Why Your Brand Must Own a Single Word

Why Your Brand Must Own a Single Word written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Let’s just start with the fact that every business has a brand –...
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Strategic Leadership Sets CMOs Apart from Heads of Marketing

The celebration was surely muted when Forrester Research predicted that in 2015, the average tenure for a Chief Marketing Officer (CMO) would reach five years. That’s not long, but it’s nearly...
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12 Tools to Help You Optimize Your Social Media Marketing Results

Debbie Friez and Ian Cleary Strategy gives you direction, but tools help you get there quicker, says Ian Cleary, founder, RazorSocial at Social Media Marketing World. Once you have a strategy, then you...
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Are You Ready for Market Consolidation and MarTech Spending?

Foundation Capital General Partner Ashu Garg predicts that over the next 10 years, marketers will spend 10 times what they currently spend on marketing technology. Specifically, he wrote in “MarTech...
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How Big Brands Measure and Communicate Social Media Success

L-R: Susan Beebe, Chuck Hemann, Christopher Penn and Dan Gingiss We have all struggled with what to measure to show how our social media program is performing. Additionally, how do you best communicate...
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Where Does Social Media Fit into the Customer Journey?

Where Does Social Media Fit into the Customer Journey? written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing photo credit: FACEBOOK(LET) Back via photopin (license) Businesses...
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The CMO’s Roadmap for Content Marketing Success

Almost every marketing leader will tell you that content is essential to sparking meaningful engagement with prospects and customers. But content marketing as a practice is still evolving — marketing...
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Weekend Favs March Twenty Eight

Weekend Favs March Twenty Eight written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or...
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Facebook Marketing: Hiddent Tactics and Tricks from Leading Brands at #SMMW15

L-R Michael Frenech, Cameron Partridge, Joel Price and Matt Gentile How are successful brands like Century 21, Western Union, Roadtrip Nation and the San Diego Chargers building and sustaining their Facebook...
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Experiential Design: the Importance of Cohesive Event Branding

Experiential Design: the Importance of Cohesive Event Branding written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today’s Guest Post is by Tori Atkinson –...
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