According to a CMI and MarketingProfs study, 91% of B2B Marketers are using content marketing and that means a few things: First, it means content marketing has gained critical mass within the popular...

Thursday is guest post day here at Duct Tape Marketing and today’s guest is Teddy Hunt – Enjoy! photo credit Via Flickr by FaceMePLS With 79 percent of Americans working remotely at least part...

Visual content is certainly trendy – see the meteoric rise in infographics and social engagement with images as proof. Yet the need for content that appeals on a visual level and presents information...

As part of our continuing series on content marketing tactics, I’ll be covering a topic that is absolutely near and dear to every content marketer’s heart: business blogging. According to...

Thursday is guest post day here at Duct Tape Marketing and today’s guest is Steve Aedy – Enjoy! Great writers know a thing or two about how great writing is done. After all, that’s their...

There are quite a few studies showing that companies publishing more blog posts and more content in general equates to generating more business than those that don’t. I suppose if you’re starting...

Content marketing has exploded over the past year and will continue to grow in importance throughout 2013. Still, many marketers make the mistake of rushing to publish or producing content without a purpose...

Where do advertorials, also know in politically correct terms as “native advertising”, fit into the content marketing toolkit?  To answer this question, we first have to understand what advertorials...

Brands understand the importance of content marketing, yet most have not yet addressed their content needs on either a strategic or tactical level, according to Altimeter’s Rebecca Lieb. Researchers...

While I’ve been in New York this week for the B2B Content2Conversion conference, I’ve been reflecting on some of the most common issues I see with companies trying to leverage content for increasing...