I’ve been recording podcast interviews since some time in 2005 and it’s one of my favorite things to do. The show has opened some pretty cool doors and allowed me to meet some very cool people.
This year I met the likes of Harvey MacKay, Stephen Pressfield, Eric Reis, Derek Sivers, Kevin Kelly and Hugh MacLeod through my podcast and reconnected with old friends such as Seth Godin, Guy Kawasaki, Chris Brogan, David Meerman Scott, Peter Shankman and Scott Ginsberg.
The following five episodes make up what you my readers called my most engaging shows of the year.
This week’s guest on the Duct Tape Marketing Podcast is Derek Sivers, founder of CDBaby and author of Anything You Want 40 Lessons (When you buy any version of the book you can grab 200 musical downloads as a gift from Derek too!)
My good friend David Meerman Scott stopped by the Duct Tape Marketing Podcast recently to talk about the release of the 3rd Edition of his mega best selling book The New Rules of Marketing and PR. This book changed the way many people think about marketing and has remained on many a “must read” list since it was first released.
For this week’s episode of the Duct Tape Marketing Podcast I grabbed a few minutes with Chris Brogan. Chris is the founder of Human Business Works, writes and speaks on all things related to social media and is a documented Google Plus fanboy.
The creation and distribution of content has become such a significant aspect of effective marketing that it requires a high place in the strategy conversation in most every business.
Some might go as far as to suggest content marketing has become the most effective way to build a business.
When I want to make marketing extremely easy to understand, I sit small business owners down in front of the above graphic and have them fill in some process, touchpoint, campaign, product of service in each of the seven blanks. The idea behind this graphic I call the Marketing Hourglass is that marketing is no longer a hunt and close business, it’s a be found, build trust, nurture, wow and refer business.