5 Creative Marketing Uses for Swag

In theory, “swag” is a great way to get a brand or company out there. Receiving anything for free often leaves a memorable impression on consumers, regardless of whether the swag is in the form of...
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How to Tune Up Your Tweets #INBOUND14

Fair to say Twitter has a pretty good audience with its 271 million active monthly users who collectively send out a billion tweets every two days.As you might suspect, research shows that tapping into...
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Keeping Up with Customers in a Cross Channel World

A decade ago, it would have been safe to assume that you were reading this through an internet browser. Gathering data on your reading habits was fairly straightforward in those days because your browser...
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Use Human Data to Provide True B2B Personalization

An enormous shift is occurring in how B2B customers think about engagement and relationships. Customers expect marketers to achieve relevance by providing personalized communications based on their individual...
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Discussion Point: Is Work Interfering With Our Personal Lives?

Put down your phone, please — you can call your cousin in a minute. And hold off updating your Facebook status or tweeting about the fantastic mocha latte you had an hour ago or watching the YouTube...
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Why Online Reviews Are Almost As Good As Actual Referrals

Why Online Reviews Are Almost As Good As Actual Referrals written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing...
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The Wearables Revolution

The wearables market heated up last week with Apple's introduction of its Watch and payment processing service, and the implications for CRM are interesting. First off, the announcement shows how...
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The Content Promotion Manifesto

How can you get your content seen by millions?In this manifesto Chad Pollitt takes a hard and realistic look at today’s content marketing environment and explains why content production without planned...
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2015 Enterprise Buyer’s Guide to SEO

Everything enterprise marketing executives need to know about SEO in 2015.Enterprise marketing executives have faced no shortage of challenges in 2014. The world of digital marketing seems to turn...
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Outdated SEO Concepts People Still Think are Reality

Posted by katemorris It's on the internet, so it's true. The bane of the existence of all search marketers is old or incorrect information given to clients at any point in time that they still hang...
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