Microsoft Dynamics CRM 2015 Tears Down Sales, Marketing Walls

Microsoft on Tuesday unveiled Microsoft Dynamics CRM 2015, along with updates to Microsoft Dynamics CRM Online and Microsoft Dynamics Marketing. All will be generally available in the fourth quarter...
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Content Is the Foundation of the Buyer’s Journey

Companies that are serious about the user experience on their website should already be thinking about buyer personas and the buyer’s journey, two of the most important components of website...
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Credit Card Customer Segmentation

300 billion credit card transactions are expected to take place each year by 2018, creating 300 billion opportunities to understand customers better. Unfortunately, many banks remain ignorant of this wealth...
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A Writer’s Guide: Calls to Action – Tips Inspired by Tweets from Content Marketing World

Note from Lee: Please welcome Andy Thomson from TopRank in his first post to Online Marketing Blog: In managing the content marketing for a brand, you have to focus on the bottom line. You have to push...
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How to Combine Screaming Frog Data with Google Analytics Data

Posted by IamoldskoolThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own...
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Analytics: The Tie That Binds Sales and Marketing

If you want to make an old-school salesperson flinch, just bring up the idea of data-driven selling in conversation. To sales pros, especially those who started in the game more than 10 years ago,...
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Customer Journeys Trump the Traditional Sales Cycle

While pointless debate continues in organizations as to who “owns” the customer experience (the customer, of course!), the responsibility for nurturing and shepherding the continuous customer...
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Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content – Interview with Ann Handley

The bell has rung and class is in session. The topic? Creating content. In particular, ridiculously good content. Your professor for this essential business skill is none other than Ann Handley, Chief...
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20 Free and Low Cost Tools for Everyday Productivity

20 Free and Low Cost Tools for Everyday Productivity written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Every so often I sit back and take inventory of the tools...
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10 Questions to Ask When Developing a Plan for E-commerce Shipping

An online shipping plan can help you address key considerations, assess packaging needs and select a carrier that can accommodate your needs as well as your customers' needs by providing:Packaging optionsCarrier...
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