What You Need to Know About Content & Influencer Marketing in 2015

Influencer Marketing was a hot topic in 2014 and will continue to gain momentum in 2015 for both B2C and B2B marketers, especially when it comes to content co-creation. “Why” the warm and...
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For Writers Only: Secrets to Improving Engagement on Your Content Using Word Pictures (and I Don’t Mean Wordle)

Posted by Isla_McKetta "Picture it." If you're of a certain generation, those two words can only conjure images of tiny, white-haired Sophia from the Golden Girls about to tell one of her engaging (if...
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Video and Social Media – Tips and Takeaways from #SMBMSP74

Panelists including, from left, Jeff Achen, David Krejci, Farrington Starnes and Chuck Olsen address the audience at the January 23 SMBMSP event. Digital marketers have known for some time that video is an...
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Get to Know the Moz Community Managers

Posted by jennita At this very moment a spammy comment is being written on the Moz Blog, a tweet is being sent to @Moz, and someone is signing up for the next Mozinar. You'll probably never see any of...
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Weekend Favs January Twenty Four

Weekend Favs January Twenty Four written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or...
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6 Key Tactics Agencies Use to Help Local Businesses Rank Higher in Google

6 Key Tactics Agencies Use to Help Local Businesses Rank Higher in Google written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape...
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The Power of Gratitude in Marketing

The Power of Gratitude in Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing, and today’s guest post...
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Online Marketing News: Psycho Selfies, Twitter Beefs Up, Google Still Searchin’

How To Add Influencer Marketing To Your Content Strategy - Content Marketing and Influencer Strategy must work together for either to be successful. To ind out how you can add influencer marketing to...
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Know What Your Audience Wants Before Investing in Content Creation and Marketing – Whiteboard Friday

Posted by randfish Content marketing is an iterative process: We learn and improve by analyzing the success of the things we produce. That doesn't mean, though, that we shouldn't set ourselves up for...
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Companies Plagued by Mobile Marketing Mediocrity, Altimeter Finds

Hold the (cell) phone. Despite all the talk about the importance of mobile, the ubiquity of mobile devices and the merits of optimizing mobile experiences, most companies and brands are still failing...
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