3 Ways to Optimize Your Brand’s Social Media Marketing Success

While nearly 90% of companies are using social media for marketing, the distance between “using” and “succeeding” is of Grand Canyon proportions. In the early stages of social...
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Marketing Cloud Management Best Practices

In 2004 you had a website. In 2014, you have a marketing cloud. You interact with your customers across countless channels and device types, and rely on numerous vendor partners to do so. If you are like...
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Top Holiday Marketing Trends for 2014

602 billion dollars. That’s how much US consumers spent on their holiday shopping in 2013. This year, competition to capture those consumer dollars will be fiercer than ever. So how can your brand cut...
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Cracking The Content Code

A Look Inside the Channels and Content That Perform Is content a staple in your company’s marketing strategy? If it is, to truly succeed in content marketing, brands need to be more than content machines....
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B2B Guide to VoC: Delighting the Customer in a B2B Environment

Managing the customer experience means going beyond the product itself and ensuring the overall experience – from researching, ordering, using, and even replacing or renewing the product/service...
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A Beginner’s Guide to Launching a Customer Experience (CX) Program

A ‘101-level’ guide to understanding why customer experience strategies matter, how to get started – including pitfalls to avoid – and what results to expect from your efforts....
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Aviso Helps Sales Managers ID the Real Deals

Aviso, a two-and-a-half-year old startup, has launched its first product, Aviso Insights. It is a sales forecasting analytics tool that uses machine learning and portfolio management frameworks...
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More than Keywords: 7 Concepts of Advanced On-Page SEO

Posted by Cyrus-Shepard "What is this page about?" As marketers, helping search engines answer that basic question is one of our most important tasks. Search engines can't read pages like humans can,...
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Teradata’s Marketing Marries Digital, Traditional Needs

Teradata announced enhancements to its marketing cloud today that are designed to enhance both digital and more traditional marketing. Michael Lummus, director of digital marketing solutions of Miami...
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The Secret to Getting More Repeat Customers

The Secret to Getting More Repeat Customers written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest...
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