Take That, SF Giants! KC Wins Social Media World Series

San Francisco must be a ghost town today — not just for Halloween. It’s because it’s a city of losers. After all, the Kansas City Royals and their fans won the Social Media Mentions...
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International Speedway Corporation: Creating #1 Fan Experience with Data

The International Speedway Corporation—hosting more than 100 races a year at over 14 race tracks for  4 million+ fans—uses data-driven marketing to create personalized experiences tailored to their...
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Get to Know Your Customers

Sir Francis Bacon said it best: “Knowledge is power.” And for marketers, there is no knowledge more powerful than knowing your customers. Understanding your customers’ preferences, browsing habits,...
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The Data-Driven Journey: A Digital Insurer’s Path To Loyalty and Increased Profits

World-class digital insurer Aviva is the 6th largest insurance company in the world. By unifying their customer data into a single repository and employing data-driven marketing they’ve been able to...
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A New Way of Thinking, Mobile Isn’t Just A New Customer Channel

Mobile provides unlimited opportunities and methods for marketers to connect with anyone, anywhere, anytime. It also provides increased power to your customers. This Campaign Manager Leadership Series...
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Finding the Missing Pieces: Creating a Complete Customer View Results in More Meaningful Connections

Today’s ever-changing digital landscape means one sure thing for modern marketers: disruption. As customer data becomes increasingly prolific, the more convoluted and confusing marketing information,...
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The Ultimate Guide to International SEO

You may already be implementing a successful SEO strategy to improve your website’s visibility and conversions online. But have you considered an international search strategy? 73% of internet users...
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How to Use Cialdini’s Principles and A/B Testing to Increase Sales and Conversions

How to Use Cialdini’s Principles and A/B Testing to Increase Sales and Conversions written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here...
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Video Webcast: Forbes Insights Executive Survey: What 300+ VPs Say about Modernizing Customer Service on Nov. 13 11 am PT / 2 pm ET

Want to be the first to know how you measure up against other customer service executives? Need to know the moves they are making so you can stay ahead?Then join us for this video webcast on November 13...
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Analyzing Big Data

Xactly continues its pioneering ways by analyzing anonymous data collected by its customers in compensation management. If you aren't familiar with the company or its groundbreaking market analysis,...
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