dollars will be fiercer than ever. So how can your brand cut...
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Cracking The Content Code

A Look Inside the Channels and Content That Perform Is content a staple in your company’s marketing strategy? If it is, to truly succeed in content marketing, brands need to be more than content machines....
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Customer Experience from the Outside In: Tivoli’s Customer Experience Director on Customer Journey Mapping

In this Customer Management IQ interview Stine Ringvig Marsal, Customer Experience Director for Tivoli, shares her experiences of rolling out the customer journey mapping process in a large organisation....
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Would You Fire a High-Performing Sales Jerk?

Much as popular athletes and movie stars are often forgiven for bad behavior, superstar salespeople often seem immune to the professional standards to which the rest of us are held accountable. Is this...
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