How to Incorporate Quizzes To Amp Up Your Content Marketing Reach

How to Incorporate Quizzes To Amp Up Your Content Marketing Reach written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing When you put together your annual content marketing...
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5 Content Metrics Every Marketer Needs to Analyze

5 Content Metrics Every Marketer Needs to Analyze written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing Today’s guest post comes from Campbell Mcdonald –...
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Marketers Are Mastering Digital Advertising, Adobe Suggests

Adobe’s fourth quarter 2014 Digital Advertising Report shows digital advertising is becoming increasingly efficient — and that smart advertisers understand the nuances of customer...
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Retail Leads in Customer-Focused ‘Modern’ Marketing

Retail is leading the way when it comes to more customer-focused modern marketing practices, according to a Forrester Consulting study commissioned by Oracle. Andrea Ward, vice president of marketing,...
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Online Marketing News: Most Remain Unanswered, Not-So Responsive, Twitter Digits

Mobile is Driving Digital Growth Worldwide [INFOGRAPHICS] - How is mobile driving digital growth? The annual report from digital agency We Are Social provides statistics of worldwide social, mobile and...
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A Universal SEO Strategy Audit in 5 Steps – Whiteboard Friday

Posted by randfish When it comes to building an SEO strategy, many marketers (especially those who don't spend a significant amount of time with SEO) start off by asking a few key questions. That's a...
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4 Ways Marketers Can Move Mobile Advertising Forward

On the heels of recent research centered around how companies are falling short with mobile marketing, comes a new report — this time with similarly disappointing findings around mobile advertising,...
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Can Advertisers Reconnect With Cord Cutters?

Advertisers are struggling to reconnect with cord cutters — people who have abandoned cable and broadcast television in favor of online streaming services. While TV advertising is in no real...
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What Customers Want

What Customers Want written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Mark Kirkpatrick–...
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From Journey to Destination: How Marketing Automation Can Fill Your B2B Funnel

You’re a busy B2B digital marketer trying to drive leads in an ever-changing world. You’re writing awesome emails. You use a marketing automation platform. Maybe you’ve even created a series of...
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