Should You Use LinkedIn to Build a Network or an Audience?

I’m not sure how to use LinkedIn anymore. I’m on LinkedIn all the time as a social marketer, and over the last year or so I’ve noticed some big changes to two basic aspects of how I think...
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Facebook Tackles Clickbait, Reels In Rockin’ Headlines

Facebook could be the ultimate social media party pooper. Earlier this month it shut the gates on ‘Likes’ and this week it’s clamping down on funky, attention grabbing headlines, which...
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What Does Charm Have To Do with Business?

What Does Charm Have To Do with Business? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing podcast with Jordan Harbinger My guest for this week’s...
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Infographic: Achieve Real Content Marketing ROI – 10 Tips from CMI, Dell, Kraft Foods, Curata, NewsCred

Understand Why Before ROI with Content Marketing The rush towards the content marketing bandwagon can seem as chaotic and nonsensical as most of the adventures of Alice in Wonderland. There are Cheshire...
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Evolving CRM

The CRM Evolution conference held last week in New York was interesting for multiple reasons. Most importantly, perhaps, is the perception that the market is moving into a higher gear, slipping...
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Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors (and Some Excel Tips)

Posted by petebray What factors go into determining how many Twitter followers you gain (and lose) each day? I was driven in part by Rand Fishkin's recent "mad scientist" experimentation that he touched...
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Integrating Search, Social Media and Email Marketing – @Shoutlet Webinar Recap

It’s a good thing we had a team of marketing “silo busters” present for a recent webinar hosted by Shoutlet.  Not only did this triple threat of marketers help break down the barriers...
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Digital Marketing Consultant ‘Lucky’ As Napa Quake Rocks Home

As a digital marketing consultant, Andreas Mueller-Schubert knows a bit about the technology revolution. But around 3 a.m. this past Sunday morning in his Napa, Calif. home, technology was no help. It...
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Why Dark Posts Are the Best Facebook Advertising Approach Right Now

Why Dark Posts Are the Best Facebook Advertising Approach Right Now written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Let me preface this post by highlighting...
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34 Tips & Tricks for Improving Translation Efficiency

With these 34 tips and best practices from experts in the field your next translation project will run smoother and yield higher value.Get recommendations and shortcuts on:Choosing a translation partnerKicking...
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