5 Ways to Sharpen Your B2B Marketing on LinkedIn

Raise your hand if you’ve been told LinkedIn is the best platform for B2B social media marketing?  So we’ve all heard that one. And here is the thing. It might be true for your company....
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BlueConic Reemerges

Some spinoffs come off as a desperate ploy to hold onto audiences. Did we really need The Golden Palace after The Golden Girls finished?Others hold their own next to the original. The Mary Tyler Moore...
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Meatball Sundae Marketing Research Kit – Includes a Free $8.50 Book Summary

The Meatball Sundae Marketing Research Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your marketing solutions. This kit includes...
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The B2B Social Media Book: Becoming a Marketing Superstar – Free Sample Chapter

B2B social media marketing is a new set of marketing tools that integrates with existing marketing strategies to help you work smarter instead of harder. When done well, social media marketing can reduce...
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Social Marketing to the Business Customer – Free Sample Chapter

There are big difference between selling to organizations and selling to individuals. In this excerpt, you’ll explore the following differences:B2B Marketing is much more likely to focus on value...
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Retailer’s Guide to Pinterest

Discover how the strategic use of Pinterest can increase sales and ROI for retailers. We'll break down what every marketer needs to focus on to stay ahead:How Pinterest influences salesOptimizing boards...
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Lead Generation for Dummies – Free Sample Chapter

In this chapter of Lead Generation for Dummies, you’ll learn about:Getting started with lead generationUnderstanding the changing landscape of the marketer and buyerAmplifying your marketing with...
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Tellwise’s Smart Messages Creates Buyer-Friendly Collaborative Environment

Tellwise, a two-and-a-half year old startup, has introduced a new collaboration platform for sales reps to target prospects. Called "Smart Messages," the multichannel platform comes equipped with...
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Unraveling Panda Patterns

Posted by billslawski This is my first official blog post at Moz.com, and I'm going to be requesting your help and expertise and imagination. I'm going to be asking you to take over as Panda for a little...
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The Digital Science of Selling

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