The Top Five Key Performance Indicators for Web Analytics
You just invested your entire interactive marketing budget on a complete overhaul of your website. Even better, you have a marketing strategy in place and have a killer web analyst to report website behavior mapped back to your business objectives. The site launches and everyone is anxiously awaiting the first analytics presentation. Let the web analysis begin… But wait! Not so fast…
The basis of many web analytics programs these days is the KPI scorecard. Short for key performance indicators, KPIs are metrics that are tied directly to your business objectives. These are very powerful tools for communicating visitor behavior and gaining executive buy-in when major changes are needed on your website. Read more >>
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